A

PROJECT REPORT
ON
MARKET ANALYSIS OF NOKIA MOBILE
IN
ROHTAK

Submitted for the partial fulfillment for module of

Business Research Methodology

Submitted To

Submitted By

Dr.Ashutosh Nigam
Astt. Professor
V.C.E. Rohtak

Manoj
MBA 2.2
Roll No: 23

Department of Management Studies

Vaish College of Engineering, Rohtak

DECLARATION

I, MANOJ Roll NO 23 of class MBA II SEM of VAISH COLLEGE OF ENGINEERING,

ROHTAK here by declare the project entitled MARKET ANALYSIS OF NOKIA
MOBILE IN ROHTAK CITY is an original work and same has not been submitted to
any other institution for awards of any other degree partially or wholly.

Counter Sign

Manoj

CERTIFICATE

It is certified that the project entitled MARKET ANALYSIS OF NOKIA MOBILE IN

ROHTAK CITY submitted to V.E.C (M.D.U), ROHTAK in partial fulfillment of the
requirement for M.B.A (II Semester) course has been carried out under my
supervision.
It is further certified that is a record of bonafide & original work done by for the
award of the said degree.

Dr. ASHUTOSH NIGAM

Assistant Professor
Department Of Management Studies
V.E.C., ROHTAK

ACKNOWLEDGEMENT
Preservation, inspiration and motivation have always played a key role in the success
of any venture. In the present world of cutthroat competition project is likely a bridge
between theoretical and practical working, willingly I have prepared this particular
project.
First of all I would like to thank the supreme power, the almighty God who is
obviously the one who has always directed me to work on the right path of my life.
With his grace this project could become a reality.

I feel highly delight with the way my dissertation report on topic:

MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK CITY

Any accomplishment requires the effort of many people and this work is not different.
Firstly, I would like to extend my sincere thanks to Dr. ASHUTOSH NIGAM (Assistant
Professor, MBA, V.C.E.) for his able guidance, regular counseling, keen interest and
constant encouragement, without this the project would not have a successful end. I
am highly thankful to him for his helpful attitude, regular coaching and inspiration.

I sincerely thank to all the faculty members and the staff associated for their support
given to me time to time. Also, I would like to thank to all my friends and family members for
their support given to me time to time. I dont have words to express my thanks, but still my
heart is full of gratitude for the favors received by me from the every person.

PREFACE

Practical study and analysis plays an important role in the future building of
an individual, one can easily overcome fear from that life in which one has
to join as a member some what later.
Practical study comes all that which remain uncovered in the classroom &
Offers a student to explore an invaluable treasure of experience.
In being able to write my dissertation report Market analysis of nokia
Mobile in rohtak city. By collecting all the required information and data.

I want to thank all the concerned persons for their help and co-operation

CONTENT
1. Introduction
Company profile
2. Significance of study
3. Objective of the study
4. Research Methodology

A.

Research design

B.

Sample design

C.

Collection of data

D.

Data analysis

5. Findings
6. Conclusion
7. Recommendations
8. Limitations
9. Annexure

Questionnaire
Bibliography

INTRODUCTION
Company Profile

The roots of nokia go back to the year 1865 with the establishment of a Forest industry
enterprise in southwestern Finland by mining engineer Fredrik idestam. Elsewhere, the year
1898 witnessed the foundation of finnish rubber works ltd, in 1912 Finnish cable works began
operations. Gradually, the ownership of these two companies and nokia began to shift Into hands
of just a few owners.finally in 1967 the three companies were Merged to form Nokia
Corporation. At the beginning of the 1980s,Nokia strengthened its position in the teleCommunications and consumer electronics market through the acquisitions Of mobira, salora,
televa and luxor of Sweden. In 1987, nokia acquired the Consumer electronics operations and
part of the component business of the German standard elektrik Lorenz,as well as the French
consumer electronics Company oceanic.In 1987,Nokia also purchased the swiss cable machinery
Company maillefer In the late 1980s,nokia became the largest Scandinavian information
company Thorugh the acquisition of Ericssons data systems division. In 1989, nokia Conducted
a significant expansion of its cable industry into continental Euorpe by acquiring the dutch cable
company Since the beginning of the 1990s,Nokia has concentrated on its core business,
Telecommunications,by divesting its information technology and basic Industry operations.

