Tm tt chung v cng ty

Chin lc Pht trin My vi tnh (CDS) l mt cng ty mi s ph thuc vo cc k nng ca

ngi sng lp cng ty p ng nhng nhu cu ang tng ln v o to my vi tnh. ng G.
I. Netwell, ngi p dng chuyn mn v my vi tnh hn chc nm ca mnh vo kinh doanh
s lnh o cng ty vi mc tiu tr thnh mt nh cung cp cc dch v o to my vi tnh
cht lng cao ti khu vc trung tm Chicago. Cng ty Chin lc pht trin my vi tnh (CDS)
lc u ch gii hn cc kho hc hng dn s dng cc chng trnh my vi tnh Microsoft
Windows 95, Excel, v Word (hoc Corel WordPerfect). Nm 2000, CDS s bt u t chc cc
lp hc v thit k v duy tr cc trang web, hin nay cc kho hc ny ang trong qu trnh xy
dng.
Vic tin trin lin tc trong cc cng ngh v phn mm em li cho cc ngnh kinh doanh nh
mt c hi hot ng hiu qu hn. Nhng cc c hi cng tng ln u phi tr gi bng s
phc tp tng ln. Kt qu nghin cu th trng chng minh rng o to my vi tnh l mt
trong nhng ngnh dch v pht trin nhanh nht ca t nc. CDS c kh nng chim lnh
mt th phn quan trng ti th trng ni a trong lnh vc o to my vi tnh. Hn na, CDS
d tnh s ti s dng li nhun ngay trong nhng nm u hot ng do quy m th trng ln
v mc u t thp tng i khi bt u cc hot ng. D tnh doanh thu nm u tin t
350 nghn USD.
Cng ty CDS s to cho mnh nhng c trng so vi cc i th cnh tranh (ch yu l cc
cng ty ln) thng qua gi c thp v xy dng cc ti liu in t c o lm cng c o
to. Bng cch ch chuyn su vo mt s n phm phn mm ph bin nht, CDS tip cn
c phn on th trng ln nht trong mt th trng ang pht trin. Cch tip cn tp trung
kht khe ny cng d dng hn cho CDS khi thit lp v duy tr c v tr ca ngi dn u
ngnh.

Thng tin chung v kinh doanh

Cng ty
CDS l mt cng ty cng ngh nng ng lun sn sng chim lnh mt th phn ng k ca
mt trong nhng ngnh dch v ang pht trin nhanh nht ca t nc, l o to my vi
tnh. CDS l mt cng ty c thnh lp Illinois vo nm 1998 v do mt mnh ng G. I.
Netwell s hu. CDS s thit lp c s hot ng ti Naperville, Illinois. CDS d nh s t
chc cc kho o to my vi tnh v mt s chng trnh phn mm trn gi, c nhiu
doanh nghip va v nh cng nh nhiu c nhn s dng rng ri. Cc chng trnh ny bao
gm Microsoft Windows 95, Excel, v Word, v Corels WordPerfect. Cc kho hc ang trong
qu trnh xy dng a ra vo nm 2000 nhm hng dn phng php thit k v duy tr
cc trang web trn mng Internet.
Ch cng ty ng thi l nhn vin ch cht, ng G. I. Netwell c nhiu kinh nghim vi v tr
gim c ph trch pht trin v o to my vi tnh ti cng ty hin ng ang lm vic l
Computerized Business Machines (CBM). Bn cnh , ng Netwell cn pht trin mt chin
lc Marketing rt ph hp vi vic chim mt th phn ln ti mng th trng cc doanh
nghip nh v va. CDS c kh nng to c danh ting khi t chc cc cc kho hc c cht
lng v o to my vi tnh m li ch v lu di mi thy ht c.
Ngi h tr ng Netwell l B Sue Howe, mt nhn vin hp ng c lp c nhim v tr
gip o to cc nhn vin ph trch dch v khch hng v bn hng ca CBM. Vi kinh
nghim thm nin trong nghip v o to,b Howe c th p ng nhng tiu chun dch v
cao m CDS t t ra cho mnh.
Dch v

