Come to a place where the

NATURAL BEAUTY
simply engulfs you

Gio vin hng

g dn:
L HONG V
Tel.
T l 0166 566 2288 091 810 2288
Email: vule@sti.com.vn
@
- hoangvu@viettel.vn
g @

hoangvu@orient-explorer.com
Deputy Investment Project Director of
SacomInvest (a member of Sacombank Group)
Vice
Vi Chairman
Ch i
TTP Bnh
B h Thun
Th Co.,
C Ltd
Ltd.
(Hana Beach Resort & Spa)
Director of Orient Explorer (S) Pte. Ltd.
Visiting Lecturer: H Cng Nghip Tp.
Tp HCM &
H Vn Hin

Gio vin hng

g dn:
EDUCATION BACKGROUND:
BA off TOURISM ECONOMICS HCMC
UNIVERSITY OF ECONOMICS
MBA & EMFB UNIVERSITY OF APPLIED
SCIENCES NORTHWESTERN SWITZERLAND
HOTEL MANAGEMENT CORNELL
UNIVERSITY USA
UNIVERSITY,
LEADERSHIP SKILLS, MANAGEMENT
DEVELOPMENT PROGRAM, SALES SKILLS
BY MARRIOTT & HYATT INTL LOCALLY &
INTERNATIONALLY

Gio vin hng

g dn:
WORKING EXPERIENCE:
Internship
I t
hi apprentice
ti att Saigon
S i
Fl ti Hotel
Floating
H t l
(Southern Pacific Hotel Corp. Australia)
Supervisory Trainee, F&B Coordinator, Assistant
Catering
g Manager,
g , Catering
g Manager,
g , F&B Service
Manager, Assistant F&B Director, Banquet &
Convention Manager
Manager, Director of Event
Management, Director of Catering, Director Sales
(New World Hotel Saigon Marriott International
Inc.)
Associate
A
i t Director
Di t off S
Sales
l (P
(Park
kH
Hyatt
tt Saigon)
S i
)

Gio vin hng

g dn:
WORKING EXPERIENCE:
Deputy
D
t General
G
lM
Manager Kumho
K h Asiana
A i
Plaza Saigon Co., Ltd. (Asiana Plaza,
InterContinental Asiana Hotel, InterContinental
Asiana Residence)
Deputy General Manager Kumho Industrial
Rep Office (Kumho Engineering & Construction)
Rep.
F&B Coordinator New World Kowloon & New
Habourview Hong Kong
Director of Event Manager KauaI Marriott
Resort, Hawaii, USA

MC
C TIU
U MN
HC:
C
Gii thiu tng qut v cc loi hnh c s lu
tr trong c Resort, nhng c im
c bn
ca loi hnh lu trny
Nghin cu nhng yu t tc ng n tin
trnh hoch
nh
v p
pht trin mt
khu du lch

Gii thiu qui trnh hoch nh v pht trin mt

khu du lch
Hoch nh cc loi dch v c bn ca mt
khu du lch
Hoch nh v thit k mt s khu lin hp th
thao v vui chi gii tr c bn trong khu du lch

NI
DUNG MN HC:
30 tit
KHI NIM V RESORT
HOCH NH & XY DNG RESORT
TIN TRNH HOCH NH V PHT TRIN
HOCH NH CC DCH V
HOCH NH CC KHU LIN HP TH THAO
QUN L FRONT OF THE HOUSE
HEART OF THE HOUSE
MARKETING RESORT

Ti liu tham kho:

Gio trnh Qun tr khu du lch do khoa
Thng mi Du lch, trng i hc Cng
nghip TP HCM
C bin son.
Chuck Y. Gee Resort Development and
Management, Second edition, The
Educational Institute of The American Hotel
& Motel Association
The Business of Resort Management,
Peter Murphy,
p y,

CHNG I:
NHNG KHI NIM C BN V
RESORT

NI
DUNG CHNG I
CC
LOI HNH

LU TR

C IM QUN L KHCH SN
C IM QUN L RESORT
CHU K SNG CA RESORT
VIN CNH TNG LAI

NI
DUNG CHNG I
CC
LOI HNH

LU TR

CHNG I: CC LOI HNH LU TR

KHI NIM V KHCH SN
o Khch sn (hotel) c ngun gc t ting Php
dng ch nhng ngi nh sang trng ca cc
l h cha
lnh
h thi trung
t
c

o Hotel c hiu theo ngha hin i Php bt

u t cui th k XVII v ph bin rng ri ra cc
nc t cui th k XIX. C s p
phn bit
khch
sn v nh tr thi k by gi l s hin din ca
cc phng ng ring bit vi y tin nghi
bn trong hn
o Khch sn pht trin c v s lng ln cht
lng t gia th k XIX n u th k XX

CHNG I: CC LOI HNH LU TR

KHI NIM V KHCH SN
o Cc nc c nh ngha v khch sn khc nhau
Theo tng cc du lch: Khch sn l cng trnh
kin
trc c xy dng c lp, c quy m t
10 phng ng tr ln, m bo cht lng v
c s vt cht,
trang thit
b, dch v cn
thit

phc
p
v
khch du lch

B nh ngha khch sn phi c t nht t 10-15

phng ng cng vi cc tin nghi ti thiu nh
phng v sinh, in thoi
Nam
N
T c
T
nh
h ngha
h khch
kh h sn l to
t nh
h c

lp c t nht 15 phng ng cho thu

CHNG I: CC LOI HNH LU TR

KHI NIM V KHCH SN
o Cc nc c nh ngha v khch sn khc nhau
Php nh ngha khch sn l mt c s lu tr
c xp hng, c cc bung v cn h vi cc
trang
g thit b tin
nghi
g nhm tho mn nhu cu
ngh ngi ca khch trong mt khong thi gian
di (c th l hng tun hoc hng thng nhng
khng ly lm ni thng xuyn), c th
c nh hng.
hng Khch sn c th hot ng
quanh nm hoc theo ma

CHNG I: CC LOI HNH LU TR

KHI NIM V KHCH SN
o Cc nc c nh ngha v khch sn khc nhau
Mt nhm nghin cu M nh ngha: khch sn
l ni m bt k ai cng c th tr tin thu
phng ng qua m . Mi phng ng cho
th bn
thu
b trong
t
phi
hi c
t nht
ht 2 phng
h
nh
h
(ng+tm). Mi phng phi c ging, in thoi
v
TV.
TV Ngoi
N i dch
d h v phng
h ng,
c
th c
thm
th
nhng dch v khc nh vn chuyn, nh hng,
quy
bar,
b
b i
business
center, v
mt
s
dch
d h v vuii
chi gii tr. Khch sn c th c xy dng
cc trung tm thng mi, khu du lch ngh
dng hoc gn sn bay

CHNG I: CC LOI HNH LU TR

KHI NIM V KINH DOANH KHCH SN
Ki
Kinh
h doanh
d
h khch
kh h sn ch
h yu
l hot
h t ng
kinh
ki h
doanh lu tr nhm bo m c ch qua m
cho khch c tr
tin
(ngha hp)
Khi kinh t ngy
g y cng
g p
pht trin,, nhiu nhu cu
khc i km vi nhu cu ngh ngi pht sinh, khi
nim kinh doanh khch sn t c hiu rng
hn l hot ng kinh doanh trn c s cung cp
cc dch v lu tr,
tr n ung v cc dch v b
sung cho khch nhm p ng nhu cu n ngh
v gii tr ca h ti cc im du lch nhm mc
ch c li

CHNG I: CC LOI HNH LU TR

KHI NIM V KINH DOANH KHCH SN
Ki
Kinh
h doanh
d
h lu
l
t l kinh
tr
ki h doanh
d
h dch
d h v lu
l
t&
tr
dch v b sung
Cc dch v ny khng tn ti di dng vt cht,
trong
g q
qu trnh sn xut & bn cc dch
v
c
s kinh doanh khng to ra sn phm mi & gi
tr mi m ch l vic s dng c s vt cht, cc
tin nghi & s phc v chuyn t dng vt
cht sang tin t di hnh thc khu
khu hao
hao
Kinh doanh lu tr khng phi l lnh vc sn
xut
t vt
t cht
ht m
l kinh
ki h doanh
d
h dch
d h v