1987-2002
It took a technological breakthrough and a change in the political climate to Create the wire-fire
world are increasingly demanding today.The technology Was the digital standard, GSM which

could carry data in addition to high Quality voice. In 1987 the political goal was set to adopt
GSM throughout on July 1st 1991. Finland met the deadline, thanks to nokia and the operaters.
Politics and technology have continued to shape the industry. The80s and 90s Saw widespread
deregulation, which stimulated competition and customer expectations. Nokia changed too and
in 1992 jorma ollila, then president of Nokia Mobile phones, was appointed to head the entire
nokia group. The corporation Divested the non-core operations and focused on
telecommunications in the Digital age.

2001 and into the future

Nokia is harnessing its experience in mobility and networks to generate vision Of the future.
Meeting rooms, office and homes will be smart enough to there Human visitors and give them
whatever they want by listening to their requests Nokia welcomes change and improvement and
can embrace new ideas at great Speed.such characteristics will never change but, as to the rest,
the story has Only just begun. Nokia will provide a range of competitive specifically target
Handsets, platforms, and connectivity solutions so enterprises can boost Productivity through the
power of mobility. On January 1,2004 nokia restructured into four business Groups-mobile
phones, multimedia, enterprise solution and networks-to betters Focus and capitalize on
opportunities in each of these areas. Throughout all These, the networks business group provides
the infrastructure backbone and Enables end-to-end communications.

Mission connecting people

By connecting people, we help fulfill a fundamental human need for social Connections and
contact. Nokia builds bridges between people.

Industry development and trends

The mobile communications industry continues to undergo as more users in Growth markets gain
access to mobile communications enterprise becomes Increasingly mobile, the importance of
end-to-end solutions increases, and Technology continues to evolve. Another trend is an
increased emphasis of The role of customization in mobile devices. These changes have
demanded Agility and flexibility from industry players to adopt to new market conditions

Converging industries
The mobile communications, information technology, media, and consumer Electronics
industries are converging in some areas into one broader industry. Some of the first examples of
this convergence include camera phones, as well As the use of mobile devices, for email, web
browising and applications, and Music downloading. Multi radio solutions and devices, which
automatically transfer connectivity among cellur networks and complementary access
technology such as wireless LAN and blue tooth, are another example. Although this
convergence presents new challenges, we believe that these trends also expand the potential for
future growth in the mobile communications Industry.

End-to-end solutions
Nokia sees the ability to offer tailored end- to-end solutions as being important to meet the needs
of operartors, and consumers. A solution is considered end-to-end solutions as being important to
meet the needs of operators, enterprises, and consumers. A solution is considered end-to-end

when it provides the hardware and software elements, including infrastruture, applications or
service platforms and mobile devices.

NOKIA LEADERSHIP POINT

NOKIA operate in so many different economic&culture environment around The world dictating
very different types of operation. Although nokia does not sell the same type of model nor does it
have identical store in each country. Customer will recognize common element to the nokia
experience everywhere in the word

These common elements are the nokia leadership point

1. The best product

Nokia Company offers to its customer new &designing model and acceries
Specifically for the needs of the local market.

2. The best service

Wherther in India or outside nokia sales associates offer conistantly first
Class service. They are well trained to ensure a proper fit and nokia
Company pledge customer satisfaction.

3. The best value and quality

Through the efficient sourcing and distribution of nokia product. We can
Control the cost and quality at every step to ensure value to our customer.

4. The best location

Nokia showrooms are modern, attractive and located conveniently to our
Customer nokia company utilize innovative promotions and display our

Products in attractive.

