I assess the Portuguese LetMeGo competitors for SEO success factors such as content analysis,

keywords selection, rankings, internal link structure and site architecture, external link
attraction analysis, search engine results placement and others.
The first step was doing some keyword research and analysis to determine which keywords
will pull in qualified traffic. The selected keywords in Portuguese are: viagem (travel), hoteis
(hotels), aluguer ferias (vacation rentals pt-PT), aluguel ferias (vacation rentals pt-BR),
apartamentos para alugar (apartments for rent).
The next step was to find who the competitors are in the search results of the top three search
engines (google, yahoo, bing) including the Portuguese and Brazilian versions. The result was:
http://netviagens.sapo.pt
http://www.exit.pt
http://www.abreu.pt
http://www.homeaway.pt
http://www.cvc.com.br
http://www.submarinoviagens.com.br
http://www.feriasbrasil.com.br
To figure out the competitors SEO strategy I start looking for quick signals that flag who does
not understand SEO, for instance, content buried many levels deep, poorly optimized anchor
text, no signs of an active link building campaign and so forth.
Then I start collecting some information about the selected sites. On the below table we could
find the google page rank, alexa rank, indexed pages, backlinks, etc

Google PR
Alexa
websitegrader
Indexed Pages
Domain Age
BackLinks
External Links
Root domains
PPC

netviagens
6/10
546
90
6,490
1996/2006
1,064
477
58
Yes

abreu
5/10
164,016
93
2,900
1999
2,114
2,052
208

cvc
6/10
12,594
95
3,780
1996
2,315
2,207
338

homeaway
5/10
490,758
94
54,600
2007
7,208
553
64

feriasbrasil
5/10
154
81
17,100
1998

submarinoviagens
6/10
11,721
95
2,440
2006
16,058
798
343
Yes

For these figures Ive used tools like Website Grader, some SEO Firefox add-ons, SEOmoz
linkscape and Advanced Web Ranking.
The reports are available here: http://www.aroma.com.pt/letmego/ - the aroma.com.pt is
safe -my online store.
The three competitors I choose as the best SEO strategy were:
http://netviagens.sapo.pt , http://www.cvc.com.br , http://www.abreu.pt

exit.

The decision was based on the results of the different tools and measured against the SEO
success factors that I previous mention.
Netviagens.sapo.pt

Excelent google and alexa page rank (sapo.pt is the owner since 2006)
Good domain name, brand awareness, usage of social marketing and PPC

www.cvc.com.br

Relevant content and links. Rank first on Brazil for travel.

Industry expertise and promoted on social tools

homeaway.pt

Best competitor for keywords used by LetMeGo (example: vacations rentals)

Recent site but with many indexed pages and backlinks. Good content with a flat site
structure.

My idea was to provide a SWOT analysis for each but Im almost on the 500 limit.