CHNG I: CC LOI HNH LU TR

KHCH CA KHCH SN
o Kh
Khch
h ca
khch
kh h sn l tt c
nhng
h
aii c
nhu
h
cu tiu dng cc sn phm v dch v ca khch
sn. H c th
l:
Khch du lch t nc khc n
Khch du lch t a phng khc n
Khch ti a phng ch ca khch sn
o Kh
Khch
h ca
khch
kh h sn l ngi
i tiu
ti d
dng sn

phm ca khch sn khng phn bit mc ch,

thi gian v khng gian tiu dng

CHNG I: CC LOI HNH LU TR

KHCH CA KHCH SN
o Phn loi khch theo a l: khch a phng,
khch a
p
phng
g khc v khch q
quc t
o Phn loi theo mc ch chuyn i: khch cng
v/thng mi,
mi khch di du lch thun tu/thm
thn, khch on
o Phn loi khch theo cch tiu dng: khch ca

cc cng ty l hnh, khch ca cc cng ty

thng mi, khch t trc tip

CHNG I: CC LOI HNH LU TR

SN PHM CA KHCH SN
Sn phm
S
h ca
khch
kh h sn l tt c
nhng
h dch
d h v
v hng ho m khch sn cung cp nhm p
ng nhu cu
ca
khch hng k
t khi h lin h
vi khch sn ln u ng k phng cho ti
khi tiu dng xong v ri khi khch sn. C 2
nhm sn p
phm chnh:
Sn phm hu hnh
Sn phm
v hnh: dch v chnh (lu tr & n
ung) v cc dch v b sung

CHNG I: CC LOI HNH LU TR

C IM SN PHM CA KHCH SN
oM
Mang tnh
t h v
hnh
h h (tr
(t mt
t vi
i trng
t hp)
h )
o Khng th lu kho hay ct gi
o Qu trnh sn xut v tiu dng xy ra gn nh
ng thi
o Mang tnh cao cp
o Mang tnh tng
hp cao
o S
Sn p
phm
cch c thc
c hin
khi c s tham
a g
gia
a
trc tip ca khch hng
o Sn phm ch c thc hin trong mt c s vt
cht nht nh

CHNG I: CC LOI HNH LU TR

C IM KINH DOANH KHCH SN
Kinh doanh khch sn ph thuc vo ti nguyn
du lch ti cc im du lch
o Ti nguyn du lch l yu t thc y mang khch
n
o Ti nguyn du lch mi ni c quy m khc
nhau nn c nh hng n quy m khch sn
o Gi tr ti nguyn du lch quyt nh th hng
khch sn
o Khch hng mc tiu ca ti nguyn du lch s
quyt nh cc dch v cung cp ca khch sn

CHNG I: CC LOI HNH LU TR

C IM KINH DOANH KHCH SN
Kinh
Ki h doanh
d
h khch
kh h sn i hi vn
u
t
t ln
l
o Do i hi
ca
c s
vt cht
phi
tng xng
vi tm c ca khch sn
o Chi ph ban u cho c s h tng, cc trang
thit b, chi ph xy dng v vn lu ng m
ca khch sn kh ln

CHNG I: CC LOI HNH LU TR

C IM KINH DOANH KHCH SN
Kinh doanh khch sn i hi lc lng lao ng
ln
o Kinh doanh khch sn bn cht chnh l kinh
doanh dch v, m dch v y l hiu khch
(hospitality) nn cn rt nhiu nhn vin so vi
cc ngnh cng nghip khc
o S dng nhiu lao ng thi v
o Chi ph lao ng chim
t trng ln

CHNG I: CC LOI HNH LU TR

C IM KINH DOANH KHCH SN
Kinh
Ki h doanh
d
h khch
kh h sn mang tnh
t h quy lut
l t
o Chu
tc ng
g bi thi v

o Chu tc ng bi cc quy lut kinh t x hi

o Chu
Ch tc
t ng
bi cc
quy lut
l t t
t nhin
hi
o Chu tc ng b tm l ca con ngi
o

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
1 COMMERCIAL / TRANSIENT HOTEL
1.
- Hin ti hu ht cc khch sn u c phn loi
l Commercial hotel hay Transient hotel
- Cc Commercial hotel thng t ti cc trung tm
th hay thnh ph,
ph i khi cng c th tm thy gn
cc sn bay, xa l. Mc ch s dng s khai l tr s
tm thi cho Khch du lch v mc ch thng mi,
mi
cc dch v v tin nghi b hn ch. Tuy nhin, ngy
nay mc ch du lch m rng hn,
hn cc Commercial
hotel bt u b sung thm cc c s v dch v ti
ch cho du khch,
khch nhng dch v ny c th tm thy
trong cc Resort

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
- Trc y, khch i du lch ch yu bi cc mc
ch thng mi, cng v, hc tp, tn gio Tuy
nhin, theo s pht trin ca x hi th du lch dn
dn
m rng cho mi tng
lp t trc th
k XX
- Du lch gii tr ph thuc nhiu vo tnh trng kinh
t, thu nhp ca tng c nhn hay gia nh, vn ho
phong tc tp qun,
qun mc an ton c nhn,
nhn thi
gian rnh ri, s hp dn ca cc c s n khch,
vn chuyn hiu qu v tin nghi (sn bay,
bay hi
cng)

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
- Ngy nay du lch v mc ch vui chi gii tr hoc ngh
dng tng nhanh: do nhu cu gii tr,
tr do p lc cng
vic, hi phc v tng sc kho, trnh khi mi trng
gia nh v cng
g
g vic
hng
g ngy.
g y Hn na,, n cn l cch
c thm kinh nghim v hc hi c nhiu iu mi
c ch cho hot ng kinh doanh hay trong i sng x
hi
- Lch s ca Resort c gn lin vi du lch v mc ch
vui chi gii
tr hoc ngh dng. Thc vy, mc ch duy
nht ca Resort, theo quan im c in, l cung cp cho
d khch
du
kh h mt
t nii trnh
t h xa th gii
ii cng
vic
i v
lo
l u

nhm hi phc sc kho

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
- Khch du lch c th c nhiu l do n Resort.
Nh
Nhng
mt
t trong
t
nhng
h l do
d chnh
h h l h
h mun
thc
th
hin chuyn ngh mt nhm vt b nhng lo u,
phin
hi mun
t cng
vic
i ca
h
h hay
h mun
th
th hng
h
v thay i cng lm vic. V tr Resort rt quan
t
trng,
th
thng
th
thng
cch
h xa, gn
bi bin,
bi h,
h nii
hoang vng, o nhit i, v cc ni khc. Nhn
chung,
h
cc
nii ny
c
th rt
t rng,

cung cp
cc
c
s vui chi gii tr ngoi tri nh bi thuyn, tennis,
golf
lf

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
- Mc d th trng
g du lch ngh
g mt xut hin rt
lu v vn cn tn ti n ngy nay tuy nhin
mc
tiu chnh ca a s cc Resort hin
nayy ch
yu thu ht khch MICE nhm ng vng trong
mi trng kinh doanh du lch ngy cng cnh
tranh rt gay gt. Cc Resort rng hn vi nhiu
trang thit b cho hi hp.
hp c bit l c gng thu
ht khch thng mi bi s kt hp nhng tin
nghi cho mc ch cng v v du lch

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
Cc loi
hnh resort:

- Year-round resorts
- Winter resorts
- Urban resort
- Recreational resorts
- Diving
g resorts
- Skiing resorts
- Casino Resorts

- Summer resorts
- Health & spa resorts
- Beach resorts
- Time-share resorts
- Fishing
g resorts
- MGA Resorts