Cng ty CDS c thnh lp vi mc ch duy nht l cung cp cc dch v o to my vi tnh

ti khu vc trung tm Chicago. Cc kho hc v Microsoft Windows, Excel, v Word (hoc
Corels WordPerfect) c thit k cung cp cho nhn vin v ch cc doanh nghip nh cc
k nng m h cn c lm vic mt cch hiu qu trong mt mi trng kinh doanh c
my vi tnh ho. Chng trnh o to v thit k v duy tr cc trang web c t chc vo u
nm 2000 s gip cho cc doanh nghip nh c th xy dng trang web ring cho mnh trn
mng internet phc v cho cc hot ng marketing v xc tin bn sn phm.
Ni chung cc kho o to s c t chc ti cc c s thu Naperville, mt khu vc ngoi
pha ty Chicago. a im t chc thun tin cho vic i li, c khu xe v gn h thng
giao thng cng cng. Tuy nhin, nu c th th CDS s t chc o to ngay ti c s ca
khch hng.
im then cht l CDS nh gi cho cc dch v ca mnh. vCDS c th m phn a im
thu thun li vi mc chi ph tng i thp, nn cng ty c th gim gi ng k cho khch
hng so vi cc cng ty cung cp dch v o to khc.
Ti liu o to Sch t hc
Mt phng php m cng ty CDS s s dng phn bit cc kho o to ca mnh vi
nhng kha o to do cc cng ty khc t chc l thng qua s dng mt b sch t hc in
t do ng Netwell xy dng. Cc ti liu ny, mi ti liu dnh cho mt phm vi ng dng, s
c s dng lm ti liu h tr trong cc t o to, v sau l nhng cng c tham kho c
gi tr. Ti liu ny kt hp c nhng tng v khi nim c chng minh l thnh
cng trong sut nhim k lm vic ca ng Netwell ti CBM, c gn lin vi nhng khi
nim i mi c xy dng t nhng hiu bit thu o ca ng trong hot ng o to ca
CBM.
B sch t hc ny c cp cho cc hc vin ca CDS di dng a mm hoc a CD-ROM.
Ti liu khng p dng cch tip cn theo ch thng gp trong cc cun hng dn s dng
v chng trnh tr gip trc tuyn m p dng cch tip cn theo chui cng vic. Mi ti liu
tip cn phn mm t v tr ca ngi s dng, nhng gip h nhn thc nhanh hn nhiu so
vi bt k ti liu hng dn no. Ni dung trong mi ti liu c trnh by theo mt hnh thc
l gc v d theo di. Ti liu minh ha mt cch r rng cc c tnh ca mi ng dng, cung
cp mt lot v d v ch dun ti liu tham kho p dng cho mt lot tnh hung kinh
doanh cng nh c nhn khc nhau.
Nhn s ch cht
ng G. I. Netwell l ch s hu v l gim c cng ty CDS. ng c nhiu kinh nghim dy
dn v lnh vc phn mm my vi tnh v cc k nng qun l c tch ly khi lm gim c
ph trch nhm o to v H tr K thut (TST) cho cng ty CBM (Computerized Business
Machines). ng d nh s dng kinh nghim ca mnh khi chun b v a ra cc chng trnh
o to my vi tnh.
ng Netwell tng l mt k thut vin ph trch h tr k thut kim cn b hng dn o to
ni b c 8 nm trc khi tr thnh gim c TST cch y ba nm. ng c bng cp trong
c lnh vc gio dc ln k s in . Bn cnh vic ci t phn mm v h tr thit lp mng,
ng Netwell qun l b phn pht trin lot chng trnh o to my vi tnh ton din cho
nhng ngi s dng my vi tnh cc trnh s cp, trung cp v nng cao. Qu trnh i
mi kt hp hng dn cho tng c nhn v thc hnh trn my s c a vo cc chng
trnh o to my vi tnh ca CDS.
Khi l gim c TST, ng Netwell lnh o mt nhm gm 5 cn b hng dn c nhim v
o to cho cc nhn vin cng ty v cc chng trnh phn mm Microsoft nh Word, Excel,