SWOT ANALYSIS

Strengths

1. Superior Quality
2. Innovation
3. Strong distribution
4. Vast experience in domestic and export market
5. Success
6. Excellent research and development center
7. Highly modern production facilities

Weaknesses
1. Fault in distribution channel
2. Poor claim policy

Opportunities
1. To increase share in rural area
2. To lead India as a market.

Threats
1.

Heavy competition

SIGNIFIGANCE OF THE STUDY

This project is particularly about the customer opinion and preference toward mobile of nokia.
As we know many companies like Samsung, Panasonic, and Motorola are its main competitor
and also customer are fully aware about their existence. Our main concern is about the nokia
Mobile Company. In this through competition nokia is also a big compititve Company in mobile
market. Improvement can be done in areas of marketing Customer behaviour.

OBJECTIVE OF THE STUDY

1. To know the factor which affect the customer preference while selecting a Nokia mobile.

2. To know the awarness level of customer regarding various models Of Nokia mobile phone in
rohtak city.

RESEARCH METHODOLOGY

Research methodology has many dimensions, it includes not only The research methods but also
consists the logic behind the Methods used in the context of the study and explains why only A
particular method of technique had been used so that search lend Themselves to proper
evaluation. Thus in a way it is a written gamePlan for concluding research. Therefore in order to
solve our researchProblem it is necessary to design a research methodology for theProblem as
the same may differ from problem to problem.

Research methodology is mainly of two types

1. Exploratory Research
2. Descriptive Research

1). Exploratory research

An explanatory research focuses on the discovery of ideas And is generally based on secondary
data. It is preliminary investigation Which does not have a rigid design. This is because a
researcher engaged In an explanatory study may have to change his focus as result of new Ideas
and relationship among the variables.

2). Descriptive Resarch

Descriptive research studies are those studies, which are concernd With describing characteristics
of a particular individual, or of a group.

The research study carried out is descriptive or diagnostic in nature.

A) Research Design

Research design is the conceptual structure with in which the research is conducted. Its function
is to provide for the collection of relevant evidence with minimum expenditure of effort, time
and money. But how this can be achieved depends on the research purpose. In my study the
research purpose is exploratory research study i.e. to gain familiarity with phenomena or to
achieve new insights in it.
To analyze the buying behaviour is regard of insurance, of the residents of Rohtak sample survey
method has been implement. Though other methods important, this method is given prime
significance in modern research because if its extensive use to study the relationship of different
factors, attitudes and practices of society and to explore the problem that can not be treated by
experimental methods.

B) Sampling plan

The following factors have to be deciding the scope of sampling plan.

1. Sampling unit It defines the target population that will be sampled it answer that is to be
surveyed.

2. Sampling size It indicates the number of people to be surveyed. Through large sample give
more reliable result than small samples but due to constraints of time and money the sample size
was restricted to 100 respondents.

3. Sampling Tectnique This refers to the procdure by which the respondents should be chosen.
In order to obtain a representative sample of the population was drawn. Probability sampling can
be of the following types: -

a. Simple random sample

b. Stratified random sample
c. Cluster sample.
For the present study the techniques of convenience sampling (Non probability sampling) is used
a due consideration should be given to the data collection so that the conclusion comes out to be
accurate.

C) Data Collection
The data can be collected from primary and secondary sources. The basics premises of my study
are primary data but at the same time it is supplemented with the secondary data. Random
sample that was rapresentative of the target market was chosen, the respondents were contacted
personally and the research instrument use of collecting data was the questionnaire. To get
insight in to the research problem interview regarding their buying practices too was made. This
was done to cross check the authenticity of the information provided.

Data analysis

Customers preference when buying Nokia mobile

Table-1

Standards

%age

Quality

30

Price

20

Brand name

24

Design

26

Graph-1

Minimum 20% customer prefer price when they buy a nokia mobile phone 24% give preference
to brand and 30% give preference to quality.

What are the specific characteristics, which you prefer for the purchase of the nokia mobile: -

Table-2

Characteristics
Sound

%age
5

Reliability

10

Brand name

25

Price

25

Battery power

15

Design

20

Graph-2

Maximum 25% of the customer prefers brand & price to purchase a Nokia Mobile and 20%
prefer to the design.