MGA (Michael Graves &

Associates) develops a 432Billi USD W
Billion
World
ld Sentosa
S t
Resort in Singapore

WORLD SENTOSA RESORT PERSPECTIVE

Eco Factor: Sustainable development

p
harnesses
renewable energy

To be developed on a 121-acre site, the project

aims
i
tto attract
tt t both
b th gamblers
bl
and
d ffamilies
ili

State-of-the-art Casino

The sustainable development will include several

energy-saving
energy
saving systems
systems, and renewable energy
will be generated by a solar panel array.
Rainwater will be harvested and reused

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
Trong khi khch lu tr cc khch sn
thng mi th t khi gp ngi qun l, ngoi
tr khi h c yu cu c bit hay c nhng
phn nn g. Tri li, khch lu tr ti cc
R
Resort
t mong i
i c

ti i nh
tip
h l Thnh
Th h
vin trong gia nh, nhn vin phc v v cc
nh qun l phi dnh tt c s quan tm v
to thun li cho khch bt c lc no trong
ngy

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
Thi gian lu tr bnh qun ti Resort thng
thng di hn so vi khch sn thng mi,
iu ny to ra nhiu nhu cu.
cu Bao gm t
cch thit k phng , phi rng lu tr
nhiu
hi dng
d c
nhn
h cho
h khch.
kh h Bn
B cnh
h
phi c cc c s vui chi gii tr, cc ca
hng, trung tm th thao v cc tin nghi c
bit
khc nhm mc
ch lm hi lng
g khch

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
2 RESORT
2.
Do nhng thay i v nhn khu hc - s tng
trng thu nhp c bit i
vi nhng gia nh
khng c con, lp gia nh mun v cc gia nh
c qui m nh, m nhiu Resort ngy nay d tc
ng
g v thm nhp
p vo nhng
g th trng
g rng
g ln
ny, xu hng ny hy vng s tip tc tng
trng. Tc tng trng du lch v s pht trin
ca cc ngnh k thut phc v cho du lch, lm
cho nhng khu vc xa xi ho lnh trn th gii
cng b tc ng

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
3 CONVENTION HOTEL
3.
Th trng khch hi hp khng phi l mi. Tuy
nhin n nhn c s quan tm nhiu
hn t
ngnh cng nghip lu tr gia thp nin 60. Ngy
nay, hu
ht
cc thnh ph
v khu vui chi gii
tr
xc nh v ang hoch nh xy dng cc trung
tm hi ngh nhm
thu ht th trng ny. C
hai loi
Commercial Hotel v Resort trong nhng nm gn
y xm nhp vo th trng khch hi ngh nhm

m rng phm vi hot ng, lm cho vic phn bit

gia cc loi khch sn tr
nn kh khn hn

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
3 CONVENTION HOTEL
3.
Convention Hotel c kch c khong 350 n
hn 2.000 phng v cc khch sn ny
thng bao gm cc trang thit b v cc khu
vc cng cng, cc k thut thng tin lin lc,
thit b nghe nhn v kh nng phc v dch v
F&B vi quy m ln p ng yu cu nhiu &
phc
h tp
t hn.
h
Cht lng
l
d h v i hi phi
dch
hi
chun xc v cht lng khng ngng nng
cao

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
3 CONVENTION HOTEL
3.
Cc Convention Hotel ch trng cung cp cc
khong khng gian cho phng hp v khu vc
cng cng m trch vic check-in v hnh l
ca cc on khch,
khch cc li i li ca khch thng
thng tch bit nhau. Cc tng hi tho thng

c
xy
dng
d
c
th chia
hi thnh
th h tng
t phng
h
nh bng cch s dng cc vch cch m, ty
thuc vo k
hoch hi hp ca khch. S linh
ng trong thit k l cha kho ti a ho cc
trang thit b ca Convention Hotel

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
4 MOTEL HOTEL
4.
Ti cc nc pht trin, s pht trin ca motel gn
lin
vi s pht trin
ca h thng

xa l. Loi hnh
ny phc v nh l trm dng ngh qua m r tin
dc theo xa l cho cc gia nh thng i du lch gii

tr. Gii on pht trin loi hnh ny dc theo cc

con ng vo cui
thp nin 50 v tip
tc pht
trin mnh vo thp nin 60 v t n mc bo ho
vo thp nin 70. Trong sut
thi gian ny vic cnh
tranh tng dn, cc trang thit b dch v v vt dng
cung cp
ging
nh khch sn hon ho

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
4 MOTEL HOTEL
4.
Sau khi loi hnh khch sn ny xut hin & pht
trin,
th chng li ri vo tnh trng suy thoi do s
xung cp ca h thng ng x, khng hong cng
vo gia thp nin 70, v s pht trin
mnh m ca

du lch bng hng khng. Vi s n nh ca gi xng

du
v nhiu
ngi thch s
dng t/m t, cng
vi vic i mi thit k v dch v, chui motel c
qun
l tt
hn, cc motel vn
tn
ti l mt hnh thc
lu tr trong thi quen du lch ca khch du lch bng
phng tin c nhn ti cc nc pht trin

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
Trong thp nin 60, Condo nh l khch sn
bt u xut hin trong nn cng nghip lu
tr ca M nhng Resort nh Hawaii, the
Pacific North West, Rockies, Arizona v
Florida T khi khi nim Condo Hotel ra
Florida.
i, c trong Resort hay ngoi Resort, cc
cng

t qun
ty
l khch
kh h sn bt u
tham
th
gia
i
vo hot ng trong lnh vc Condo Hotel

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
Mc ch c bn ca Condo Hotel quan im
ca ngi s dng, l cung cp mt nh
ngh ni du lch (second home). Trong mi
trng u t, vic mua cc Condo cho thy
c c hi u t c th mang li li nhun.
nhun
Theo quan im ca nh xy dng, khi nim
C d cung cp
Condo
mt
t phng
h
cch
h u
t
t vo

d n Resort

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
C bn Condo Hotel hot ng nh bn cc phng
t
trong
c
s
cho
h cc
c
nhn
h s
hu
h khc
kh nhau.
h
Nhng ngi ng gp mt phn vn di mt tha
c
v
qun
l cho
h khch
kh h thu
th li
l i v
chia
hi phn
h li
l i
nhun da theo mt t l nht nh. Cc c nhn ny
c
quyn
s
dng
d
cc
phng
h ny
nh
h l nii ngh
h ngii
trong mt khong thi gian no trong nm. C
nhiu
hi hnh
h h thc
th phn
h chia
hi li
l i tc
t v
cc
c
quyn,

cc iu ny th hin trong tho thun cho thu v

h ng
hp
qun
l

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
Hu ht cc Condo u c thit b bp ring
bit bi chng
bit,
h

c
thit k nh
h nii c tr.
t
Cc trang thit b & vt dng c trang b t
thp ti cao tu thuc vo ng cp ca mi
ni & hp ng cho thu. Mt s Condo Hotel,
thng loi nm trong cc khu lin hp Resort,
cung cp nhng tin nghi nh nh hng c
sn, sn golf, tin ch th thao, ca hng th
cng
m
ngh,
h ca
hng
h bch
b h ho
h

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
Trc tin cc Condo c xy dng nhm h
tr cho vic u t vo ni c tr r tin
Resort, khi nim u t Condo cng c s
dng gn y trong vic xy dng khch sn
cc thnh ph nh New York,
York Chicago,
Chicago v Los
Angelos. Cc khch sn Condo ny phc v
nh
h l vn
phng
h tm
t
thi cho
h mt
t cng
ty
t hay
h
cc phng suite. Cc phng ny cng t di
mt thon thun qun l v thu mn

