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DECISION DILEMMA

Case discussion about the firm AF&B.


President Lawrence Binsky.
Case discuss about possible problems with
regard to selling process, compensation issues.

COMPANY BACKGROUND
AF&B founded 1995 by Lawrence and Daryl
Binsky.
In 2010 AF&B went into a contract with Avanti
Market system.
- Exclusive territorial rights which included
Columbus.
AF&B establishing Avanti Kiosk division and
Vending division.

AF&B acquired 7 new customers for the Avanti


Kiosk.
Contract allowed company to achieve superior
performance.
Decided to establish more Avanti Kiosk
Locations.

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