Bangalore-based online furniture store Urban Ladder has raised 21mn$ ( Rs 120 Cr.

) in Series B round of
funding. This round is led by Steadview Capital, along with existing investors SAIF Partners and Kalaari
Capital.
Its main competitor Fab Furnish has opened a few offline stores but Urban Ladder will focus on
technology envelope only as quoted by Rajiv Srivastava, COO & Co-Founder, Urban Ladder.
Interestingly, their wardrobe app lets you to design the entire wardrobe without bringing any
designer/third party. Wow! Technology Innovation at its best!
As quoted by Ashish Goel, CEO & Co-founder, Urban Ladder. Furniture is a highly fragmented and
unorganized space & the world-class product design and exceptional customer experience have been
our key differentiators in the market, and have helped us establish our dominance as the preferred
furniture company in the country.
Urban Ladder is looking to use this investment to expand its presence to 25 cities from existing seven
cities and launch more categories by March 2015.