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The same color in two different


contexts is not the same colorthis means
that the identify of a color does not reside
in the color itself but is established by
relation.
Rudolf Arnheim

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2 :
.1
.2


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.
.

Ground and carried colors


:Field
:Stoke
:Ground
:Carried colors Ground

(
) .

.
.

.
( ) .

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equilibrium

:
:




.

simultaneous contrast


( ).
( ) .

.
.
.


. .

.


.

Contrast reversal

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.

.
... .

.

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Ground subtraction

like-unlike
.

.
.

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One color as two

hue
value .

.
( )
( ) .

TWO COLOR AS ONE


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