PowerPoint v Windows. ng Netwell cng tham gia ging dy trong mt s kho hc. Bng
nhng kinh nghim ny, ng Netwell s iu phi nhng n lc o to ca mt cn b hng
dn bn chuyn (part-time) v mt tr l o to cung cp cho hc vin ca CDS nhng c
hi tip cn ln nht vi cc nhn s o to.
ng Netwell cng qun l mt nhm gm 6 k thut vin my vi tnh chu trch nhim ton b
cng vic lin quan n sa cha my vi tnh v my in. Bi v ng Netwell c kin thc v k
thut, nn cc nhn vin thng xin kin ca ng khi gp cc vn trc trc cn sa cha.
Nhng kinh nghim ny s chng t l c bit c gi tr trong cng vic hng ngy. Thi gian
cht ca my vi tnh s c gim thiu bi v ng Netwell t nht cng c th sa cha nhng
trc trc nh m khng cn phi i k thut vin my vi tnh.

K hoch Marketing
Phn tch th trng
ng Netwell tin hnh nghin cu th trng cn thn trc khi thnh lp CDS. Nghin cu
ny tp trung vo qu trnh pht trin ca hot ng o to my vi tnh ni chung v tp trung
vo th trng theo lnh th m ng d nh cung cp cc dch v. Kt qu nghin cu hon
ton mang tnh khch l. Theo cc kt qu nghin cu ca mt s tp ch thng mi c uy tn
trong ngnh th o to my vi tnh hin ang ngng ca ca mt giai on pht trin mnh.
Do nhng i mi cng ngh ln c a vo cc phn mm ng dng cho c nhn v doanh
nghip v nhng tc ng chng mt ca internet n cuc sng hng ngy nn nhiu c nhn
v t chc kinh doanh ang ra sc tm kim kh nng m cc cng c kinh doanh ny mang li.
Vin H thng Thng tin Quyt nh v qun l (MDISI) gn y tin hnh mt cuc nghin
cu cp quc gia v nhu cu o to ca cc doanh nghip nh. Nghin cu cho thy 85% trong
tng s 1.500 ch doanh nghip c iu tra thc s mong mun mt hoc nhiu nhn vin
ca h c o to bit cch s dng cc chng trnh phn mm x l vn bn v bng
biu do Microsoft xy dng. Cc s liu v ngnh my vi tnh cng cho bit vic s dng my
vi tnh gia khu vc pha ty khng b chnh lnh nhiu so vi mc trung bnh ca ton quc.
Nh vy, nhng kt qu nghin cu ca MDISI c ch trong vic thu ht mt s hc vin tim
nng m CDS c th cung cp dch v o to.
Ti khu vc ln hn l Chicago, nhng thng tin do Phng thng mi pha bc Illinois thu
thp cho bit rng c 20.000 doanh nghip c phn loi theo quy m va v nh (t mt n
50 nhn vin). S lng nhn vin trung bnh l 15 ngi. iu ny c ngha l, trn th trng
mc tiu m CDS hy vng hng ti, c khong 300.000 hc vin tim nng. Bi v CDS ang
thc hin mt chin lc marketingv chin lc ny nhn mnh n hot ng o to c cht
lng vi mc chi ph hiu qu, nn cng ty s ginh c mt th phn ng k trn th trng
mc tiu t cc cng ty cung cp dch v o to quc gia v khu vc c quy m ln v chi ph
o to cao hn. Bng vic t chc cc kho o to c cng cht lng hoc cht lng cao
hn vi mc chi ph gim 25% so vi cc i th cnh tranh ln, CDS s tng bc nm bt
c nhu cu thng tin, thi gian v ngn sch ca cc c nhn v doanh nghip va v nh.
Theo mt bi bo gn y trn tp ch Th gii my vi tnh (PC World), v nhu cu hiu bit
v my vi tnh ang tng ln, nn nhu cu v gio dc v o to my vi tnh cng gia tng. Cho
d h thu cc trung tm o to my vi tnh hay h c cc chng trnh o to trong ni b,
th cc cng ty trong nc u nhn thy rng vic u t vo h thng phn cng l cha .
i vi mt cng ty bt kp vi xu th cng ngh thng tin th n phi u t vo ngun lc
qu gi nht, l con ngi.
Chin lc marketing
V c bn, CDS s qung co cho mnh bng cch t chc cc chng trnh o to my vi tnh
c cht lng tng t hoc cao hn cc i th cnh tranh ln, nhng vi mc chi ph hp l

