1) AGE

1. 15-20
2. 21-25
3. 25-30
4. 35-40
5. 40+
2) FAMILY INCOME
1. < 2.5 LPA
2. 2.5-6LPA
3. 6-10 LPA
4. >10 LPA
3) Have you heard about 'Gionee' mobile phones?
1.Yes
2. No
4) If yes, from where?
1. newspapers/magazines
2.friends/family
3. internet
4.malls/retail shops
5. WOM
6. TV ads
7.Radio
5) Which mobile brand are you currently using?
1. Nokia
2.Samsung
3.Apple

4.HTC
5.Micromax
6.Gionee
7.others
6) Could you please rank your favourite to the following brands:
1. Nokia
2.Samsung
3.Apple
4.HTC
5.Micromax
6.Gionee
7.others

7) What are the major applications you use in your mobile?

1. Mails
2.Internet surfing
3.Games
4.Music/Videos
5.Mobile apps
8) In which price range do you prefer to buy a mobile handset?
1. >10k
2. 10-15k
3. 15-20k
4. 20-30k
5. >30k
9) What do you consider important when choosing a mobile phone?
1. technical configuration-ram,processor speed etc
2. ease of use
3. looks/unique design
4. value for money
5. brand image
6. ease of accessibility- service centers, retail stores etc
10) What are your buying decisions influenced by?
1. friends/family
2. market share
3. reviews from web sites and other platforms

4. shop owners
5. i do my own research
11)What is your perception about Gionee
1. A new emerging brand from china
2. Sleek phone with good looks and style
3. Economical with all required features
4. Fewer number of service centres
5. Too new to trust.
12) Are you current user of Gionee if so what made you purchase Gionee?
1. The right price of the phone
2. Positive reviews and experiences
3.Attractive advertisements
4. Sleek phone with good looks and style

13) Reasons for not considering Gionee

1. Low on awareness and visibility
2.Low end model
3.Status/Brand conscious
4.Seek quality & Risk averse