Alam Sutera is a leading developer in the property industry. In addition to providing housing.

Alam
sutera offers commercial and office areas. The promoted concept clearly represents companys
positioning which is to be a leading national developer giving priority to creating additional values
and improving quality of life for all stakeholders.
Companys good values should be promoted through the right media. Therefore, strategies need to
be formulated so the marketing messages can be optimally conveyed. When it first joined the
competition of national property industry, alam sutera was like a dark horse. Instead of elbowing
other players out of their way, alam sutera choose to create positive collaboration with them and to
boost its performance through it.
Behind the succes of alam sutera, there is lilia setiprawarti sukotjo who diligently manages the
branding, concepts, and strategies of alam sutera that has been establisheds since 1993. Came with
engineering as her background, this mother of four children who fondly called lia boldly started her
marketing lesson from a scratch. Later, after absorbed a lot of knowledge, lia metamorphosed from
a silkworm into a butterfly and flew up to the sky. Whats the story she got? Heres an interview
between lilia sukotjo and Moh. Darus Salam, Marketeers Magazine Journalist.
What kind of property market do you see today ?
to me, property is something unique. Property will speak when the product is good and belongs to
the right market and the right place. So, before we consider whether a property is ready for
development and launched to the market, we conduct a variety of researches.