hn. CDS s i trc v nhiu th thut so vi cc i th cnh tranh nh gi cao hn nh cc

t gp trang tr, bn di chut b sung, v.vThay vo , s cung cp dch v ca minh cho th
trng cc doanh nghip nh bng cch tp trung vo gi tr v xc nh nhu cu thng tin, thi
gian v ngn sch.
L mt phn trong chin lc ny, CDS s qung co trn cc tp ch a phng v kinh doanh
ti nh v kinh doanh nh. c bit, ng Netwell va nhn c d ton chi ph qung co hp
l ca mt tp ch Chicago Small Business Monthly (Kinh doanh nh Chicago xut bn hng
thng). Vi chi ph l 250 USD, tp ch Chicago Small Business Monthly s dnh na trang cho
qung co. Sau su thng u, CDS cng xem xt vic qung co trn c mt trang vi chi ph
l 350 USD thng trn tp ch DuPage Home Computing Journal.
Hnh thc qung co c a chung l truyn ming. CDS hy vng s t chc cc cuc hi
tho thng tin v cc k nng my vi tnh ti tt c cc ba n tra ca phng thng mi cho
cc doanh nghip trong phm vi bn knh 30 dm. Bn cnh , ng Netwell bt u vit mt
s bi bo cho cc tp ch kinh doanh nh. Kt qu nghin cu trong bo co ca MDISI cho
bit sng kin marketing ny c th mang li mt khi lng cng vic kinh doanh ng k
thng qua cc ngun a tin.
CDS cng d nh tn dng nhng quan h m ng Netwell thit lp c khi cn l mt
gim c h tr k thut ti CBM tip cn vi cc doanh nghip nh ang mua cc chng
trnh my vi tnh. ng Netwell cng s tip cn trc tip vi cc ch doanh nghip xc nh
nhu cu v my vi tnh v cnh thc p ng nhng nhu cu ny. ng Netwell s s dng
chnh nhng kinh nghim, k nng o to, v hiu bit ca mnh v nhu cu ca khch hng
thu ht thm khch hng mi v duy tr cc khch hng c. ng s khng ph thuc vo lc
lng bn hng em li cc hp ng kinh doanh mi. Chin lc gi c
CDS s nh gi cho cc dch v o to thp hn ng k so vi cc cng ty cung cp dch v
o to ln hn bi v CDS s c chi ph ban u thp hn v t nhn vin hn so vi cc cng
ty ln. Cn c vo kt qu iu tra ca cc cng ty o to my vi tnh ti Chicago v cc vng
ngoi ln cn, cc cng ty o to nh ph trung bnh l 220 USD cho mt ngi tham gia
mt kho o to su gi v chng trnh Microsoft Word hoc Excel. Mt hc vin phi chi
khong 450 USD tham d ba kho hc, mi kho su gi bao gm cc chng trnh my vi
tnh c bn, Word v Excel.
Bi mun thu ht cc ch doanh nghip nh l nhng ngi rt quan tm v chi ph nn CDS
d nh t chc cc kho tp hun su gi v Windows, Excel, v Word (hoc WordPerfect) vi
mc hc ph l 115 USD cho nhng ngi cha bit s dng. Cc lp hc nng cao v cc
chng trnh phn mm s c t chc vi mc hc ph l 165 USD mt hc vin. Chng
trnh trn gi bao gm cc kho o to cho ngi cha bit s dng v kho nng cao v Word
hoc Word Perfect, Excel v Windows c mc hc ph l 380 USD. y l mt s gim gi
ng k so vi cc i th cnh tranh d khch hng la chn cc kho o to cho tng phn
mm hoc nhiu phn mm.