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
5 CONDOMINIUM HOTEL
5.
Nhng
khi
nim
share-ownership,
timesharing, hoc s hu nhng phn nh,
c pht trin hn 3 thp k qua. Cc loi
hnh timesharing c th hot ng di hnh
thc khch sn Condo,
Condo hay cao hn di hnh
thc mt khch sn. C hai loi hnh ny hot

ng
t
trong
cng

mt
t Resort.
R
t Hnh
H h thc
th
timesharing c ni nhiu hn trong cc
phn sau

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
6 RESIDENTIAL HOTEL
6.
- Residential Hotel cung cp ni lu tr lu di cho c
nhn thnh th v ngoi . Xut
hin u
tin M,
nhng c dn y mun s dng cc dch v khch
sn mt cch tin li hng

ngy. N ph
bin
trong
sut giai on bng n ngnh khch sn trong thp
nin 20 v cng trong nhng nm tr tr nht
ca
thp
nin 30 khi m cng sut khch sn gim st mnh
m. Vo lc nhiu
khch sn ni
ting

quyt
nh
cung cp mt vi phng cho vic lu tr theo dng di
ngy nhm
nng cng sut
phng

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
6 RESIDENTIAL HOTEL
6.
- T thp nin 50 Residential Hotel ri vo thi k
suy vong v
c

th th bi cc
thay
Condominium
C d i i
v
cc

c s lu tr hon ho. Ngy nay, Residential Hotel vn

chim
hi mt
t th phn
h nh.
h Residential
R id ti l Hotel
H t l vn
cn
tn
t
ti v c vn dng cho b phn dn c v hu ni
m tt c cc dch v v tin nghi ca khch sn,
sn cng
vi cc trang thit b chm sc sc kho c th cung
cp ko di tui th cho h,
h nhng ngi m khng
quan tm n cc vn kh khn v gnh nng v nh
ca

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
7 CASINO HOTEL
7.
- Mt cch c bn, cc Casino hotel l mt khch sn
h
hot

ng
trong Casino
C i
l trung tm
sinh
i h li
l i chnh.
h h
Nhng Casino hotel vn c xy dng khng th thiu
cc
dch
d h v v
thit b thng
th thng
th nht
ht ca
khch
kh h sn
n cc chc nng ca Casino
- Cc khch sn Casino hay Resort ph bin rng ri
trong nhng nm gn y. Trn th gii c hng triu
ngi tham gia cc hot ng nh bc.
bc Ngy nay,
nay
khong 81 quc gia c nhng c s ch bc hu ht
hay mt vi ni trn lnh th ca h mc d lut chi phi
vic nh bc khc nhau mi quc gia

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
7 CASINO HOTEL
7.
- Hu ht cc khch sn Casino u cung cp phng
lu tr sang trng, mt lot nh hng khc nhau, cc
quy ru, cocktail, phng n ti, thit b hi hp, khu
vc giao tip,
vui chi gii
tr, v cc trang thit
b th

thao nhm h tr Casino v thu ht khch. Nhiu khu

vc chung c thit
lp nhm
tng hot ng n
ung, thng thc, v d nhin l nh bc. mt vi
quc
gia, dn chng b cm
s
dng cc trang thit
b
nh bc, h ch quan tm n du khch v hot ng
ny c xem l phng tin
thu ngoi t

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
8 ALL SUITE HOTEL
8.
- Khi nim v Allsuite Hotel bt u xut hin vo
sau thp nin 60 v trong nhng nm gn
y to
nn ch ng trn th trng. N c phn bit vi
cc loi khch sn khc, theo cc khu vc cng
cng b hn ch ti a, trong khi th phng khch
c m
rng hn v c ni dnh tip
khch v n
ung ring bit so vi phng ng. C quan cnh nh
nh, nhiu
thit
b ng

b vi cc phng hng ra
vn. Khch sn c cu trc thp v mi cn phng
u
quay ra vn bao quanh.

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
8 ALL SUITE HOTEL
8.
- Thit b phng khch (bao gm lun c thit b
bp) th rt nhiu v mt vi dch v h tr, v
d im tm (continental), cocktail v bo ch,
c cung cp cho khch. Trong khi All-suite
Hotel nhn chung c gi cao hn so vi mt s
khch sn, n phi cung cp gi tr tht s cho
kh h lu
khch
l
t di hn,
tr
h
kh h thng
khch
th
mii v

nhiu gia nh i du lch v gip h cm nhn

khch sn loi ny c nhiu chc nng hn

CHNG I: CC LOI HNH LU TR

CC LOI HNH LU TR
8 ALL SUITE HOTEL
8.
- All Suite Hotel thu ht cc nh u t xy dng bi
mt vi l do sau: v tr t quan trng hn so vi khch
sn thng mi hay khch sn Convention, c cm
nhn l ni cung cp
nhiu
gi tr hn. Cc Suite
Hotel thng c t c s dch v hn so vi
Convention Hotel. Chi ph lao ng c th
thp
hn
bi v khch thng yu cu t hn dch v. Trong
trng hp cn
thit
c th
chuyn
thnh mt loi
hnh khu lin hp vn phng hay Condo nu nh hot
ng ca
n khng cn ph hp vi khuynh hng
pht trin

CHNG I: CC LOI HNH LU TR

PHN LOI CC CO S LU TR
- Mt trong
t
nhiu
hi phng
h
php
h chung
h
nht
ht phn
h
loi khch sn l da vo gi phng, l loi va
h hng
hay
h
sang. Cc
C khch
kh h sn ni
i ting
ti l khch
kh h sn
hng sang v t tin, nhng cc nh pht trin hin

ang
bt u
xy
dng
d
cc
c s
loi
l i gi
i va
phi.
hi
- Phng
Ph
php
h khc
kh cng

ph
h bin
bi phn
h loi
l i
khch sn l da vo v tr khch sn cho thy s
phn chia c s lu
l
tr theo 05 loi a im:
im Trung
Tr ng
tm thnh ph, ng cao tc, vng ngoi , sn bay,
v khu Resort.
Resort

NI
DUNG CHNG I

C IM QUN L KHCH SN

CHNG I: C IM QUN L
KHCH SN
Th nht : Sn phm chnh ca khch sn l
cung cp
dch
d h v phng
h
ti nghi,
tin
hi sch
h s
v

cc ba n ngon. Cc kha cnh khc nh cht

lng phng,
n thc ung,

dch v, vt
g, g
gi,, v tr , ty
y thuc
vo s
xc nh

dng,
v gii thch ring bit.

CHNG I: C IM QUN L
KHCH SN
Th hai : Tt
c khch sn u
quan tm n

g
lao ng.
g Mt
vi khch sn
c

cng
qun l vi hiu qu v t nng sut cao hn
trong khi ch c vi nhn vin so vi cc khch
sn khc. Tri ngc vi cc ngnh cng
nghip sn xut v cng nghip k thut cao,
cao
cc khch sn i hi mt s lng lao ng
ln trn mi
sn phm
to ra, chng ta c th

c lng
g q
qua tng
g chi p
ph cu thnh sn
phm cao hn bt k sn phm no khc

CHNG I: C IM QUN L
KHCH SN
Th 3 : Tt c khch sn cn phi bo tr, bo
d
dng
th
thng
xuyn.
S
S tn
t ti
t i ca
ngnh
h
khch sn gn cht vi chu k sng ca c s
vt cht.
N khng ging
nh mt nh my khi
g ha sn xut ra c
em bn ti
ni
hng
khc, trong khi cc sn phm v dch v
c cung cp cho khch lu tr ti ni sn
xut ra

CHNG I: C IM QUN L
KHCH SN
Th 4 : Lng mn khch, s nh nhn v dch
v cn
thit trong
t
ngnh
h kinh
ki h doanh
d
h ny
l
yu t quan trng. Vic trang tr khch sn p
v cc tin nghi tt
vn
khng b p
c cho

v
ti v thi
p
phc
v
khng
g tt.
cc dch
Khch lu tr c quyn mong i s lch s,
nh nhn v s phc v t nhn vin h
thng tip xc

