114| -Turnine Poms and food processing, That means they have to have electronic connectivity. Once the physical and electronic connectivity ate enabled, the knowledge connectivity is enabled. That can facilitate the ability to increase productivity. and find a market for the products, increase quality consciousness and interaction with work partners, help get the best equipment, improve transparency, and enhance lifestyle and use of spare time, and so we can call it Anowledge connectivity. 4) Once the three connectivities are ensured, they increase earning capacity. By taking PURA as a mission, we can develop villages as prosperous knowledge centres and see villagers emerge as entrepreneurs. 3; ‘The Periyar PURA complex has been pioneered by Periyar Maniammai College of Technology for Women, Vallam. 1 inaugurated this complex on 20 December 2003 and visited it again on 24 September 2006. This PURA consists of a cluster of ‘sixty-five villages having a population of over 100,000 in 2003. It has all three connectivities, leading 10 economic connectivity. On each visit, Lam amazed by the enthusiasm of the local population and the youth in making possible the integrated development of the cluster, The youth display their plans for development of this complex and their innovative skills, "The initiatives have resulted in large-scale employment gendration and creation of a number of entrepreneurs with the active support OF 1,800 self-help groups. Two hundred acres of wasteland has been developed into cultivable land with innovative water management REJUVENATING THE HEART OF INDIA [115 schemes. The Periyar Maniammai College, which has become patt of the Periyar Maniammai University, has deployed its students and faculty members for the development of PURA by injecting technologies and improving the skill of the local citizens. They have also created a one-product, one- village scheme tesulting in the selection of forty-five products from these villages which have met international demand. The close association of the education community at the grasstoot level has enabled dynamic rural development in the sixty-five villages and also improved the lifestyle of their inhabitants, ~ Nangji Deshmukh and his team members belonging to the Deendayal Research Institute (DRI) have created Chitrakoot PURA in Madhya Pradesh. The DRI is a unique institution developing and implementing a village development model that is most suited for India. The institute understands that people power is more potent, stable and enduring than political power. By becoming one with the oppressed and depressed, one gains the acumen of administration and governance, Social advancement and prosperity are possible only by injecting the spirit of self-reliance and excellence in the younger generation. Using this principle, DRI has plans to develop one hundred clusters of villages having approximately five villages each around Chitrakoot. They have already developed 80 villages in 16 clusters consisting of about 50,000 people. ‘There is a village called Patni where the DRI has promoted