The impact of social media

Social network has had a very big effect on social media as social networking has
been developing quickly which has helped the music business essentially,
regarding the matter of dispersing, advancing, and publicizing their music
features. Two of the most common online networking have served to advance
and promote music features are Facebook and Twitter. Twitter has in excess of
232 million clients while Facebook has in excess of 500 million individuals. Lately
Instagram and Vine have additionally gotten to be exceptionally well known
social networking sites. Instagram and Vine are additionally used to advance
music features as fans are starting the usage of Instagram and Vine considerably
all the more now.
For example Facebook is known for a wider range now more for the elder
audience from the ages 40-60. Whereas before it was popular among teenagers
and commonly used for socialising. This is a better opportunity for artists to get
out and expand and promote their music to a wider and audience as now they
can connect with elders. It can be argued that Facebook is commonly used by
young generations however it has been statistically proven that 65 percent
Facebook users are from years of 35 and above and it has proven that only 14%
of the user are younger adults e.g. from the ages of 14 and under.

However twitter is more appropriate and popular among the young adults and
their generation for example from the ages of 15-28. Music video which get
promoted via twitter are mainly targeted for their age groups and that is the
artist main focus as they are the targeted audience. The reasons for this is that it
helps the artists separate their audiences and allows them to produce the right
music types for the right audiences allowing to become more noticeable and
familiars with among the audience.

Instagram is a new social networking site which had been introduced to us

through recent years and it has also become a site for artists to promote their
work and also become popular with new audiences as well. Just like twitter is a
direct source from the artist to the audience and allows the artist to become
closer with their fans and can directly speak to them through images. For
example Beyonc posted a sort video promoting her new album Beyonc it was
a direct album from her to her fans which no one was aware of. This shows how
Instagram allow the artists to connect with their fans and gain new fans as their
audiences are a range of adults and teenagers.

Vine was has also been introduced to us in recent years and is similar to
Instagram as they both share the same target audiences, young adults and older
adults. Vine promotes artists through other famous or well-known people by
using their songs in their vines/videos.

1.