Safeguarding the natural world

ENGAGING
CONSUMERS ON
SUSTAINABILITY

Julia Young
Manager GFTN-UK
WWF-UK
20th November 2014

Panda facts

+100

+5,000

WWF is in over
100 countries, on
5 continents

WWF has over

5,000 staff worldwide

1961

+5M

WWF was founded

In 1961

WWF has over

5 million supporters

24 November 2014

Reduce our impact

Added together, the demands made by each and every one of us
humanity's Ecological Footprint are far too much for our planet.
50% too much, in fact

TRANSPARENCY
AWARENESS
DIFFERENTIATION

404 Million Hectares of forest globally

certified under FSC and PEFC combined
Pressure to improve forest management
practices where these have caused forest
loss, and to undertake restoration
Slow but increasing customer awareness
Communicate to people in so they can make
the right choices
Understand whether you are supporting
sustainability with what you invest in
24 November 2014

PEFC in the future

Engaging consumers on sustainability is a global story
To be recognized as a credible scheme for sustainable forest management
across the board, an action plan is required to establish balanced social,
environmental and economic governance, nationally and
internationally
PEFC can also contribute to a sustainable future for forests through
accreditation requirements for Forest Management Certification
Set the highest standards for transparency, as this drives improvements
in forest management and engagement of stakeholders by being stricter
and more transparent in making information on surveillance audits,
audit reports, and resolution of complaints public in a timely way
As PEFC grows in areas where forest governance, and the capacity of civil
society to engage, are still relatively weak, it must act to safeguard
resources fundamental for satisfying the basic necessities of local
communities or indigenous peoples, through engagement with them
24 November 2014

Empower people with credibility