TDI International:

Passport To Affluent Decision Making Consumers

CONTENTS

1.

TDI company overview

2.

DMRC Advertising A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDIs experience in advertising across various categories

5.

Available Media Options

TDI Pioneer of Airport Advertising

Indias Leading Outdoor Advertiser
1.
2.
3.
4.

Pioneer of airport advertising for 28 years, with the largest outdoor network
Single largest airport advertiser in India, with strong pan-India execution skills
Exclusive rights to 9 airports, 22 metro stations, and a media services agency
Largest outdoor inventory with 600,000 display sites and over 500 customers

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport
Advertising

Exclusive advertising rights for 9 airports across India

5,500+ advertising sites spread across high visibility zones in airports

Metro
Advertising

Exclusive advertising rights for 22 Delhi metro stations

750 advertising sites spread across strategic locations at stations

Media
Services

Specialized out of home media agency offering advertising solutions

Services include strategic planning, media buying and media execution

MAD
Services

40+ clients and 680 websites across mobile and Internet advertising
Strong international relationships with major ad-server networks

Largest Advertising inventory developed

We have created Indias Largest Advertising
Network in the Fastest Growing Regions
Delhi (Metro)

Traffic: 4.7 mn
Growth: 23%

Goa
Traffic: 3.5 mn
Growth: 18%

Delhi

Traffic: 10.3 mn
Growth: 7%

3. First tri-vision display in India

created

Rajasthan

West
Bengal

Gujarat

Tirupati

Maharashtra

Traffic: 0.2 mn
Growth: 38%

Trivandrum
Traffic: 2.8 mn
Growth: 43%

Chennai
Traffic: 12.9 mn
Growth: 7%

Calicut
Traffic: 2.2 mn
Growth: 7%

2. First printed display in India for

outdoor developed

Kolkata

Pune
Traffic: 3.3 mn
Growth: 17%

1. Pioneered airport advertising

in India in 1986

Traffic: 605.9 mn
Growth: 210%

Ahmedabad

Kerala

Tamil
Nadu

By Pioneering the Industry and

Continuously Innovating

Cochin

Traffic: 4.7 mn
Growth: 8%

4. First outdoor interactive kiosk

in India created
5. First audio-visual (digital)
outdoor advertiser in India
6. First 360 degree tri-vision
displays in India made

7. Started internet and mobile

advertising division in 2008
the fastest growing industry

Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for 2012

CONTENTS

1.

TDI company overview

2.

DMRC Advertising A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDIs experience in advertising across various categories

5.

Available Media Options

Advertising at Delhi Metro An Insight

Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor
advertising sites and its network penetration deeper into the capital.
Why Delhi Metro:

Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan
market of Delhi.
More than 25 Lac people commute by Delhi metro daily.
Consumers are continuously surrounded by your brand as they spend minimum six
minutes at the station.
It guarantees maximum exposure a brand can get.
Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM)

Over the past two years, both national and regional brands have shifted significant
portion of their budgets towards this mode of advertising.

CONTENTS

1.

TDI company overview

2.

DMRC Advertising A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDIs experience in advertising across various categories

5.

Available Media Options

Delhi Metro Reaches various SEC categories (1/4)

Delhi Metro Reaches various SEC categories (2/4)

70% of the metro users belong to the middle class category

Delhi Metro Reaches various SEC categories (3/4)

18% of metro users come from Upper Middle class category

Delhi Metro Reaches various SEC categories (4/4)

Close to 60% of commuters belong to salaried class

Delhi Metro Advertising Reaches all the demographic segments(1/3)

Predominantly Male close to 76%

Delhi Metro Advertising Reaches all the demographic segments(2/3)

Females, working women, Children

Delhi Metro Advertising Reaches all the demographic segments(3/3)

Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of
age

Delhi Metro Advertising Creates top of mind recall by reinforcement

Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute
to their work place.

CONTENTS

1.

TDI company overview

2.

DMRC Advertising A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDIs experience in advertising across various categories

5.

Available Media Options

Consumer Durables - Philips

Real Estate - Nirala

Auto Components - MRF

Electricals Crompton Greaves

Govt Bodies Public Notices

Healthcare - Fortis

Media & Entertainment Zee TV

Hospitality Mc Donalds

FMCG - HUL

Movies

Banking Allahabad Bank

Tourism Gujarat Tourism

Automobile - Toyota

Financial Services & Investment Reliance Capital

Lifestyle - Grasim

Retail Vijay Sales

IT Hardware - HCL

IT Software - Microsoft

ITES - IBM

CONTENTS

1.

TDI company overview

2.

DMRC Advertising A Brief Insight

3.

Benefits of advertising at DMRC

4.

TDIs experience in advertising across various categories

5.

Available Media Options

Proposed Solution-1

Backlit Translite of 12X6 at Exit of the Platform

Proposed Solution-2

Backlit Translite of 38.3X5.8 at Entrance of the

Station

Proposed Solution-3

Backlit Translite of 5X10 at Entrance of the Platform

Proposed Solution-4

Backlit Translite of 16X4 at Entrance of the Platform

Proposed Solution-5

Backlit Translite of 10X5 at Concourse Area

Proposed Solution-6

Backlit Translite of 12X4 Above Ticket Counter

Proposed Solution-7

Backlit Translite of 10X5 On the Platform

Proposed Solution-8

Backlit Translite of 10X5 On the Platform

Proposed Solution-9

Backlit Translite of 7X11 Near Token Channel

Proposed Solution-10

Backlit Translite of 8X4 Near Ticket Counter

Proposed Solution-11

Backlit Translite of 12X6 at Exit of the Station

Proposed Solution-12

Backlit Translite of 15X5 at Exit of the Platform

Proposed Solution-13

Backlit Translite of 15X5 at Exit of the Platform

Proposed Solution-14

Backlit Translite of 10X5 at Exit of the Platform