Maratha Mandirs

Babasaheb Gawde Institute of Management

Studies
Subject : Distribution and Supply Chain Management
Topic : Channel Design and Management of Consumers
Name

Roll No

Amy

A-01

Saumil

A-22

Arbaaz

B-09

Satish

B-20

Introduction
Channel design and management follows
a structured approach, using criteria which
evaluates optional channel structures
using which channel relationships are
considered
Factors while designing channel of
distribution

Types of Channels
Direct marketing Channel(or zero level)
Indirect Marketing Channel
One level channel
Two level channel
Three level channel
Four level channel

Objectives

Product availability
Meeting customer service requirements
Promotional effort
Market information
Cost effectiveness
Flexibility

Intensity of product
distribution

Factors in the selection of

distribution channels

Intensive distribution

Product consideration

Selective distribution

Market consideration

Exclusive distribution

Other consideration

Steps involved in designing channel system

Formulating the channel objectives

Identifying channel functions
Linking channel design to product characeristics
Evaluation of the distribution environment
Evaluation of competitors channel designs
Matching the channel design to company
resources
Evaluating the alternatives and selecting the
best

Management of consumers
Consumer

Manufacturer

Manufacturer

Manufacturer

Wholesaler

Manufacturer

Wholesaler

Jobber

Retailer

Consumer

Retailer

Consumer

Retailer

Consumer