Im going to perform for you a piece of conjuring

THATis meant to connevt yhese two worls in your minds:

magic and management
all you have to do is follow the thread of my talk
and i promise that all the pieces will como together
thats my Word as a magician
lets start talking about magic
magic is a Word that in our culture evoques ambivalent meanings
magic refers to something obscure ambiguos
and quite possibly false or deceptive