Comparative Study OF V/S: Project Report of Research Methodology On

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PROJECT REPORT OF RESEARCH

METHODOLOGY ON
COMPARATIVE STUDY
OF
V/S
SUBMITED TO
SUBMITED BY
Prof. SANJEEV KUMAR
ANKIT RANA
Roll No. 7116223117
MBA 2ND Semester
RIMT - IMCT (REGIONAL INSTITUTE OF

MANAGEMENT AND COMPUTER TECHNOLOGY)
MANDI GOBINDGARH
http://www.gameswala.com/
CERTIFICATE
This is to certify that Mr. Ankit Rana has completed his project
report title Comparative Study of Bajaj V/S Hero Honda under my
supervision. To the best of my knowledge and belief this is his original work
and this, wholly or partially, has not been submitted for any degree of this or
any other University.
Date:
Mr. Rajesh Chawla

( Project Guide )
Vs.
ACKNOWLEDGEMENT
The research on Comparative Study between Bajaj and Hero
Honda has been given to me as part of the curriculum in 2-Years Bachelor
Degree in Business Administration.
I have tried my best to present this information as clearly as possible
using basic terms that I hope will be comprehended by the widest spectrum
of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision
of Mr. Rajesh Chawla I will be failed in my duty if I do not acknowledge
the esteemed scholarly guidance, assistance and knowledge. I have received
from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for
their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of
this project.
ANKIT RANA
INDEX
Sr No.
Particulars
Page no
1.
2.
3.
4.
HISTORY OF BAJAJ
- Profile
- Key Person
- Bajaj Intro
- Company History
- Timeline of new releases
HISTORY OF HERO HONDA

- Board of Directors
- Company Profile
14
RESEARCH METHODOLOGY
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
- Scope
OBJECTIVE OF THE STUDY
23
5.
25
ANALYSIS AND INTERPRETATION
6.
7.
RECOMMENDATION
27
8.
CONCLUSION
39
LIMITATION OF RESEARCH STUDY

9.
10.
41
BIBLIOGRAPHY
43
11.
ANNEXURE
45
Bajaj Auto limited is one of the largest two wheeler manufacturing company in
India apart from producing two wheelers they also manufacture three wheelers.
The company had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.
Bajaj scooters and motor cycles have become an integral part of the Indian
milieu and over the years have come to represent the aspirations of modern
India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of
Japan to produce the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
2005-06. The sales are backed by a network of after sales service and
maintenance
work
shops
all
over
the
country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125 offers the consumer a great performance without
making a big hole in the pocket.
PROFILE:
Founder
Jamnalal Bajaj
Year of Establishment
1926
Industry
Automotive - Two & Three Wheelers
Business Group
The Bajaj Group
Listings & its codes
BSE Code: 500490; NSE - Code: BAJAJAUTO
Presence
Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Joint Venture
Kawasaki Heavy Industries of Japan
Registered & Head Office
Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works
Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune

411501
E-mail
rahulbajaj@bajajauto.co.in
Website
www.bajajauto.com
KEY PERSONS:
Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Naresh Chandra
Nanoo Pamnani
Manish Kejriwal
P Murari
Niraj Bajaj
Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Committees of the Board

Audit Committee
S.H. Khan
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
Chairman
Shareholders & Investors Grievance committee

Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
S. H. Khan
10
Remuneration committee
D.J. Balaji Rao
S.H. Khan
Naresh Chandra
Chairman
Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE
Akurdi, Pune 411 035
WORKS
Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501
Bajaj Autos Ltd.

Bajaj Auto Limited
Type
Founded
Headquarters
Public
1945
Pune, India
Key people
Rahul Bajaj (Chairman)
Revenue
Net income
Employees
Website
Rs. 1,01,063 billion (2006) or USD 1.87

billion
Rs. 17,016 billion
???
www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the
world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with
plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes
motorscooters, motorcycles and the auto rickshaw.
11
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.
Timeline of new releases
1971 - three-wheeler goods carrier

