Bi 7

Phn phi & Logistics

www.dinhtienminh.net

Th.S inh Tin Minh

Trng HKT TPHCM
Khoa Thng Mi Du Lch Marketing

Gii thiu
Hot ng logistics v phn phi gp phn
rt quan trng trong qu trnh tng trng v
pht trin ca thng mi th gii.
Vic doanh nghip s dng cc knh phn
phi ph hp trn th trng th gii s lm
tng c hi thnh cng mt cch mnh m.
Cc doanh nghip c nhiu nh my trn th
gii cn qun l cht ch cc khu ca
logistics, t NVL u vo cho n thnh
phm dng xut khu vi mc chi ph hp
l nht.

Th.S Dinh Tien Minh

Mc tiu chng 7
Gip sinh vin hiu r tm quan trng ca
hot ng phn phi v logistics ti th trng
nc ngoi.
Tm hiu cc knh phn phi c th trin khai
ti nc ngoi cng cc cch thc qun tr
cc thnh vin trong knh.
Nm r cc hot ng phn phi vt cht
(physical distribution) sn phm v nhng vn
lin quan nh hng n chi ph v li
nhun ca doanh nghip.

Th.S Dinh Tien Minh

Mc lc

1.

Khi nim hot ng logistics

2.

Knh phn phi sn phm quc t

3.

Qun tr knh phn phi quc t

4.

Qun l phn phi vt cht

5
.
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Th.S Dinh Tien Minh

1. Khi nim hot ng logistics

Hot ng logistics c nh ngha nh l
vic thit k v qun l mt h thng nhm iu
hnh v kim sot cc lung nguyn liu t
u vo n sn phm u ra khi doanh
nghip trn phm vi xuyn quc gia nhm t
mc tiu ca doanh nghip vi chi ph thp
nht. N bao gm ton b cc hot ng lin
quan n lung di chuyn ca sn phm v
nguyn liu, xut khu v nhp khu.
Ngun: Donald J. Bowersox, David J. Closs & M. Bixby Cooper, Supply Chain
Logistics Management, Boston: Mc Graw-Hill, 2002.

Th.S Dinh Tien Minh

1. Khi nim hot ng logistics (tt)

Minh ha Hot ng logistics

Ngun: Kotabe & Hilsen (2008), Global Marketing Management, 4th Ed,
John Wiley & Sons, Inc., trang 508.

Th.S Dinh Tien Minh

1. Khi nim hot ng logistics (tt)

Hiu qu ca vic thc hnh logistics l doanh
nghip c th pht trin qui trnh lm vic ng
hn (Just-In-Time) nhm:

Gim chi ph tn kho;

Tng hiu sut qu trnh trao i thng tin in t;
Hoch nh tt k hoch vn chuyn hng ha;
Tip cn hiu qu vi cc nh cung ng.

Th.S Dinh Tien Minh

1. Khi nim hot ng logistics (tt)

Trong hot ng logistics, hai giai on chnh
yu ca qu trnh dch chuyn l:
Giai on u Qun l NVL th, cc chi tit, cc
linh kin, cc yu t u vo n vi cng ty.
Giai on sau T chc phn phi vt cht, a
sn phm n vi khch hng trong chui bao gm
c vn chuyn, lu kho, dch v hi quan, nhp n
hng v qun l bn hng.
(Micheal R. Czinkota, 2004).

Th.S Dinh Tien Minh

2. Knh phn phi sn phm quc t

Doanh nghip c th tip cn khch hng thng
qua cc hnh thc sau:
Bn hng trc tip.
Cc i l xut khu.
Cng ty kinh doanh xut khu.

Th.S Dinh Tien Minh

2. Knh phn phi sn phm quc t (tt)

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Th.S Dinh Tien Minh

2. Knh phn phi sn phm quc t (tt)

Nh sn xut
Trong
nc

Nc
ngoi

Cng ty kinh doanh

xut khu

Nh bn bun a
phng hay i l

i l xut
khu

Trung gian
nhp khu

Xut khu
trc tip

VPD hay
chi nhnh

Nh bn l

Ngi tiu dng

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NTD cng
nghip
Th.S Dinh Tien Minh

3. Qun tr knh phn phi quc t

Nhng yu cu no c
t ra t NSX trong vic tm
kim NPP th trng
nc ngoi?

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Th.S Dinh Tien Minh

3. Qun tr knh phn phi quc t (tt)

C kh nng pht trin th trng bn cnh c
mi quan h tt.
C kh nng kt hp lm vic lu di.
i tc cung cp thng xuyn thng tin th
trng v d liu bn hng.
Theo cht cc chin lc Marketing.

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Th.S Dinh Tien Minh

14

15

Anh ch hy chn
gii php ca mnh!
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4. Qun l phn phi vt cht (physical

distribution)

Nhng yu t sau y gp phn vo vic tng

chi ph v tnh phc tp ca hot ng logistics:

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Khong cch a l.
Bin ng ca t gi.
Cc qui nh v lut l.
Phng thc vn chuyn.
Tnh an ninh ca quc gia.

Th.S Dinh Tien Minh

4. Qun l phn phi vt cht (tt)

Cc vn lin quan n vic la chn
phng thc vn chuyn:
T l Gi tr - Sn lng.
Tnh d h hng.
Chi ph vn chuyn.

Cc phng thc vn chuyn:

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ng bin.
ng hng khng.
ng b.
ng st.

Th.S Dinh Tien Minh

4. Qun l phn phi vt cht (tt)

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Th.S Dinh Tien Minh

4. Qun l phn phi vt cht (tt)

Hng lu kho v qun l kho:
Bin php nhm i ph tnh hnh lm pht
v bin ng t gi.
Li dng t nhng khc bit v thu.
Logistic Integration and Rationalization
E-Commerce v Logistics

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Th.S Dinh Tien Minh

www.dinhtienminh.net