Satisfaction level about discount /schemes given by Nokia

Table-3

Satisfaction level

%age

Yes

55

No

45

Graph-3

Maximum 55% are satisfied with the present discount provided by nokia company & 45% are
not satisfied.

Who influenced you for the purchase of a Nokia mobile

Table-4

Influencers

%age

Friends

50

Parents

15

Dealer

15

Advertisement

15

Other

Graph-4

60

40
%age
20

friends

parnts

dealer

adver

other

Maximum 50% customer are influence by there friends and rest are influence by other like dealer
and advertisement.

Satisfaction level with the Nokia mobile present models.

Table-5

Satisfaction level

%age

Yes

80

No

20

Graph-5

Maximum 80% are satisfied with the present Nokia mobile model & 20% are not satisfied.

Which Brand would you prefer in purchase of a new mobile:-

Table-6
Brands

%age

Nokia

70

Sony

Samsung

10

L.G

Motorola

10

Graph-6

Maximum 70% customer want to buy Nokia mobile and 10% want to buy Samsung & Motorola
each.

FINDING

1. Advertising expenses of Nokia Company is higher than its competitor.

2. Company is price conscious.

3. Company is highly quality conscious

4. Nokia mobile company is on its boom.

5. Some other brands like spice, Motorola, L.G., Samsung are increasing rapidly.

6. Company is trying to capture the whole rohtak market.

CONCLUSION

Market of mobile companies is increasing very rapidly. Specifically market of nokia mobiles is

increasing very rapidly rate. Today nokia is the leader of the market of mobile company in

rohtak city. As per my survey the awarness level of people regarding Nokia mobile is very

high. More than 80% people have knowledge about the nokia company. People are fully

satisfied with nokia mobile. But still there is a need of improvement in some factor like design

and advertising. There is also need to improve the feature of nokia mobile like ring, wallpaper
etc.

RECOMMENDATIONS

1. The company can try to attract non user (maximum 20%) to the product
By demonstrating benefits in comparison to other brand

2. The Company can try to get customer to use the mobile more frequently.

3. The company can try new product uses and convenience people to use the product
accordingly.

4. The company can make improvement by adding new feature

and time to time innovations

LIMITATIONS

Though the survey was conducted in a manner as best as possible but till it suffers from various
limitation.

1. The time of research was short due to which fact has been left untouched.

2. Sample for study is of only 100 consumers. This can also act as a constraint in study.

3. The area undertaken in research in rohtak city. But to do a complete research a wide area is
required. So the area is also a constraint of study

4. While collecting data some of consumers are not willing to fill the questionnaire.

BIBLIOGRAPHY

BOOKS

1. Kothri, C.R., Research Methodology, New Delhi, New age international

Pvt Limited, 2008

2. Kotler Philip, marketing management, New Delhi, Millennium edition, 2000

Website

1. www.nokia.com

QUESTIONNAIRE

1. NAME:
2. SEX:
MALE

FE

FEMALE

3. Age group: 20 yrs to 30 yrs

30yrs and above
4. Occuption:
Businessman

Dealer

Professional

other

5. Monthly income:
< Rs. 5000

Rs.5000 to 10000

Rs.10000 to 20000

>Rs.20000

6. Do you own mobile phone: YES

NO

7. Who influenced you for the purchase of nokia mobile: Friends

parents

Advertisement

Dealer

Other

8. What are the specific characteristics, which you prefer for the purchase of a nokia mobile: Sound system
Price
Reliability

Brand name
Battery power
Design

9. Do you want to replace your pre owned mobile phone?

Yes

No

If yes:
Reason of replacement:
-------------------------------------------------------------------------------

10. Which brand would you prefer in purchase of new mobile phone?

Nokia

L.G.

Samsung

Spice

Motorola

Panasonic

11. Are you satisfied with the present nokia mobile models?
Yes --------------NO -------------12. Are you satisfied with the discount/schemes given by Nokia Company?
Yes --------------NO -------------13. Give suggestion to improve the product?
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