Berlos Model

Berlo (1960) took a different approach to constructing a model. Rather than attempting
to identify elements of interest, and relationships between those elements, he created
what he called a model of the ingredients of communication (pp. 2324). This model
identifies controlling factors for four identified elements of communication: Source,
Message, Channel, and Receiver. This model promises to be helpful in identifying
specific factors to use in experimentation.

Figure Six: Berlos SMCR Model

Some Questions for Students of Multimedia Theory

The smorgasbord of models provide several ways of examining communication. As
multimedia designers, we must consider the function of multimedia as a means of
communication. If we can properly represent the important elements and processes of
multimedia communication, then we will have a foundation for posing questions and
carrying out research.
Here are some questions for students to think about. Your ideas will fuel a discussion in
the near future. (For many of these Berlos model may be a helpful start).
1) What communication channels are open to multimedia developers?
2) What factors are significant in multimedia communication?
3) How much control does the multimedia developer have over the factors?
4) What user characteristics are significant?
5) Where might noise come into play? How can we minimize it?
6) What is the relationship between the content of the message and the channel(s)
of communication?
7) Is there any potential problem with unintentional messages? How should we
deal with them?
In general, start thinking how you would construct a model of communication to serve
a guide for studying issues in multimedia.

What are the weakness of berlo's communication model?

The weaknesses of Berlo's communication model can only be judged in the context of
what the user intends to use it for. Clearly by its language, Berlo's communication
model concerns sending a message from one person to another and is not concerned
with the hardware. Since Berlo's model concerns people a major weakness is that it is
unidirectional and lacks a "feedback" loop. Communication without feedback is like the
sound of one hand clapping. If we believe, as constructivist thinking teaches, that
meaning is a personal construct then during communication we try to establish
meaning for ouselves which does not preclude the eventuality that it may differ from
that held by the person transmitting the message. It also means that communication
must be a two-way affair. Androcles

2.What is the strength of berlo's communication model?

CUKILE
3.What are the things used in communication related to Berlo's model?
I assume you are asking about David Berlo. First some context: When radio came along in
the early 1920s, almost nobody in the academic world studied it, since it was thought to be
just a fad. But as radio grew more popular, scholars gradually became interested in how
mass communication occurs; by the late 1940s, this led to a number of theories that tried
to explain the various types of oral communication-- including that which occurs between
two people (perhaps on the telephone, or perhaps in person), or that which occurs through
an electronic medium like radio or TV.
In 1960, David Berlo took the dominant theory, created in 1949 by Claude Shannon and
Warren Weaver, and expanded upon it, since he believed it was too simplistic. Shannon &
Weaver's model said communication was linear: there was a Sender (S), a receiver (R)
and a channel, a means of transmitting the message (C). The channel did not refer to a TV
channel-- it meant a method or means of sending the message-- like by talking on the
telephone, or sending a letter, or using a radio/TV broadcast. But Berlo said
communication could not be reduced to just S-R-C. One needed to consider the emotions
and attitudes of the people involved in sending and receiving the message, as well as
considering the content of the message-- for example, some messages were nuanced or
complex and thus more difficult for the receiver to understand. Berlo said there were four
steps to communication, which he abbreviated as S (Source), the person who sends the
message, factoring in that person's communication skills, attitudes, knowledge of the
subject, etc; M (Message), which is encoded and sent through C (a channel, a means or
method used to send the message); that leads to R (Receiver), the person who receives
and decodes the message. I enclose a link that thoroughly explains Berlo's theory of
SMCR.

4.What is a model community?

There are online model communities, which are basically sites where those in the industry
(models, agencies, photographers, hair stylists, makeup artists, wardrobe stylists) can
network with each other and find potential people for various modeling jobs. Model
Mayhem and One Model Place are examples of online modeling communities.
Model Community is a community that meets the standard required by the public or district

5. What is a communication model?

One well-known communication model can be described as:
sender - person who sends the message
receiver - person to whom the message is sent
message - the actual content bering transmitted
medium - the medium through which the message travels
feedback - the response from the receiver
noise - background noise which interferes with the communication

6. What is the model of communication?

From American Heritage Dictionary:

Logos: 1. a Cosmic reason, affirmed in ancient Greek phyliosephy as the source of
world order and intelligibility. b. Reason or an expression of reason in words or
things. 2. The self revealing truth and will of God, as set forth in the Gospel of
John, often associated with the second person of the Trinity. [Greek logos, speech,
reason.].
Logic: 1. Valid reasoning, especially as distinguished from invalid or irrational
argumentation. 2. The paradigmatic relationship of element to element to whole.
[Greek logike (tekhne), "(art of) reasoning." from Iogos, speech, reason.]
Definition 2. in both definitions, requires the comprehension of The Book of John.
one can not communicate accurately; without full comprehension of "logike" The art
of reasonong. a. 1st Element:That which is written; The word, or words. b. 2nd
Element: Accurate and precise comprehension of 'a'.c. Whole: Aligne 'b' with what
is already known, and can not be denied. A verification of what the word has
caused in The Cosmos.

7. What are the models of communication?

Action Model, Interaction Model, Transaction Model

8. Limitations of communication models in communication process?

if the person that is speaking can't explain what they want to say.
if the listener doesn't understand what the speaker is saying.
if neither the speaker or listener can't understand one another.

9.What is the disadvantage of transaction model of communication?

1+1=2

10. What are the different communication model?

Shannon and Weaver
Jakobson's model
Nick Boer's model
Lasswell-control analysis
Schramm
Berlo's model
Aristotle
Barnlund
PMI basic communication model
Transmission model
Constructionist model
Interactive model
Transactional model
Constitutive Metamodel
Intermediary model
Riley's model
Westley and Maclean's Conceptual Model
Newcomb's model of communication
George Gerbner's model