~QUANTITATIVE STUDY~

(Research Methods & Statistics)

BY:
FATMA SOPHIA M. AMIN
EDBM 12-05

QUANTITATIVE STUDY?

QUANTITATIVE

STUDY

Systematic numerical
research between
variables
(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/quantitative_analysis
.html )

QUANTIFYING RELATIONSHIPS
BETWEEN VARIABLES

Weight
RM?
Time
Height

(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/quantitative_analysis
.html )

WHEN TO USED?
~ measure awareness about product
~ offer statistical validation hypothesis
~ determine most desirable product
concept
~ determine most effective price point
~ measure satisfaction

(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/quantitative_analysis
.html )

QUANTIFYING RELATIONSHIPS
BETWEEN VARIABLES
Research Topic
1)Effect of new research program of student
achievement
2) Relationship between salary and job
satisfaction
1)IV New research program; DV student
achievement
2)IV Salary; DV job satisfaction
(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/quantitative_analysis
.html )

TYPES OF
RESEARCH DESIGN
DESCRIPTIVE
OBSERVE
W/OUT INTERVENING
MEASURED ONCE
SAMPLE OF MANY
E.G> RIBENA
CONSUME PER DAY,
NO.OF CARS-TOLL,

EXPERIMENTAL
LONGITUDINAL
OBVIOUS REASONS
MEASURED REPEATEDLY
MINIMUM SAMPLE
E.G> DIET PATTERN,
TREATMENT- PATIENT

(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.sportsci.org/jour/0001/wghdesign.html)

HOW TO COLLECT
QUANTITATIVE DATA
INTERVIEW

OBSERVATION

QUESTIONAIRE

DATA ANALYSIS

(www.surveygizmo.com, www.shutterstock.com;
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/.html )

WHY?
# TO MAKE SENSE OF DATA
# TO ORGANIZE & SUMMARIZE DATA EXPLOTARY ANALYSIS
# TO COMMUNICATE EXPRESS DATA - STATISTICS

(www.surveygizmo.com,
www.learnhigher.ac.uk/analysethis/main/quantitative0.
html, www.kevinmorell.org.uk/Quantitative,
www.sociology.about.com,
www.erm.ecs.soton.ac.uk/theme7/quantitative_analysis
.html )

Presentation By:

~SOPHIA~

All slides are just for

reference only