CHNG I: C IM QUN L
KHCH SN
Th 5 : Lut p dng gn nh ging nhau i
vi
i tt c
cc
khch
kh h sn, h
h phi
hi cung cp
thc
th
n v dch v lu tr cho khch. Cc khch sn
bt
buc phi quan tm bo v ngi v ti sn
g khch sn

c nhn bn trong

CHNG I: C IM QUN L
KHCH SN
Cc vn c bn trong vic qun l khch sn
nhn chung c p dng ging nhau cho
Commercial Hotel v
Resort.
Resort Tuy
T nhin vn
n c mt
s kha cnh khc nhau gia hai loi hnh ny i
hi chng
h
t phi
ta
hi nghin
hi cu
chi
hi tit hn.
h
Nh
Nhng
nh qun l nhiu kinh nghim trong lnh vc khch
sn c
th t
t c

hi qu
hiu
v
p
ng

yu
cu

i vi cng tc qun l mt Resort, nu nh anh ta

nm
bt
c cc hiu
bit
Resort nh mt dch v
dnh cho khch, iu hnh hot ng cc c s vui
chi gii tr v yu cu
ca cng tc Marketing

NI
DUNG CHNG I

C IM QUN L RESORT

CHNG I: C IM QUN L
RESORT
1. TH TRNG KHCH DU LCH
Khng ging nh Commercial Hotel, Resort cung cp
ch yu cho th phn khch vui chi, gii tr, ngh mt,
khch tham d hi ngh v nhm khch incentive.
Khch nhn chung n cc resort l nh vo danh
ting ca Resort v cc hot ng vui chi gii tr.
Resort chun b y cc trang thit b, dch v v
vt dng cho c nhn, gia nh v nhm khch, nhng
ngi thng kt hp mc ch thng mi v hot
ng vui chi gii tr trong chuyn du lch ca mnh. V
th cc Resort c gng phc v nhiu hn cho th
trng khch ngh l

CHNG I: C IM QUN L
RESORT
2. CC TRANG THIT B
Vic hoch nh Resort nh hng phc v nhng
ngi ngh h, ngh l v yu cu ca h th hon ton
khc vi cc yu cu ca khch thng mi. Do thi
gian lu tr bnh qun cc Resort di hn, cho nn
cng phi c khu vc tng ng cho t qun o,
ging ng v ngh ngi gii tr trong mi phng, cc
khu i b l thin & cc khu vui chi gii tr, ngoi tr
nhng hot ng c cung cp trong vng ln cn.
Khch ngh mt quan tm n vic tham gia vo cc
hot ng khc nhau v lun tm kim kinh nghim
khc trong chuyn lu tr ca h

CHNG I: C IM QUN L
RESORT
3. V TR
C nhiu l do cc nh pht trin Resort chn la
xy dng vng xa xi.
xi iu ny c th l do chi ph
t thp, vic ng gp ca Chnh ph trong vic pht
trin h tng,
tng chnh sch khuyn khch u t,
t iu
kin kh hu hay th trng sn c. Chnh s xa xi
thu ht du khch n ngh ngi gii tr.
tr H mong mun
thay i ni sinh sng v tm mi trng khc tt hn,
trch xa cc th ng c,
c kt xe v n o,
o tnh
trng hn n, nhim ca thnh ph ln hin i
ngy nay

CHNG I: C IM QUN L
RESORT
4. HOT NG VUI CHI GII TR
Cc Resort cung cp v duy tr cc tin nghi vui chi
gii tr p ng yu cu khch ngh mt, mt s c
s ch yu dnh cho hot ng th thao, nhng mn
ph bin nh golf, qun vt, trt tuyt, bi thuyn v
cu c. Chi ph cho vic pht trin, bo tr v duy tr
sn golf 18 l, sn qun vt l rt cao. Trong nhng
nm qua, cc Resort cn cung cp cc trang thit b
vui chi gii tr khc nh bi li, bng bn, ci nga,
bn sng, cc tin ch chm sc sc khe. Vic bo tr
v vn hnh cc thit b ny i hi mt ban qun tr
chuyn nghip v i hi mt chi ph lao ng cao

CHNG I: C IM QUN L
RESORT
5. TNH MA V
Cc khch sn thng mi hot ng quanh nm, tri
li Resort th hot ng theo tng ma v nh ma h
hay ma ng. Tuy nhin con s Resort m ca hot
ng quanh nm tng ln rt nhanh. Ngy nay, hu
ht cc Resort hot ng quanh nm, cc Resort ny
gim nh hng ca ma v bng cch cung cp
nhiu hot ng vui chi gii tr vo ma thp im

CHNG I: C IM QUN L
RESORT
6. THI NHN VIN
Nu cht lng dch v v s hiu khch l nhng
yu t quan trng to nn thnh cng cho khch sn.
sn
Th thi nhn vin l yu t khng th thiu c
trong hot ng ca Resort,
Resort n quy nh cht lng
dch v cung cp. cc khch sn thng mi khch
t khi gp qun l v xem khch sn nh l ni ngh
tm, mt ni treo qun o trong lc thnh ph.
Tri li,
li Resort th l ni cn thit cho cc k ngh v
vui chi sut 24 gi.

CHNG I: C IM QUN L
RESORT
7. CC NH QUN L
Do cc khch sn v Resort u cung cp sn phm
phng F&B,
phng,
F&B nn hu ht nhn vin qun l u phi
c kin thc v cc sn phm dch v cung cp. Tuy
nhin cc nhn vin qun l Resort cn phi c
trang b kin thc kinh doanh gii quyt cc vn
pht sinh hng ngy c lin quan n khch.
khch Nng
sut lm vic ca nhn vin chu nh hng bi mi
trng trang thit b v c bit chu nhiu tc ng
trng,
do Resort nm khu vc xa xi

CHNG I: C IM QUN L
RESORT
8. NH NHN VIN
Resort nm khu vc du lch mi, xa xi ho lnh do
cn thit phi h tr nh cho nhn vin.
vin Cc nhu
cu c nhn cng c quan tm c bit khi thit k
nh cho nhn vin.
vin Cc khu vc ny cn tch bit
vi khu du lch, cc cn h c thit k gn nhau. C
cc khu vc cng cng,
cng cc ca hng,
hng khu vui chi
gii tr v cc khu vc phc v cho cng ng

CHNG I: C IM QUN L
RESORT
9. K NNG LAO NG
Nhng nhim v ca khch sn n nh trong sut
nm tri li trong cc Resort yu cu cc cng vic
nm,
linh ng hn v trch nhim nhiu hn cc
Commercial Hotel.
Hotel V d vo nhng thi gian ca ma
ma, th nhn vin phc v ti cc khu vc vui chi
gii tr c th chuyn vo phc v trong nh hng hay
Bar. Nhn vin pha ch c hun luyn hng
dn tour d ngoi bng xe jeep

CHNG I: C IM QUN L
RESORT
10. CC NGUN THU
Cc khch sn thng mi thng c 2 ngun thu
chnh : phng v F&B. Doanh thu t cc hot ng
khc nh in thoi, gara v bi u xe th khng
ng k, ch vo khong 10% tng doanh thu khch
sn. Resort khng ch c cc ngun thu t hot ng
lu tr v F&B m cn c ngun thu ng k t cc
hot ng vui chi gii tr nh sn golf, qun vt,
trt tuyt, bi thuyn, cc quy hng v cc vt dng
khc. V tt nhin khng phi tt c cc lnh vc ny
u sinh li, m ch b sung thm cc dch v cho
mc ch thu ht khch

CHNG I: C IM QUN L
RESORT
11. IU HNH HOT NG
Thi gian hot ng cho mi khu vc vui chi gii tr
ring bit: sn golf,
golf sn qun vt,
vt h bi,
bi phng GYM,
GYM
th thao di nc, lp hc Yoga, Spa. Thng
thng thi gian hot ng cho cc c s nh hng
thng,
quy ru gn vi cc hot ng ca cc khu vui
chi gii tr.
tr Resort cung cp nhiu hot ng vui chi
ngoi tri, nhng khuynh hng th trng cng quan
tm n cc hot ng trong nh.
nh Sn golf hin nay
pht trin ngy cng ph bin v l mn th thao cho
cc resort sang trng,
trng cao cp

