Channel

It is nothing but the five senses through this only we

do. The following are the five senses which we use.

Hearing
Seeing
Touching
Smelling
Tasting

Receiver
The receiver needs to have all the thinks like the

source.

According to Berlo, the reward is

the essential element of effective
communication. People do not
respond unless they expect that
their answers are rewarded.
https://www.youtube.com/watch?v=5jpMBS81X0c

Weakness of Berlos Model

No feedback / dont know about the effect

Does not mention barriers to communication
No room for noise
Complex model
It is a linear model of communication
Needs people to be on same level for communication to
occur but not true in real life
Main drawback of the model is that the model omits the
usage of sixth sense as a channel which is actually a gift to
the human beings (thinking, understanding, analyzing
etc).

Benefits of Berlos model

The message is the main element.
It also allowed for encoding and decoding of

messages.
This one is not designed to be academic or

practical. It is designed to be all-inclusive.