Visual Grammar

Beth M. Ruddock
NIU- Fall 2014: ETT531 Visual Literacy
Week 3 Visual Grammar definitions

1
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 in a visual image occurs

when objects seem to be
moving in a visual
image.

Motion
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 is created through the

arrangement of objects in
two-dimensional space to
look like they appear in
real life.

Perspective
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 is a psychological sense
of equilibrium.

Balance
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 the intensity of a color,

expressed as the degree
to which it differs from
white.

Saturation
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 the surface
characteristics of a
material that can be
experienced through the
sense of touch or the
illusion of touch.

Texture
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 All images have been purchased from Stocksy.com

Definitions are from class readings or tutorials
http://www.educ.kent.edu/community/VLO/Design/index.ht
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References
Beth M. Ruddock