Winners of Aegis Graham Bell awards 2012

for Social Media Innovation

"Nominated for Leaders of Tomorrow award from India Mart

ISO 9001 :2008 Certified Company

WHO ARE WE ?
Pioneer in Digital Marketing Solutions.
Young and dynamic team of 50+ people
Client Served : Toshiba, Microsoft, Harman, Cisco, Sharp, Fitness World,
Nokia, Haier, Taxspanner, 3M, NEC, Sanovi, Novell, Trend Micro, Belkin,
HP, Canon, Dell, Samsung, LIC Credit cards, LG, Shyam Networks,
NComputing etc.
Geographic Presence :
HQ : Delhi
Branch Offices: Chandigarh, Mumbai (RR),
Bangalore (RR)

CLIENTELE INDIA AND ABROAD

Singapore,
Thailand,
Japan,
Taiwan,
Shanghai,
Malaysia

ADG A one stop shop on the entire

spectrum of Interactive Marketing.
Media Buying and Planning
Brand Monitoring and Listening
Social Media Marketing

Digital Lead Generation

Creative content Generation
Mobile Marketing and Application
Online Demand Generation
Print Medium ( Newspaper and Magazine)

Key USPs
1) Building Large Consumer Outreach

2) Brand Listening Measurement and Monitoring

3) Custom Web Applications

4) Best Media Buyers ( Targeted)

5) Virtual Events

6) Creative Content and Demand Gen

7) Web Analytics

We are a young and passionate team

of 50+ Professionals constantly
brewing new ideas and working with
Creative Content

How do we Execute?

Our Esteemed Clientele

ADG BEST PRACTICES

Summary By ADG

Brand Listening

SOCIAL MEDIA LISTENING

PROJECT FOR CISCO INDIA
COMMUNITY ON SM PLATFORMS

Pictures and
Videos

Podcasts
Rating
Wikipedia

Social Media
Listening
Ecosystem

Social Blogs
Social
Bookmarking
and Blogging

DEMAND GEN PROGRAM FOR

CISCO BORDERLESS NETWORK
(HEALTHCARE TECHNOLOGY)

Deliverables :
365 Leads with 9% Conversion

BRAND AWARENESS CAMPAIGN

SHOWCASING HARMANS LEGENDRY.
PROMOTED AKG AND HARMAN

DELIVERABLES :
589 + SIGN UPS
BRAND
CAMPAIGNS
WITH CALL TO
ACTIONs

Brand and Lead

Generation
Campaign targeted to
SMBs and Enterprise

Deliverables : 2000
registrations on tax
filing

360 DEGREE
BRAND CAMPAIGN
FOR NCOMPUTING
(We launched a
massive print
campaign in the
national dailies
coupled with online
presence in four major
cities)

BRAND CAMPAIGNS WITH CALL TO ACTIONS

APPLICATIONS, INNOVATIONS AND LEAD

GEN PROGRAMS ON SOCIAL MEDIA
PLATFORMS

Belkin I CAN Campaign for Awareness Cycle

Belkin Technoract Connect :Live Virtual

Events

Sent messages and

updates to fan
profiles
intermittently
reaching out to
more than 20,000
people

Belkin Social Media Superstar

Bahadur Sherpa or
Belkins social mascot
was the first wave of
innovation + creativity on
Facebook.

From going hospitals to

witnessing F1,
Sherpa has been the
Blue-eyed Boy
of Belkin India and its
social network

Social Gamification

First ever Facebook Game based

on Brand Products

Content Generation :ADGs Triangular

approach
for
NEC Cloud Solutions

Mobile
Apps

Digital
Media
Buying

Magazine
Ads

SOCIAL MEDIA

STAY SAFE
CAMPAIGN
FOR TREND MICRO
INDIA

Hall of Fame
Nukkad Cycle
Campaign
Crack the code
Contest

Combining
Digital, Radio, Print and
On-Ground Surveys

We provided the live coverage of

the Titanium 2011 launch event
through videos, Pictures and
contests on Trend Micro India
Facebook Page

A 360 Degree Spectrum was build

over a period of year

http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html

LEAD GEN
THROUGH
NOO FACE
CAMPAIGN

http://www.gadgetnext.co.in/Trendmicro/ca
sestudy/trendmicro.html

We introduced
Web Guard
in the Stay Safe
Campaign
Mascot creation
for the easy
communication
with the user
base