1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
2000 - Bajaj Saffire
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o
o
o
o
o
o
Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Wave
Bajaj Legend
12
Motorcycles
o
o
o
o
o
o
o
o
o
Kawasaki Eliminator
Bajaj Pulsar
Bajaj Kawasaki Wind 125
Bajaj Boxer
Bajaj CT 100
Bajaj Platina
Bajaj Caliber
Bajaj Discover
Bajaj Avenger
Upcoming Models
Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal
Bajaj Blade
Bajaj Sonic
New Image
The company, over the last decade has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to
Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after
successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
13
14
India has the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the
country. India was the second largest two wheeler manufacturer in the world starting in
the 1950s with the birth of Automobile Products of India (API) that manufactured
scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its association with
Piaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allow foreign
companies to enter the market and imports were tightly controlled. This regulatory maze,
before the economic liberalization, made business easier for local players to have a
sellers market. Customers in India were forced to wait 12 years to buy a scooter from
Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a
dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times
its annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers; Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only fourstroke engine at that time and took the higher end of the market but, there was little
competition for their customers. Ideal Jawa and Escorts took the middle and lower end of
the market respectively.
In the mid-1980s, the Indian government regulations changed and permitted foreign
companies to enter the Indian market through minority joint ventures. The two-wheeler
market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian
market dynamics from the supply side to the demand side. With a larger selection of twowheelers on the Indian market, consumers started to gain influence over the products they
bought and raised higher customer expectations. The industry produced more models,
styling options, prices, and different fuel efficiencies. The foreign companies new
technologies helped make the products more reliable and with better quality. Indian
companies had to change to keep up with their global counterparts.
15
BOARD OF DIRECTORS
No Name of the Directors
Designation
.
1
Mr. Brijmohan Lall Munjal
Chairman & Whole-time Director
Mr. Pawan Munjal
Managing Director
Mr. Toshiaki Nakagawa
Jt. Managing Director
Mr. Takao Eguchi
Whole-time Director
Mr. Satyanand Munjal
Non-executive Director
Mr. Om Prakash Munjal
Mr. Tatsuhiro Oyama
Mr. Masahiro Takedagawa
Mr. Narinder Nath Vohra
Non-executive
&
Independent
&
Independent
&
Independent
&
Independent
&
Independent
&
Independent
&
Independent
16
Director
10 Mr. Pradeep Dinodia
Non-executive
Director
11 Gen.(Retd.)
Ved
Prakash Non-executive
Malik
Director
12 Mr. Analjit Singh
Non-executive
Director
13 Dr. Pritam Singh
Non-executive
Director
14 Ms. Shobhana Bhartia
Non-executive
Director
15 Dr. Vijay Laxman Kelkar
Non-executive
Director
Hero Honda Motorcycle Ltd.
Type
Founded
Headquarters
Key people
Industry
Products
Revenue
Website
Public company BSE:HEROHONDA M

January 19, 1984 in Gurgaon, Haryana, India
Haryana, India
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director
Automotive
Motorcycles, Scooters
U$ 2.8 billion
http://www.herohonda.com/site/home/home.asp
HERO HONDA HEADQUARTERS
17
Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and
scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of
India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled
motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Its 2 plants are
in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles
that are low powered but very fuel efficient.
Models
Bikes
Hero Honda Splendor Plus