K hoch hnh ng/thc hin

Nhn s
Cng ty CDS c k hoch duy tr cc khon chi tr lng v tin cng mc thp, t nht l
trong giai on u. t c mc tiu ny, CDS s ch c hai nhn vin l ng G. I. Netwell
v B June Kelvin. B Kelvin s lm vic bn chuyn vi chc nng l cn b tr l vn phng
v o to. Trong giai on bn rn s c mt cn b o to lm vic bn chuyn theo hp
ng c lp l b Sue Howe h tr. B Howe s lm vic vi v tr l ging vin my vi tnh b
sung cho cc lp hc bui ti v cui tun. Theo k hoch m ng Netwell chun b, ni chung
B Howe s khng cn phi c mt trong cc giai on t hot ng trong cc k ngh h v

ngh ng.
B Howe cng c o to nhiu v lnh vc ny, nh b c th xem xt v nh gi cc
sn phm mi v mng v phn mm. Khi lm vic ti CBM, b c cp chng ch K s
H thng c Microsoft chng nhn. Do vy, b p dng cc kin thc chuyn mn ca
mnh khi lp k hoch, thc hin v h tr cc h thng thng tin bao gm Microsoft Windows
NT, BackOffice v mt lot cc chng trnh phn mm ng dng khc. Ngoi ra b cn c
cp chng ch ca Vin o to Cng ngh v Microsoft Word, Windows, Excel, PowerPoint v
Windows.
CDS v b Howe nht tr tho thun di y v ch tin th lao. Mi mt lp vi thi
gian 3 ting cho ngi mi bt u m b ging dy, b s nhn c 180 USD. Khon tin ny
s tng ln 200 USD nu l lp hc nng cao vi thi gian cng ba ting. Trong nhng thng c
nhiu lp, mi tun B Howe dy hai lp 3 ting cho ngi bt u hc v hai lp 3 ting nng
cao, b s nhn c 760 mt tun.
Nhn vin tr l vn phng v o to l b June Kelvin, c nm nm kinh nghim lm vic vi
v tr l Trng phnh hnh chnh cho mt cng ty o to my vi tnh ln ng thi cng c
o to nhiu v hu ht cc chng trnh phn mm ph bin. Cc kinh nghim v chuyn mn
o to ny s em li li ch cho CDS khi cc hng dn vin cn s gip i vi cc lp
hc ln hn. CDS cng tr cho Kelvin 8 USD mt gi lm vic ti vn phng v 12 USD cho
thi gian h tr cc hng dn vin trn lp . ng c tnh, trung bnh mt tun b Kelvin s
lm vic 10 ting ti vn phng v 6 ting h tr o to. Nh vy, tin lng theo tun ca b
khong 200 USD.
Thu hc ph
CDS s yu cu rng hc vin s phi t cc mt khon khng tr li khi ng k lp hc. S
tin cn li hc vin s np khi n hc. Hc ph c th thanh ton bng tin mt, th tn dng
hoc sc c nhn. CDS s u tin cho tr chm ho n hng thng i vi cc khch hng l
doanh nghip c s lng t 20 ngi hc tr ln. Bi v doanh thu t nhm khch hng ny d
tnh khng ln v t c ri ro khng thanh ton, cc khon phi thu v n kh i s khng qu
3% trong tng s doanh thu rng hng thng.
Chi ph
Sau lng th chi ph my vi tnh v chi ph cho cc thit b ging dy l cc khon chi ln nht
ca CDS.
Trang thit b my vi tnh: Sau khi phn tch mt cch ton din v cc kha cnh ti chnh v
cc hng mc khc nh mua bn, thu hoc cho thu, CDS quyt nh thu my vi tnh v
my in ca mnh. Mt nguyn nhn quan trng dn n quyt nh ny l cc thit b ca ngnh
ny b lc hu mt cch nhanh chng. My vi tnh ca CDS t nht cng phi tng ng cu
hnh cc my vi tnh ca khch hng. Chi ph tin mt ban u cn c mua 15 my vi tnh
cng gp mt phn vo vic a ra quyt nh thu.
CDS nhn c bo gi ca mt s nh cung cp phn cng my vi tnh mua 15 my vi
tnh cu hnh 500 MHz Pentium III v RAM 64 MB, cng 10 gigabyte, v tt c cc phn
mm cn thit. Gi thp nht m CDS c cho l 2.699 USD mt my vi tnh v 3.000 USD
mt my in. Tng chi ph phi thanh ton l 46.855 USD bao gm c thu bn hng.
Cn c vo nhng ch s nhn c t mt s cng ty ln chuyn cho thu my vi tnh ti
Chicago, CDS c th phi tr khong 140 USD mt tun thu cc my vi tnh tng t. CDS
d tnh rng s t chc hai lp hc, mi khng qu 15 hc vin hng tun. Nh vy, chi ph
hng thng thu my vi tnh v my in lase l 8.450 USD.
Cui cng cho thu 15 my vi tnh v mt my in lase tng t nh vy, mc gi tt nht m

