Questionnaire- consumer survey

1. Name:
2. Contact details :
Phone number.
E-mail
3. Age group :
15-25
25-40
40 and above
4. Gender
Male

female

5.

Monthly income
10000-20000
20000-40000
40000 and above
6. Family type
Nuclear

joint

7. Occupation
8. Which brand of soap or detergent do you use?
Lux
Dettol
Lifebuoy
Dove
Others, specify
Do you always buy the same brand of soap or detergent?
Yes
No
Which factors do you normally consider while purchasing a particular brand of soap or
detergent?
Price
Quality
Fragrance
Brand
Packaging
Do you consider promotional schemes while purchasing a particular brand?

Yes
No
Which of the following promotional schemes have you come across for soaps and detergents?
Price-offs
Scratch cards
Lucky draws
Bundling
Extra quantity
Freebies
Which medium do you feel is suitable to promote the product?
Radio
Television
Newspaper and magazines
Pamphlets
Others, specify
Is there any existing scheme on the soap or detergent you are currently using?
Yes, specify..
No
If you get an attractive promotional offer in the brand other than you are using, will you switch
over?
Yes
No
Give reasons..