Hero Honda Passion Plus
Hero Honda Karizma
Hero Honda CBZ
Hero Honda Super Splendor
Hero Honda CD Dawn
Hero Honda CD Deluxe
Hero Honda Achiever
Hero Honda Glamour
Hero Honda Ambition
Hero Honda "Splendor" Model
18
Company Profile
Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components
had originally started in the 1940s and turned into the worlds largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The
Munjals roll their own steel, make free wheel bicycle critical components and have
diversified into different ventures like product design. The Hero Group philosophy is:
To provide excellent transportation to the common man at easily affordable prices and to
provide total satisfaction in all its spheres of activity. The Hero group vision is to build
long lasting relationships with everyone (customers, workers, dealers and vendors). The
Hero Group has a passion for setting higher standards and Engineering Satisfaction is
the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of
Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda
Motor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, are
continuously striving for synergy between technology, systems, and human resources to
provide products and services that meet the quality, performance, and price aspirations of
our customers. While doing so, we maintain the highest standards of ethics and societal
responsibilities, constantly innovate products and processes, and develop teams that keep
the momentum going to take the company to excellence in the new millennium. This
alliance became one of the most successful joint ventures in India, until the year 1999
when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India
(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that
same day. Munjal had to come up with some new strategic decisions as, HMSI and other
foreign new entry companies were causing increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been phenomenal throughout its
early days. The Munjal family started a modest business of bicycle components. Hero
Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000
bicycles a day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in the world by sales for
Its Splendor model. Hero Honda Motors Limited was established in joint venture with
Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest
producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.
Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly
aimed at girls. The Hero Group has done business differently right from the start and that
is what has helped them to achieve break-through in the competitive two-wheeler market.
The Group's low key, but focused, style of management has earned the company plaudits
amidst investors, employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a number of factors:
19
[ Just-in-Time ]
The Hero Group through the Hero Cycles Division was the first to introduce the concept
of just-in-time inventory. The Group boasts of superb operational efficiencies. Every
assembly line worker operates two machines simultaneously to save time and improve
productivity. The fact that most of the machines are either developed or fabricated inhouse, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time
inventory principle has been working since the beginning of production in the unit and is
functional even till date.. This is the Japanese style of production and in India; Hero is
probably the only company to have mastered the art of the just-in-time inventory
principle.
[ Ancillarisation ]
An integral part of the Group strategy of doing business differently was providing
support to ancillary units. There are over 300 ancillary units today, whose production is
dedicated to Hero's requirements and also a large number of other vendors, which include
some of the better known companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and dedication of its
workers. There is no organized labor union and family members of employees find ready
employment within Hero. The philosophy with regard to labor management is "Hero is
growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known
for providing facilities, further ahead of the industry norms. Long before other companies
did so, Hero was giving its employees a uniform allowance, as well as House Rent
Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of
medical check-ups, not just for workers, but also for the immediate family members.
[ Dealer Network ]
The relationship of Hero Group with their dealers is unique in its closeness. The dealers
are considered a part of the Hero family. A nation-wide dealer network comprising of
over 5,000 outlets, and have a formidable distribution system in place. Sales agents from
Hero travels to all the corners of the country, visiting dealers and send back daily
postcards with information on the stock position that day, turnover, fresh purchases,
anticipated demand and also competitor action in the region. The manufacturing units
have a separate department to handle dealer complaints and problems and the first
response is always given in 24 hours.
[ Financial Planning ]
The Hero Group benefits from the Group Chairman's financial acumen and his grasp on
technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one
of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the
focus is on financial and raw material management and a low employee turnover.
20
[ Quality ]
Quality at Hero is attained not just by modern plants and equipment and through latest
technology, but by enforcing a strict discipline. At the Group factories, attaining quality
standards is an everyday practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience derived from nearly
four decades of hard labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new aspirations arising
from a new generation of buyers.
Constant technology up gradation ensures that the Group stays in the global mainstream
and maintains its competitive edge. With each of its foreign collaborations, the Group
goes onto strengthen its quality measures as per the book. The Group also employs the
services of independent experts from around the world to assist in new design and
production processes.
[ Diversification ]
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively
looked at diversification. A considerable level of backward integration in its
manufacturing activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,
Munjal Auto Components and Munjal Showa Limited amongst other componentmanufacturing units.
Then there were the expansion into the automotive segment with the setting up of
Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,
went into commercial production in 1978. Then came Hero Motors which introduced
Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.
Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.
The Hero Group also took a venture into other segments like exports, financial services,
information technology, which includes customer response services and software
development. Further expansion is expected in the areas of Insurance and
Telecommunication.
The Hero Group's phenomenal growth is the result of constant innovations, a close watch
on costs and the dynamic leadership of the Group Chairman, characterized by a culture of
entrepreneurship, of right attitudes and building stronger relationships with investors,
partners, vendors and dealers and customers
21
22
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is
to define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various parameters
of the problem. After giving through brain storming session, objectives were selected and
the set on the base of these objectives. A questionnaire was designed major emphasis of
which was gathering new ideas or insight so as to determine and bind out solution to the
problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
Muktsar (Distt Muktsar)
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
23
OBJECTIVES:1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding
bikes.
24
25
Q1) Which bike do you have?
Hero Honda
Bajaj
Any other
47
38
15
26
Q2) Which Model do you Have?
Hero Honda
Splender
Passion
Karizma
Any other
21
13
7
6
Bajaj
CT 100
Discover
Pulsar
Any other
7
12
11
8
27
Q3) In which family Income level do you Fall?
100000-200000
200000-300000
300000-400000
above 400000
22
45
23
10
28
Q4) For how long do you own a bike?
0-1 year
1-2 year
2-3 year
above 3 year
34
29
26
11
29
Q5) For what purpose do you use your Motor Bike?
Office Purpose
Personal purpose
Joy Purpose
Other
Hero Honda
9
13
19
6
Bajaj
4
15
16
3
30
Q6) How do you come to know about this Motor Bike?
Hero Honda
4
Bajaj
2
Television
23
16
Magazine
Friends & Relative
18
19
Newspaper
31
Q7) Does Advertisement Influence your decision
in choosing a Motor Bike?
Yes
No
Cant say
87%
5%
8%
32
Q8) Do you have full
knowledge about Bikes
before buying?
Hero
Honda
Bajaj
Yes
25
23
No
22
15
33
Q9) Which Factor below Influence your decision?