CHNG I: C IM QUN L
RESORT
12. BNG CN I
t v vn u t cho cc ti sn c nh chim t l
cao hn Commercial Hotel. Vn u t ln vo t ai
v cy cnh, cc hot ng vui chi gii tr v cc khu
lin hp bch ha, trung tm gii tr, nh hng, khu
bo tn thin nhin, cc li vo khu tham quan v
nhu cu m rng trong tng lai. Resort cng thc
hin cc hot ng bun bn bt ng sn thng qua
vic bn cc nh nh (Cottage), nh ngh, cc cn h
v Condominium
Kh thay i mc ch s dng, thi gian thu hi vn
di

CHNG I: C IM QUN L
RESORT
13. RESORT & TRUYN THNG VN HO
Truyn thng v danh ting gi vai tr quan trng
trong hot ng kinh doanh ca khch sn. Nhng i
vi Resort th n li cng quan trng hn. Bi l cc
Resort ch yu phc v khch quen. Resort lun tm
cch pht huy truyn thng, to ra nhng n tng
ng nh cho du khch. V d cc s kin thi u
qun vt/golf, cc loi hnh dy nu n, cc bui tic &
cc l hi c sc hng nm theo tng ch
nhng loi hnh truyn thng ny lm tng thm tnh
hp dn v duy tr hnh nh Resort. Nhng truyn
thng vn ha to nn mt gi tr xc thc

NI
DUNG CHNG I

CHU K SNG CA RESORT

CHNG I: CHU K SNG CA

RESORT
Phchi
D

Trtr

B h
Boha
Phttrin
Suythoi

K
H

Thuht

C
H

Thmd

THIGIAN

CHNG I: CHU K SNG CA RESORT

1. Giai on thm d (Exploration stage): ch mt vi
d khch
du
kh h thm
th Resort,
R
t cc
trang
t
thit b cng

cng

cha a vo phc v.
2 Giai
2.
Gi i on

th ht (Involvement
thu
(I
l
t stage):
t
) nhng
h
d
du
khch bt u thm ving theo ma v, cnh tranh
h h thnh
hnh
th h do
d cc
n

v kinh
ki h doanh
d
h khc
kh cng

h h
hnh
thnh trong khu vc.
3 Giai
3.
Gi i on

pht
ht trin
t i (Development
(D
l
t stage):
t
) Resort
R
t
cung cp nhiu dch v hn bao gm cc khu vc
hi hp
h nhm
h b p
ma
du
d lch
l h thp.
th S
S cnh
h tranh
t h
bt u tng nhanh, qung co nhiu hn, du khch
ng
n
hn
h vo
ma
cao im
i

CHNG I: CHU K SNG CA RESORT

4. Giai
4
Gi i on

b ha
bo
h (Consolidation):
(C
lid ti ) giai
i i on

chnh
h h
trong du lch, hot ng du lch tng mnh. Cc nh
qun l c gng duy tr v ko di ma du lch ra.
ra
5. Giai on tr tr (Stagnation): Dung lng t n
mc cao nht,
nht Resort to lp c hnh nh tt,
tt
nhng n khng cn ph hp vi nhu cu hin ti na,
doanh thu cao.
cao
6. Giai on suy thoi (Decline): Th trng khch
gim st.
st Mi trng khng cn trong lnh v giao thng
tc nghn. Ni du lch qua thi k thng mi ha.
7. Giai on phc hi (Rejunvenation): Nhng o
lng cui cng c s dng nhm ngn chn suy
thoi nh s thu ht mi v d nh to cho khu du lch
p hn hay cung cp dch v nh bc (hp php)

NI
DUNG CHNG I

VIN CNH TNG LAI

CHNG I: VIN CNH TNG LAI

Cc tp on ln ngy cng quan tm vo u t vo
lnh vc
Resort hay
y li ko cc Resort g
gia nhp
p vo tp
p
on ca h. iu ny c th gii thch bi mt s l do
sau:
- Resort ang chim th phn ln v gi vai tr quan trng
trong ngnh cng nghip lu tr
- S ch trng ngy cng tng vo s dng thi gian gii
tr sao cho hu ch hn, bo trc mt kt qu tt p
cho
h hot
h t ng
ca
Resort.
R
t
- Tp on khch sn c cc hot ng qun l v tip th
a dng hn s thun li hn cc nh hot ng c lp
vi ngun lc hn ch.
- S ci cch thu c tc ng bt li cho cc nh hot
ng c lp, c bit l cc gii hn v ti chnh

CHNG I: QUAN IM V RESORT

Ngnh
g
cng
g nghip
g p du lch
xc nh

tm loi
hnh
c s lu tr, mi loi u c c tnh ring ca n.
Trong
gq
qu kh mi loi
c s lu tr u q
quan tm thu
ht th trng ca mnh. Vic chuyn hng trong th
trng
g du lch
v s
dao ng
g v cng
g sut p
phng
g
ko cc khch sn m rng th trng truyn thng
ca mnh nhm s dng
g ti a cng
g sut trong
g cc
ma
thp.
Ngy
cng
nhiu
hn
cc
Transient/Commercial Hotel bt u cung
g cp
p cc tin

nghi m trc y ch thy trong Resort. Bn cnh ,

cc Resort cng
g q
quan tm n vic
thu ht cc hi

ngh v cc nhm kinh doanh khc

CHNG II:
XEM XT TRONG HOCH NH
& XY
DNG RESORT

NI
DUNG CHNG II
NHNG XEM XT
TRONG U
T
TC NG X HI
TC NG KINH T
NH HNG MI TRNG V VT CHT

NI
DUNG CHNG II
NHNG XEM XT
TRONG U
T

CHNG II: NHNG XEM XT TRONG

U T
Mc ch kinh doanh sau cng ca mi doanh
nghip l li nhun. Theo nh hng ny cc
nh
h qun
l tp
t trung
t
xem xt
t cc
kha
kh cnh
h v

kinh t quyt nh u t. Cc kha cnh

ny (tng

s
khch, loi du khch tim
nng,
quy
q
y m p
pht trin,, tc
xy
y dng,
g, tng
g s
vn u t v vic s dng t) s c nhng
tc ng nht nh n x hi v mi trng ti
khu du lch. Sau cng l nhng nh hng s
tc ng li kh nng thu ht khch ca Resort

CHNG II: NHNG XEM XT TRONG

U T
1 NGHIN CU TH TRNG:
1.
Tin trnh xy dng Resort bt u t vic xem
xt cc ngun
lc th trng. Vic xy dng k

hoch phn nh tc pht trin ca cu. Nu

khng nh hng vo th trng th vic xy
dng
g Resort s mang
g n ri ro cao cho nh u
t. Nh u t v nh qun l phi xc minh th
trng mong i v xy dng Resort ph hp vi
nhu cu trn th trng. Vic nghin cu tnh kh
thi ca th trng l bc u tin trong tin trnh
ny

CHNG II: NHNG XEM XT TRONG

U T
1 NGHIN CU TH TRNG:
1.
- Nh u t thng thng khng ch nghin
cu tnh kh thi v
th trng ca d n v h
ngh rng vic u t xy dng Resort bi mt vi
l do khc hn l kh nng sinh li t hot ng
ca d
n v d
nh u t bt ng
g sn
- Mt khi phn tch khng ph hp, th cc quyt
nh xy dng rt kh c chp nhn bi vin
cnh tng lai khng my sng sa, hay cc
quyt nh u t khng my thuyt phc

