ABSTRACT

Banking in India has changed with time, it has seen a revolution and it has been
growing. India has experienced tremendous reform in financial and banking sector.
The jump of economy from the manufacturer industry, which used to be the most
revenue generating industries, to the service industry has seen the makeover of the
banking sector. The banking sector is one of the largest service providing sectors in
India. These services are of utmost importance to the customers as it takes care of
their financial needs, in fact even maintain them. HDFC bank was among the few
private banks to have started their operations in 1994 after the government of India
allowed new private banks to emerge in Indian banking sector. Housing development
and Finance Corporation of India has been credited with being one of the best
financial bank in India with the track record of giving the best financial advice to its
customers and offering the best products and services in banking area. Due to its
impeccable service offered to the customer as per their demand and convenience,
HDFC bank has become one of the leading banks in India offering customer service.
In fact customers credit it for being one of the finest in customer service leading to
easy and convenient banking. With its experience in the financial markets, a strong
market reputation, large shareholder base and unique consumer franchise, HDFC has
positioned itself as being the bank that cares for the customers. HDFC Bank provides
a variety of wholesale, retail, and depository financial services through more than
1,400 branches and some 3,000 ATMs throughout India. Established by the Housing
Development Finance Corporation in 1994, the bank offers deposit accounts, loans,
credit cards, insurance, investments, and related services. HDFC Bank targets
individual customers in the middle and upper-class, as well as trusts, small
businesses.