DRIVE

PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDIT & MARKS

ASSIGNMENT
SUMMER 2014
MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
1
MB0039 Business Communication
B1622
4 Credits, 60 marks

Questions
Q.No
Marks
Total Marks
1
As a speaker you are addressing a group of people. Explain the elements involved
in this communication.
Key elements of communication
10
10
2

What is the importance of Kinesics and Proxemics in communication? Explain

with examples.
Kinesics with example
5
10
Proxemics with example
5

How does internal business communication affect the organization? Discuss the
role of each stakeholder in this.
Importance of internal business communication 3
10
Stakeholders role
7

Imagine a new product from food industry. Write a persuasive letter to customers,
persuading them to buy your companys product.
Choosing the product and describing in letter
5
10
Persuading the customer to buy it
5

You are going to face a job interview for the post of Manager-operations. Which
aspects you will keep in mind while facing the interview?
Aspects to be kept in mind during job interview 10
10

Write short notes on:

a) SQ3R technique of reading
b) Circulars
a) meaning and benefits of SQ3R
b) Meaning and role of Circulars

5
5

10

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.