Age

Less than 13
13-18
19-25
26-35
36-50

Over 50
Prefer not to say

Gender

Male
Female

What time of day do you watch TV?

Morning
Midday
Afternoon
Evening

On an average day, how many hours of TV

do you watch?

1/2-2 hours
3-4 hours

5-6 hours
7-8 hours
9+ hours

Which devices do you use?

Television
Laptop
Tablet Device
Mobile Phone

Favourite three channels?

ITV
ITV2
Comedy Central
Sky Sport 1
Sky Sport 2
Sky Sport News

E4
MTV
Channel 4

How many soap operas do you watch?

None
1
2
3
4
5+

Who do you watch TV with?

Family
Friends
Roomamates

What is your least favourite soap opera

and why?

Emmerdale
Eastenders

Hollyoaks
All of them
Made in Chelsea

What is your favourite soap?

Coronation St.
Hollyoaks
Made in Chelsea
None

Why do you watch soaps?

Escapism
Relatability
Catharsis
Humor

General
Entertainment

Which Storylines appeal the most?

Romance
Affairs
Murder
Domestic

Other

What would you like to see more of in

soaps?
Realistic Storylines
More Deaths
More Drama
Natural Disasters
Car Chases

Arguments
Suspense
Nothing