Classification 11/18/2014

2
9

ONLINE ND OFFLINE INTEGRATION FOR HARMAN

INTERNATIONAL

ROI : Brand Recall and Lead Generation

HT MINT AD FOR CISCO

BRAND CAMPAIGN

MAGAZING AD CAMPAIGN
FOR NEC

LEAD GEN PROGRAM THROUGH

APPLICATION INTERFACE

http://gadgetnext.co.in/video/cisco/cisco.html

Lead Generation through Sweespstakes and Wildfire

Applications

http://gadgetnext.co.in/video/cisco/cisco.html

Incentivized Like page

to attract maximum
eyeballss

RICH MEDIA AND

APPLICATIONS THROUGH
MOBILE MARKETING

How we engaged and built recall amongst young buyers and

decision makers(creating a Mobile viral) for brands like Harman,
Toshiba and Fitness World
Medium : Mobile
Viral for Level 1 Engagement (18-25 yrs) :

B) Lead Generation Programs : Widget

through regular promotion of schemes and
Social Media applications

Branding + WAP inventory

A bunch of widgets on Network sites strategically
chosen to effect the consumer behavior in a
disguised way.

ROI : Measure and quantify deliverables

ROI : Leads and Conversions. Clicks , impressions

A) Social Media Viral : Engaged youngsters

C) SEM Marketing : Search engine marketing on

to target Mobile users on Google/Yahoo
ROI : hit rate and leads

D) WAP Advertising : Display adverts on

Chosen platforms with High Impact
Properties Drive eyeballs an bring in constant
mindshare

Increase foot traffic with

location-based Facebook
Check-in Deals

Location Based
Trend Micro Utility
Apps

QUICK GLIMPSE

TARGETED PLACEMENTS
FOR DEMAND GENERATION

ADGs Pentagonal approach for Trend Micro

Cloud Solutions
Widget Branding

Google Search and Display

Network

LinkedIn

We Showcased Videos, Whitepapers, Q/A s Blogs ,

Polls and much more through one widget on top
technology websites
Text and Display Ads on Google Search and
Technology websites

Custom Group Creation, Display Banners on

profiles, Banner on Targeted Groups , Text Links ,
Whitepaper Glossary, LinkedIn slug Ads

YouTube Brand Channel

and Facebook

Built a Cloud channel and promote videos & reach

IT Professional on YouTube , Facebook Page
Creation for Cloud and Video Ads

Expandos and
Advertorials on Tech
Websites

Dynamic top Expando Creative on Cloud sections

of Tech website + Advertorials and forum postings

Best Buyers and better Outreach

200+ Leads and 0.3% CTR

A dynamic
Cloud Video
Widget

Polls. Q/As
Leading latest
updates
What
interests the
most!
Corporate Fact
Sheet

Display Innovation

Measuring and Effecting Performance

Media types(s): What we did

Banner ads optimization

Content syndication and modulation
Interest generated by offline campaigns
manifests online campaigns

Include online (particularly Search) tools

to capture full value of offline activities

Result(s):
Assessing proportionate CTRs and yields.

Leads to
Resellers

Judging consumption patterns

Banner
Ads

LEADS RECEIVED FROM THE CAMPAIGN

Belkin Wireless Networking Campaign

Leads
800

Consumer Outreach to
2 Million

700
600
500
Leads

400
300
200
100
0
Ebay

Yahoo

NDTV

BMS

Shaadi

Adwords

MMT

2500 Leads

Catfish Banner integrated with

Pre Event, live Event and Post Event Promotion

ROI : Brand Recall and Lead Generation

Banner
appeared as
soon as
website got
loaded

Microsoft MSLC Activity

Microsoft entrusted us the Software learning cycle program wherein we were
Needed to spread awareness on the usage of genuine software for

MSLC Activity
We created a Microsite and Promoted it
through different web platforms . Also hosted a
virtual event on Green Tech
Total page views~ 9.7L from 11th to 22nd

Hits 556 from 18th to 22nd July

Per day more than 100 hits
Registration ~ 95 in one week

Green Tech

WEB ANALYTICS

AUGMENTED CAMPAIGN TRACKING MECHANISM

Campaign Optimization
Lead Tracking

Three Prime Campaign Monitoring

tool

Performance Monitoring

a) ADGs In house tracking

Mechanism

Backend Coding

b) Login Access from the publisher

Campaign Moderation

c) Zedo/ Double Click/ Omniture

track module

Campaign Track back

Remarketing Campaigns on Search

Network

SEM FRAMEWORK
We have done some
Brilliant campaigns for some
of our esteemed clients.
A team of 8-10 SEM experts
is always on the job.
Quick glimpse of a few
campaigns below

Engagement via Google AD Words

Followed by Buzz, Engagement, Google was picked as a
medium to maximize ROI
Span
1 Month

FW SEM
Campaign

Created 6
Ad group as
per
category

Campaign Result
Impressions
Delivered:
130,928

Clicks
Delivered:
3,717

Leads
Tracked 400

CTR:
2.8%

VIRTUAL WALKINS
AND 3D VIDEOS

For Marketing Related Queries,

contact us @ info@adgonline.in
+91 9711134111,+919716430529

Visit : www.adgonline.in