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Porter's Generic Strategies: Overall Cost Leadership

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Porters Generic Strategies

Overall cost leadership

Differentiation

Focus

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

2-1

Categories of Marketing Alliances

Product or service alliance

Promotional alliance
Logistics alliances
Pricing collaborations

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

2-2

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