mt nh phn phi a phng cho l 33.500 USD, bao gm c chi ph bo dng ton b h
thng my. S cho thu trong thi hn l 36 thng vi mc li sut l 11%/nm. Tng s tin
phi thanh ton cho 36 thng l 37.855 USD. Tin cho thu l 3.154 USD mt thng, nu so vi
phng n i thu theo tng thng th tit kim c trn 5.000 USD/thng. C s o to:
CDS xem xt mt s phng n dch v khch hng. Th nht, CDS c th trnh c
nhng chi ph thu c s o to v ch t chc o to ti nh ca khch hng hoc c s kinh
doanh ca h. Mt cch khc l, CDS c th thu mt a im o to v t chc cc kho o
to ti c s ny, ngoi vic t chc o to ti c s ca khch hng. Bi ng Netwell khng
mun ng vn lu nn s khng u t mua mt c s o to.
Phng n th nht, gim c chi ph, nhng khng phi l mt gii php c th thc hin
c i vi CDS. Cng ty hy vng s to ra c ngun thu ln nht thng qua cc kho o
to c t chc theo lp c quy m ln. iu ny s thun li hn bi v khi lng cng vic
ca ging vin khi dy cho mt lp cng bng khi dy cho mt c nhn trong khi dy thnh lp
s to doanh thu cao hn nhiu. V d, thm ch nu CDS tng gp i hc ph o to kiu mt
thy mt tr t 155 USD ln 310 USD t chc o to ti a im ca hc vin, th doanh
thu cng thp hn nhiu so vi khon 1.600 USD CDS thu c khi m lp cho 10 hc vin
vi mc hc ph l 160 USD mt ngi. Tuy nhin, to iu kin cho khch hng v xy
dng c uy tn, i khi CDS cng t chc o to ti ch vi mc ph cao hn khi khch
hng yu cu.
CDS m phn c vi mt cng ty qun l bt ng sn cc iu kin thu u i ti mt to
nh khu trung tm lm c s o to. Cng ty ny ng cho CDS thu trong thi gian 3 nm
v c th gia hn 3 nm mt ln. Tin thu hng thng l 1.1.500 USD cho nm u tin, 1.900
USD cho nm th hai v 1.900 USD cho nm th ba. Chi ph thu bao gm c tin nc, v
sinh v tt c chi ph bo dng.

