Coldcalling Pocket Pairs preflop

The 5/10 rule is an important no-limit concept that first appeared in Bob Ciaffone's excellent
book, "PL & NL Poker." To quote directly from the book:
"When contemplating calling a raise because your position is good, you have a clear call if the
raise is less than 5% of your stack, and a clear fold if it is more than 10%. In between those
numbers, use your judgement."
It's a good rule for calling a preflop raise with a pocket pair in hopes of hitting a set. The
driving force behind the concept is the implied odds in a given situation. If you get your set,
but the opponent only has 5BBs after the initial raise, calling to hit the set in the first place is
incorrect.