CHNG II: NHNG XEM XT TRONG

U T
2. PHN KHC TH TRNG:
2
- Phng thc phn tch th trng chung nht
c s dng phn chia th trng theo c
hay
y nhn chng
g nh tui,,
tnh kinh t x hi
gii tnh, tnh trng hn nhn, qui m gia nh,
thu nhp,
nhp vn ha,
ha ngh nghip
- C nhiu cch phn on th trng khc
nhau
h bao
b gm
vic
i xc
nh
h c
im
i tm
t l v

a l, thi , cch tiu dng v nhng khuynh

hng tiu dng

CHNG II: NHNG XEM XT TRONG

U T
2 PHN KHC TH TRNG:
2.
KHUYNH
HNG
TIU
DNG

THEO
A L

HNH VI
TIU
DNG

NHN
KHU
HC

S
THCH

KINH T
X HI
TM L

CHNG II: NHNG XEM XT TRONG

U T
3. NH HNG MARKETING:
3
Sau khi phn khc th trng, cc nh u t
tin hnh xc nh th trng mc tiu v to ra
th trng
g thch hp
p cho Resort trn c s
mt
xc nh v tr, cch thit k, loi tin nghi v
dch v thch hp vi tng phn khc th
trng

KHU DU LCH SINH THI H A THIN

a im: Tiu khu 144B, phng 8, thnh
ph
h L
Lt,
t tnh
t h L
Lm
ng
Quy m d n: tng din tch khong 400 ha
Mc tiu ca d n - Khu du lch ngh dng
cao cp c c im:
o Du lch ngh dng ni
o Du
D llch
h th
thng mi,i t chc
h hi ngh
h h
hay
cc s kin (MICE)

CHNG II: NHNG XEM XT TRONG

U T
4 PHN TCH I TH CNH TRANH:
4.
Phn tch i th cnh tranh l i tin hnh xem
xt, nghin cu cc i
th cnh tranh nm
trong
khu vc. T ban gim c nh gi chi tit
nhng thng tin v xc nh phn on tim nng
t i th cnh

tranh. Ngoi
g
ra n cn cho p
php
p
hiu thm cc phn on khc v cung cp nhiu
thng tin c gi tr. Bn cnh , vic phn tch i
th cnh tranh cho php chng ta xc nh gi c,
iu kin th trng v li nhun

CHNG II: NHNG XEM XT TRONG

U T
5. D BO:
5
D bo v th trng gip cho ban gim c
xc nh tc pht trin
thch hp nhm
g li
li
nhun
cao. V vy
y khi q
quyt
y nh

mang
xy dng hay m rng khch sn cn thit
phi xem tc ng ca cc k hoch khc ca
i th cnh tranh

CHNG II: NHNG XEM XT TRONG

U T
6. S BIN I CA TH TRNG:
6
Bn cnh hot ng nghin cu th trng, cc
nh hoch nh d n cn phi xem xt s
g do nhng
g thay
y i lin
bin i ca th trng
quan n con ngi cch sng thng qua vic
xem xt chu k sng ca Resort.
Resort Nhng nm
gn y s bin i ngy cng tng do nhiu
sn
phm
h Resort
R
t mi
i ra i

CHNG II: NHNG XEM XT TRONG

U T
7 TI CHNH CHO RESORT:
7.
Nhu cu v vn:
- Vn
t c
- Vn vay
- Vn
gp trc ca ngi mua
Ri ro trong
g u t:
- Nhn chung xy dng Resort thng gp
nhiu
u ri
ro
o hn
nhng
g loi
o hnh khc
c
- u t nhiu hn cho cng tc bo dng v
ti to cc cng trnh,
trnh dch v nhm duy tr kh
nng thu ht trong nhiu nm

CHNG II: NHNG XEM XT TRONG

U T
7 TI CHNH CHO RESORT:
7.
Thu hi vn u t:
- Cc khon chi ph cho cc loi ti sn c

nh
nh t,, xy
y dng,
g, tin
nghi
g th rt ln
- Vn thu hi trong khong thi gian di vi
vng quay vn thp
Hnh thc s hu qun l:
S hu t nhn,
nhn C phn,
phn Trch nhim hu hn,
hn
Trch nhim v hn, Lin doanh Lin kt, Hp
ng qun
q n l
l

BO CO CA CBRE:
U T PHT TRIN KHCH SN &
BT NG SN NGH DNG
BI HC T CC QUC GIA CHU
THI BNH DNG N CHIN LC
TNG LAI CA
VIT
NAM

CHNG II: NHNG XEM XT TRONG

U T
8 TIME
8.
TIME-SHARE:
SHARE:
A vacation timeshare is a form of vacation
property. Instead of purchasing a vacation home
that you cannot use for most of the year, timeshare
allows families to purchase a fractional share in a
vacation p
property.
p y This share could be one week
per year (i.e. 1/52 share) or more; some resorts
offering one week every other year (1/104 share)
or four weeks per year (1/13 share). Some
timeshares are sold as fractional ownership in a
trust that owns one or several resorts

CHNG II: NHNG XEM XT TRONG

U T
9. MC TIU TI CHNH:
9
Vi nhiu bn tham gia vo tin trnh xy dng
Resort, mt vn

t ra l quyn
li ca cc
bn khng
g lun lun ng
g nht. Mc tiu ca
nh qun l l thu li nhun t hot ng v
nng cao uy tn ca tp on. Cc nh u t
i khi d bo th trng lc quan hay lp k
hoch khng thc tin nhm mc ch bn hay
cho thu Resort cho cc nh qun l khch sn
hay tip nhn cc hp ng qun l ca cc tp
on khch sn danh ting

NI
DUNG CHNG II

TC NG X HI

CHNG II: TC NG X HI
1. MI QUAN H CNG NG, A PHNG:
S thnh cng v mt kinh t di hn ca Resort
ph
p
thuc
vo c lng
g mc
chp
p nhn
ca
cng ng ti a phng. Trn thc t n cung
cp cng n vic lm v mang li nhiu li tc
nhm h tr cho nn kinh t a phng v tri li
cng ng a phng cung cp mt lc lung lao
ng ln cn thit cho hot ng, khch hng ti
a phng s dng nh hng v cc dch v ca
Resort. iu tt yu l phi pht trin v duy tr
mi
i quan h vi
i hip
hi hi lu
l
t ti
tr
t i a
phng
h

CHNG II: TC NG X HI
2. CHIN LC TC NG N X HI:

Vic xy dng pht trin Resort gy ra nhng

bin i
v mt x hi ti a phng. nh

g ca n c th l tch cc
v cng
g c th
hng
l tiu cc. trnh nhng mi quan h khng
tt vi cng ng a phng,
phng cc nh qun l
cn vch ra k hoch v chin lc c th

CHNG II: TC NG X HI
2. CHIN LC TC NG N X HI:

- Trc tin l tm nhng tc ng x hi do s

pht trin Resort nhm tng ti a nhng nh
hng tch cc v ti thiu ha cc tc ng
tiu cc
ti
- Th hai l phi phi hp vi a phng trong
qu trnh hoch nh v pht trin
d n. Tc
g n ngi
g
dn h
nhn
thc c

ng
rng h cng ng mt phn quan trng vo
s thnh cng ca Resort

CHNG II: TC NG X HI
3. CC HNH THC TC NG N X HI:
- Khong cch kinh t v vn ha gia dn a
phng v khch du lch
- Kh nng thu ht khch m khng nh hng
truyn thng a phng,
phng tc pht trin,
trin loi
hnh dch v vui chi gii tr
- Ngnh
N h cng

nhip
hi Resort
R
t c
tc
t ng

nht
ht
nh n a phng, Resort c xem l cc t
knh trng by cch sng

v cht
lng cuc
sng
g ca a
p
phng,
g, nu chng
g ta c tin th
s c n

CHNG II: TC NG X HI
3. CC HNH THC TC NG N X HI:

Hn na nhng tc ng tch cc cho php

m rng tm nhn m mang kin thc v vn
ho, lm cho h cm nhn v nhng nhu cu
mi
i v
cuc
sng
tt p
hn.
h
B cnh
Bn
h s
tip xc vi du khch lm thay i cch nhn
ca nhn vin, h khng hi lng vi cch
g hin
ti
v i hi cc tin
nghi
g nhiu
sng
hn. Tuy nhin t niu cng lm suy gim cc
gi tr vn ho

