Top Revenue Mobile Commerce Applications 2015 2020

On 25thNovember 2014

Overview:
Mobile commerce represents the technologies and solutions that delivers electronic commerce
features directly across mobile/wireless devices. Engaging in commerce while mobile/wireless
involves new technologies, services, and business models. It is quite different from traditional
e-commerce. Smartphones, wireless tablets, phablets, wearable wireless, and other mobile
devices impose very different constraints than desktop computers. The ecosystem and value
chain for mobile commerce is unique and evolving in a different manner than e-commerce as a
whole.
Top Revenue Mobile Commerce Applications 2015 - 2020 assesses the most successful mobile
commerce apps and provides a vision for the market will be in the next five years. This report
provides an in-depth assessment of the mobile commerce market, including top revenue
mobile commerce application, market drivers for retailers to enter the e-commerce space,
challenges facing retailers and mobile payment vendors and value chain analysis.

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All purchases of Mind Commerce reports includes time with an expert analyst who will help you
link key findings in the report to the business issues youre addressing. This needs to be used
within three months of purchasing the report. All purchasers of this report will receive a
complimentary additional mobile commerce report of their choice from any of the following:
Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in
the Cloud
Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat
"Showrooming"
Mobile Payment Solutions: Consumer Retail, Peer-to-Peer Payments, Wallet Market and
Forecasts 2014 - 2020

Target Audience:
Mobile Network Operators
Mobile Software Developers
OSS/BSS Solution Providers
Handset and Tablet Manufacturers
Mobile Payment Service Providers
Content and Applications Aggregators
Wireless Privacy and Security Specialists
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers

Report Benefits:
Mobile commerce forecasts
Identify leading mobile commerce apps
Identify leading companies and solutions
Identify emerging application opportunities
Recognize mobile commerce market dynamics
Understand mobile commerce business models

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Other industries we cover:

Advertising and Media

Automotive and Parts
Consumer Goods
Healthcare and Medical
Finance and Banking
Food and Beverages
Travel and Tourism
Textiles and Clothing
SWOT Analysis

Table of Content
1 Chapter 1: Introduction 8
1.1 Executive Summary 8
1.2 Topics Covered 9
1.3 Target Audience 10
1.4 Companies Mentioned 11
2 Mobile Commerce Overview 14
2.1 Mobile Commerce Applications 15
2.1.1 Mobile Money Transfer 16
2.1.2 Mobile Ticketing 17
2.1.3 Mobile Vouchers, coupons and Loyalty Cards 17
2.1.4 Content Purchasing 17
2.1.5 Information Services 17
2.1.6 Mobile Banking 18
2.1.7 Mobile Brokerage 18
2.1.8 Mobile Online Auctions 19
2.1.9 Physical Goods Purchasing 19
2.1.10 In Application Mobile Payments 19
2.1.11 Mobile Advertising 20
2.2 Virtual Goods 20
2.2.1 Virtual Products 21
2.2.2 Music Purchases 22
2.2.3 Applications Purchases 22
2.2.4 Online Games Virtual Goods Purchases 23
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2.3 Mobile Commerce Technologies 25

2.3.1 Mobile Client Device Technologies and Issues 26
2.4 Mobile Commerce Application Analysis 26
2.4.1 Applications with HTML5 27
2.4.2 Hyper Mobile Commerce Applications 31
2.4.3 Mobile OS Challenges to the M-commerce Applications 36
2.5 Retailer Mobile Commerce Revenue 39
2.5.1 Go Big Data to Deliver Better Customer Experiences 40
2.5.2 Customize Communication 40
2.5.3 Influence Purchase Decisions in-Store 40
2.5.4 Cater and Streamline Business 40
2.5.5 Intelligent Targeting: Anytime Anywhere Marketing 41
2.5.6 Create Internal Apps 41
3 Mobile Commerce Vendors 43
3.1 Usablenet Services 43
3.1.1 Usablenet SWOT 44
3.2 Sevenval 45
3.3 Moovweb 45
3.4 Curbside 46
3.5 Digby 46
3.5.1 Digby SWOT Analysis 48
3.6 Netbiscuits 50
3.7 Global Bay 50
3.8 Endec 51
3.9 Unbound Commerce 51
3.10 Branding Brand 52
3.11 Kony Solutions 53
3.12 No Need 4 Mirrors 53
3.13 Mobile Commerce Vendors Ranking 54
3.13.1 Vendor Ranking Based on Market Share 56
4 Top Revenue Mobile Commerce Applications 57
4.1 Mobile Commerce Apps with Image Recognition Features 57
4.2 Scan-able Products and virtual Price-tags 58
4.3 Social-Apps Interactions 59
4.3.1 Case Study: Buzztala and Video Advertising 62
4.4 Social Commerce and Retail Opportunities 62
4.4.1 Social Commerce and Business Intelligence 66
4.4.2 Post-Sale Service 69
4.5 Mobile Social Commerce Applications 69
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4.5.1 Social integration 69

4.5.2 Check-ins 70
4.5.3 Reviews 70
4.5.4 Group Buying and Daily Deals 70
4.5.5 Q&A 71
4.5.6 Style Feedback 71
4.5.7 Shopping Feedback 71
4.5.8 Collecting 72
4.5.9 Case Study: Amex allows social offers for merchants 72
4.6 Location Commerce Apps 73
4.7 Mobile Video Advertising and ROI 74
4.7.1 Case Study: Video Advertising in Mobile Apps 79
5 Mobile Financial Services Market 2015 - 2020 83
5.1 Mobile Banking Overview 85
5.1.1 Mobile Banking Customers Globally Growth Rates 86
5.2 Top Banks with Mobile Banking Customers 87
6 Mobile Marketing and Advertising Industry 2015 - 2020 89
6.1 Mobile Advertising Vendors Analysis 89
6.2 Rhythm NewMedia 91
6.3 Vdopia 92
6.4 Greystrip 92
6.5 Madvertise 93
6.6 BuzzCity 93
6.7 Adfonic 94
6.8 InMobi 94
6.9 Jumptap 95
6.10 Admob 95
6.11 Third Screen Media 96
6.12 Millennial Media 96
6.13 Global Mobile Marketing Spending 2015-2020 97
6.13.1 Over the Top (OTT) Providers Market 100
7 Global Spending on Mobile Commerce and Marketing 102
7.1 Top Mobile Ad Networks Revenues 102
7.2 Mobile Commerce Market 2015-2020 103
7.2.1 US 103
7.2.2 Europe 104
7.2.3 Asia 105

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List Of Tables
Table 1: Market Share Rankings 56
Table 2: Mobile Banking Customers 88
Table 3: Global Mobile Ad Spending 102
Table 4: Top Mobile Ad Networks 102

List Of Figures
Figure 1: Mobile Platform Market Share 2012 - 2020 37
Figure 2: Social Commerce Growth 63
Figure 3: Brands and Social Commerce 65
Figure 4: Mobile Banking Users Globally 86
Figure 5: Mobile Marketing Vendors Metrics 91
Figure 6: US M-commerce Market 2014 - 2020 104
Figure 7: Europe M-commerce Market 2014 - 2020 105
Figure 8: Asia M-commerce Market 2014 - 2020 106

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