Hero Honda
Bajaj
Price
72%
78%
Mileage
Quality
Resale Value
78%
65%
40%
64%
48%
28%
Status symbol
10%
7%
34
Q10) How would you rate the following factors of Bikes

with respect to different company?
Mileage
Price
Pick up
Maintenance
Look & Shape
Brand Image
Hero Honda
Bajaj
74%
68%
70%
58%
85%
53%
72%
65%
80%
62%
80%
55%
35
Q11) If new Bike with good features

comes in, then would you like to
change your bike?
Yes
No
Cant
say
Hero
Honda
Bajaj
19
17
21
14
11
36
37
Conclusion
1.
2.
3.
4.
5.
Most of the Pulsar, CBZ & Karizma are purchased by young generation
18 to 30 because they prefer stylish looks and rest of the models of
Hero Honda are purchased more by daily users who needs more
average of bikes than looks.
Hero Honda is considered to be most fuel-efficient bike on Indian
roads.
Service & Spare parts are available throughout India in local markets
also.
While buying a motorcycle, economy is the main consideration in form
of maintenance cost, fuel efficiency.
Majority of the respondent had bought their motorcycle more than 3
years.
38
39
RECOMMENDATIONS
1.
Bajaj should introduce some more models having more engine power.
2.
Hero Honda should think about fuel efficiency in case of upper segment
bikes.
3.
More service centers should be opened.
4.
Maintenance cost and the availability of the spare parts should also be
given due importance.
5.
They also introduce some good finance/discount schemes for students.
6.
The price should be economic.
40
41
BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
42
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
43
44
QUESTIONNAIRE
NAME: -
CONTACT NO:- .
ADRESS:-..
AGE:-
15-20
20-25
25.30
Above 30
OCCUPATION:-
Businessman
Employee
Student
Other
Q1) Which Bike do you have?

Hero Honda
Bajaj
Any Other
Q2) Which Model do you have?

Hero Honda: -
Bajaj: -
Splendor
Passion
Karizma
Other
CT 100
Discover
Pulsar
Other
Q3) In which Family Income do you Fall?

100000-200000
200000-300000
300000-400000
Above 400000
Q4) For how long do you own a Bike?

0-1 year
1-2 year
45
2-3 year
above 3 years
Q5) For what purpose do you use your Motor Bike?

Office Purpose
Personal Purpose
Joy Purpose
Other
Q6) How do you come to know about this Motor Bike?

Newspaper
Television
Magazines
Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes
No
Cant say
Q8) Do you have full knowledge about Bikes before buying?

Yes
No
Q9) Which factor below influence your decision?

Price
Mileage
Resale Value
Status Symbol
Quality
46
Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda
Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes
No
Cant say
Q12) Any Suggestions for Company

1
2
3
4
5
Date:
(Signature)
47

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PROJECT REPORT OF RESEARCH

Prof. SANJEEV KUMAR

RIMT - IMCT (REGIONAL INSTITUTE OF

Mr. Rajesh Chawla

HISTORY OF HERO HONDA

LIMITATION OF RESEARCH STUDY

Automotive - Two & Three Wheelers

The Bajaj Group

Listings & its codes

BSE Code: 500490; NSE - Code: BAJAJAUTO

Distribution network covers 50 countries.

Kawasaki Heavy Industries of Japan

Registered & Head Office

Akurdi, Pune 411035

Chakan Industrial Area, Chakan, Pune

Committees of the Board

Shareholders & Investors Grievance committee

Registered under the Indian Companies Act, VII of 1913

Bajaj Autos Ltd.

Rahul Bajaj (Chairman)

Rs. 1,01,063 billion (2006) or USD 1.87

Timeline of new releases

1971 - three-wheeler goods carrier

Bajaj Pulsar 220 DTS-Fi

Mr. Brijmohan Lall Munjal

Chairman & Whole-time Director

Mr. Pawan Munjal

Mr. Toshiaki Nakagawa

Jt. Managing Director

Mr. Takao Eguchi

Mr. Satyanand Munjal

Mr. Om Prakash Munjal

Mr. Tatsuhiro Oyama

Mr. Masahiro Takedagawa

Mr. Narinder Nath Vohra

12 Mr. Analjit Singh

13 Dr. Pritam Singh

14 Ms. Shobhana Bhartia

15 Dr. Vijay Laxman Kelkar

Hero Honda Motorcycle Ltd.

Public company BSE:HEROHONDA M

HERO HONDA HEADQUARTERS

Hero Honda Splendor Plus

Hero Honda "Splendor" Model

OBJECTIVES:1. To know the market share of Bajaj & Hero Honda.

Friends & Relative

Q9) Which Factor below Influence your decision?

Q10) How would you rate the following factors of Bikes

Q11) If new Bike with good features

More service centers should be opened.

They also introduce some good finance/discount schemes for students.

The price should be economic.

Q1) Which Bike do you have?

Q2) Which Model do you have?

Q3) In which Family Income do you Fall?

Q4) For how long do you own a Bike?

Q5) For what purpose do you use your Motor Bike?

Q6) How do you come to know about this Motor Bike?

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Q8) Do you have full knowledge about Bikes before buying?

Q9) Which factor below influence your decision?

Q12) Any Suggestions for Company