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Color in Advertisement Used to Entice Consumers

Two of the worlds most popular logos.

Yellow
Excitement and Joy

Red attention grabber.


Invokes the feeling of
hunger

Red easily grabs attention


and invokes the feeling of
energy and can make the
heart race.

Researchers discovered that customers tend to make a judgment on a product


within 90 seconds of seeing it

and about 90% of how people judge products is based on its color.

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