D ton ti chnh
Kt qu iu tra 100 doanh nghip cung cp dch v o to my vi tnh ti cc thnh ph min
trung pha Ty, bao gm Cincinnati, Indianapolis v Detroit xc nh rng mt c s o to
my vi tnh c mt hoc t nht hai cn b lm vic chnh thc c th o to c 30 hc vin
mi mi tun. Trong s ny, c tnh khong 25% s li hc tip. iu c ngha l CDS c
th hy vng mi thng c c 120 hc vin mi v 30 hc vin hc nng cao.
Bng d ton phn trm s lng hc vin hoc la chn tng kho hc c lp hoc ton b
chng trnh trn gi c cn c vo s liu thng k a ra trong nghin cu ca MDISI v
bn bo co trong Tp ch Pht trin v o to my vi tnh - The Journal of Computer
Training and Development, s 12 thng 5 nm 1995. Nhng pht hin ca cc bn bo co ny
phn nh mt thc t l nhng c nhn trc y tham gia cc kho o to my vi tnh hu
nh u mun hc tip c thm kin thc v chuyn mn trong cc chng trnh ng dng
phn mm khc nhau. Bng cch s dng nhng s liu thng k ny, CDS c tnh tng doanh
thu trong nm u tin s t 351.840 USD hoc trung bnh mi thng t 29.340 USD. Con s
ny c th c c th ho trong bng di y:
50% s hc vin mi tham gia mt kho

$7,335

50% s hc vin mi tham gia mt t gm 3 kho

$15,485

70% s hc vin c tham gia mt t gm 3 kho

$5,420

30% s hc vin c tham gia thm mt kho na.

$1,100

Bi v theo d bo, nhu cu v cc dch v o to my vi tnh ca CDS tng ln trong nm

hot ng th hai, tng doanh thu trong nm th hai c tnh tng 28%, c ngha l s t

450.878 USD.
Tuy vic tnh ton ny cn c vo mc trung bnh ca li hoc l gp tnh theo thng, CDS
cng nh nhiu cng ty khc trong ngnh dch v ny u c chung mt chu k kinh doanh.
Cn c kt qu nghin cu trn do Tp ch Pht trin v o to my vi tnh thc hin, nghin
cu th trng cho thy s hc vin tham gia vo cc kho hc t thng 1 n thng 3 s tng
10% n 25%.. Trong cc thng vo ma xun v ma h, tc l thng 5 n thng 8, s hc
vin s gim khong 20%.
Cc cng ty cung cp dch v o to my vi tnh c th c tnh s hc vin tng 20% n
30% trong cc thng ma thu t thng 9 n thng 11. Cng nh cc ngnh kinh doanh khng
bn l khc, th cc kho hc thng 12 thng gim 25%. Mt bin php m CDS c th p
dng trnh s lng hc vin gim trong cc k ngh l cp chng ch km theo qu tng cho
cc hc vin trong cc k ngh. CDS s gi qu v chuyn n tn ni cho khch hng trong
khu vc Chicagoland. Phng php thc y bn hng ny s c th b p c mc gim v
hc vin trong thng 12 l 10%.
Trong nm th hai hot ng, CDS lp k hoch t chc mt lp hc v thit lp v duy tr mt
trang ch trn mng internet. Lp hc cng s tp trung vo ni dung l cc doanh nghip nh
nn s dng Internet nh th nocho c li khi a ra th trng sn phm ca mnh. Hin nay
mt trong nhng cng vic chnh ca ng G. I. Netwell ti CBM l v lnh vc thit lp trang
ch trn mng Internet. ng cm thy hc vin c th gnh chi ph kt ni Internet nh mt
phn chi ph ng k ca h. Nh vy, CDS s gim c chi ph t chc cc kho hc mi m
vn tng c thm 20% doanh s hng thng.
Da vo kt qu tho lun vi cc nh cung cp phn mm cho cc cng ty o to my vi tnh,
i vi mt cng ty o to my vi tnh mi khi nghip, ti thiu s lng hc vin ng k
cng phi tng t 15% n 20% t nm th nht sang nm th hai. Do , CDS t ch tiu tng
s hc vin 15% vo nm th hai. phn tch chi tit v tng thu nhp hng thng trong hai
nm u hot ng, xin xem Bo co thu nhp nu trong phn d ton ti chnh.