You are on page 1of 19

-

:
.

:
, 65/2013

Maj, 2013.

1. ............................................................................................................. 3
2. ERROR!

BOOKMARK

NOT DEFINED.
2.1. ............................. 7
2.2. ........... Error!
Bookmark not defined.
2.3. .................................................... 12
2.4. ........................................................................... 13
2.5. ...................................................... 14
2.6. ...... Error!
Bookmark not defined.
3. ......... 15
4. ...................... 16
5. ................................................................ 17
6. ................................................................................................ 18
.............................................................................................19

1.

, .
, ,
, , , ,
.
, ,
,
.

.


. ,
, :
.


.
, ,
, .
, .
, -
(divisions),
.
, : ,
.
,

.
, ,
, .
: , ,
. .
,
, General Electric, General Motors, Coca Cola,
.
3


, .


.
Divisional organization
structure Division,
.
,
,
, .

,
.

2.

,
,
.
: , ,
.

,
, ,
, .
,
.
.

.
,
,
.

1: 1
,
. ,

,
, .
.

, .
, .
,
,

.

- .

( divisions )
.
- .
1

, , ,
, 2009.

.
,
.

, , .
: ,
, , , .

, , ,
, .
.


.
, ,
.
.

. ,
.
.
:

,

: ,
, .
2:




/ , : ,
, , , .

, ,
.

( ).
3

.
2
3

www.ef.unze.ba
. . , . , , , 2010.


(
). 4


.

2.1.
,
, ,
.
.
,
, .
,
.
.
,
,
.

2: 5
4

. . , . , , , 2010.
, , ,
, 2009.,
5


,
.
, , ,

.
.

.

, .
:
,
, ,
,
.
: ,
,
.

2.2.
,

.
,
.
, .

, ,
.
,
, .

3: 6
.
,
.
.
,
,
-.

, , ,
, 2009.,

4: 7

.
, , .
.

.

.

, ,
, , .

.

.
,
.

8.

, , ,
, 2009.,
8
www.serbia-business.com/serb/images/stories/pdfs/poslovanje_menadzment/Projektovanje_organizacije.pdf

10


,
. . ,


.
.

,
.


,

, .

.



.


.


,

.
.


.
.

.
,

.

11

2.3.
,

.

5: 9

, , , ,
.
.
.
, ,

.
.
.

www.ekof.bg.ac.rs

12

2.4.

6: 10

, .
,
.
,
,
, .

.

, .
, ,
.
,
.

.
.
.

10

www.ekof.bg.ac.rs

13

2.5.

: , , ,
,
, ,
, .

, , .

.
,
.

7: 11
a
(
, , , .).
e
,
.

.
British Airways
, ,

.

11

. . , . , , , 2010.

14

2.6.



, .
.

.

8: 12

3.


, :
.
.
.
. ,

.
.
,
. .
. .
12

. . , . , , , 2010.

15

:
.

. .
.
.
. .

.
.
.

.
.

. ,
.

4.

. ,
.


( )
.
,
,
.

,
.
.
.
, , .

16

5.

.
: ,
, ( ),
, ,
, ,
.
,

.
.
,

.
:

;


,
;


, , , ,
,
.

,
;
, ,
,
.

,
,

.

17

6.

. ,
.


( )
.
.
.
, , .
.
,
, . ,

.
,
Matsushita General Motors.
.
Matsushita 1933. .
,
. .
, ,
, . ,
Matsushita .

. , .
. ,
1579 (1933. .) 9346 (1941. .).
.

.

18

. . , . , , , 2010.
, , ,
, 2009.
, - ,
, , 2008.
www.serbia-business.com
www.apeiron-uni.eu
www.ef.unze.ba

19

You might also like