The Lemon Tree

EN TR E P R EN EUR : P A TU KESWA N I
P R E P A R E D B Y : M UDR A R A V
M A N I SHA M A N A N I

Qualification
B.Tech from IIT Delhi
MBA from IIM calcutta
15 years of experience as an operating officer with

TAJ Group
As a director , at A.T.Kearney.

Hotel Industry
Main 3 Characteristics:

I.

Customer segments

II. Capital intensive

III. Manpower

Cost Drivers
Operating Costs
Employee Costs

Food and Beverages Costs

Capital Costs

Segment-Categories
Premium5D,5-star
Budget3 & 4 Star
Economy1& 2 Star
HeritageClassic,palace

Opportunities??
Imbalanced demand-supply

Cost Cutting
Space utilization
Energy Conservation
Staffing Cost

Working Environment
Culture
Look

Positioning
Youthful resource
Freshness and energy

Rebranding
4-star range as an upscale , full service

moderately priced hotel

Expansion
Land availability.
Funding.

Questions??