CHNG II: TC NG X HI
4. NHNG THAY I V LI SNG:

- Vic xy dng v pht trin Resort chc chn

gy ra s bin i
v cch sng ca ngi dn
a
p
phng.
g Nhng
g tc ng
g x hi
rt kh
ti
o lng ht v nhiu nh nghin cu din gii
theo nhng quan im khc nhau.
nhau
- Mt s ngi cho l c tc ng tch cc
t
trong
khi s
khc
kh li
l i cho
h l c
tc
t ng
tiu
ti cc

NI
DUNG CHNG II

TC NG KINH T

CHNG II: TC NG KINH T

1. TO CNG N VIC LM:

- Mt trong nhng nh hng u tin ca

Resort l to ra nhu cng n vic lm mi v
iu ny c th xem nh l phc li v kinh t x
hi.
hi
- Vic pht trin Resort ging nh cuc bng
n
kinh t,
n thu ht mt s
ngi mi n

Nhng
g c dn mi ny
y c th g
gy
y ra
tm vic.
nhng khon chi ph x hi vt qu nhng
khon li mang li

CHNG II: TC NG KINH T

2. CHT LNG CUC SNG:
S pht trin
Resort to ra mt khon doanh thu
mi cho a
p
phng
g v g
gy
y nh hng
g v mt

x hi. S tc ng ny c xem nh nhng

bin i v cht lng cuc sng m ngi dn
c tha mn nhiu hn. Cht lng cuc
sng bao gm kha cnh vt cht,
cht vn ha,
ha x
hi, tm sinh l lm tha mn cuc sng ca h.
Nh ng rt kh c
Nhng
c lng
l ng c
c s
s bin i v

cht lng ca cuc sng bi c th c nhiu

yu
t
mang cht
lng hn l s
lng

CHNG II: TC NG KINH T

3. CH TIU KINH T:
Vi phn
Vic
h tch
t h nhng
h
l i tc
li
t mang li
l i t pht
ht
trin Resort to ra cng vic mi, doanh thu mi,
thu
v phi xem xt chi ph do s pht trin

ny
y to
ra. Nhng
g chi p
ph nyy cn c
nh
gi ng mc ty vo tng trng hp c th.
Chnh quyn a phng phi cung cp nhng
dch v nh vn chuyn, thot nc, y t, dch
v x hi,
hi cn thit cho pht trin du lch.
lch Chnh
quyn a phng phi chi tiu xy dng c s
h tng

CHNG II: TC NG KINH T

4. C S H TNG:
Cc nh
C
h u
t
t cung cp
cc
h thng
th bn
b trong
t
Resort, trong khi a phng cung cp (hay h
tr) xy dng c s h tng

nh l bin php
khuyn khch thu ht u t. Cc c s h tng
ny c cc nh u t chia s v s dng.
Chnh q
quyn
y a
p
phng
g hp
p l ha cc khon chi
ph pht trin c s h tng h tr Resort vi
mong mun tng sc sng cho ngi dn trong
vng v to ng lc thc y cc nn cng
nghip khc pht trin

CHNG II: TC NG KINH T

5. PHT TRIN NHNG C S GII TR:

Cc Resort cung cp
cc tin nghi vui chi gii
g
tri. Nhng
g loi
t khc nhau c
tr ngoi
nhng gi tr kinh t khc nhau. N c phi
hp bn trong Resort nh sn golf,
golf qun vt
hay cc khu nm cc vng ph cn nh cng
vin quc gia,
gia bi bin.
bin Nhng trang thit b
phc v vui chi cng cng thng c din tch
rng v lm gim s ng c. Tuy nhin cng
cn p
phi xem xt nhng
gy
yu t nh y
yu cu s
dng, bo tr v qun l

CHNG II: TC NG KINH T

5. PHT TRIN NHNG C S GII TR:

Vic xy dng cc hot ng vui chi gii tr

cho du khch c th lm tng s tip nhn
Resort ca ngi dn a phng hoc gy s
xung t gia
i Resort
R
t v
a
phng.
h
C nh
Cc
h
qun l cn cn nhc l c nn du khch v
dn a phng cng s dng cc c s vui
gii tr hay
y khng.
g Ngi
g
dn nh g
gi
chi g
cao khi h nhn thy cc hot ng vui chi
truyn thng b mt i

NI
DUNG CHNG II

NH HNG MI TRNG V VT CHT

CHNG II: NH HNG MI TRNG

1. NH HNG HU HNH:
Vic xy dng pht trin
Resort c tc ng nht

nh n mi trng xung quanh c bit l ti

cc vng, quc gia ang pht trin. N e da
mi trng
g cuc
sng
g nh : ngun
g
cung
g cp
p
nc, thot nc, ngun thc phm km cht
lng, iu kin nh ca thiu thn, bnh tt v
nhng thm ha t nhin.
Nhng tc ng,
ng nh hng vt cht nh: mi
trng sinh hc, ha l ca t ai, h thc
vt h ng vt,
vt,
vt quang cnh xung quanh

CHNG II: NH HNG MI TRNG

1. NH HNG HU HNH:
-

Tc ng tch cc
Lm tng c s h tng
Cung cp c s lu tr v
cc dch v khc
iu tit c cc cn
bnh, mi
nguy him

t
nhin
Tng m quan chung
Tng kh nng t s dng
v hp l ha qun l ngun
l
lc
o lng tch cc nhm
bo v
v bo tn nhng
g
loi c nguy c tit chng

Tc ng tiu cc
Lm mt s cn bng cc loi
thc vt,
vt ng vt h sinh thi
Lm gim cht lng mi
trng thin nhin do nhim
khng kh v nc
Hy hai nhng ngun lc k
tha
t s dng tng lm mt
rng, t nng nghip
S dng
d
nhng
h
ngun
khan
kh
him
Lm mt tnh nguyn
g y
sinh ca
mi trng hoang d

CHNG II: NH HNG MI TRNG

2. NHP PHT TRIN:
M tiu
Mc
ti quan trng
t
ca
cc
nh
h qun
l l phi
hi
thit lp, duy tr v iu tit tc pht trin.
Nhng khu vc pht trin
qu mc, ng c
v nhim c th ph v sc hp dn ca
Resort cho d vn cn nhiu
ngi ko n
s
dng
g dch
v
vui chi g
gii tr. S
p
pht trin nhanh
chng ny t ra nhng kh khn v cung cp
in,

, nc
c
Vic
c
iu
u tit
tc
c p
pht
trin

Resort c th t c kt qu nu chng ta xy
dng mt k hoch tng qut vi s h tr t a
phng

CHNG II: NH HNG MI TRNG

3. S NG C:
S ng
S
c
biu
bi hin
hi di
d i cc
hnh
h h thc
th nh:
h
giao thng ngi v xe vt qu dung lng
ti
a ca
mt khu vc du lch hay vui chi. S
ng c trn bnh din tng th l s qu ti v
giao thng trong khu vc m nhiu
hot ng
cng
g cng
g nh mua bn, tham q
quan, vui chi g
gii
tr, vn chuyn cng xy ra. S ng c do tp
trung
u g nhiu
u ngi
g v
mt
ni
c th
no
o
cng s dng cc c s Resort. S ng c c
nh hng tiu cc: lm gim cht lng dch v
v s thch th ca khch

CHNG II: NH HNG MI TRNG

4. NHIM:
Nh
Nhng
kh vc kinh
khu
ki h doanh
d
h Resort
R
t gy
ra
nhim mi trng t hn nhiu so vi cc nh
my cng s
lng lao ng
Hu ht Resort c bao bc bi nhng khu vc
cy, bi. Nhng k tht to nn cnh quan to ra
ni mt m, ngh
g ngi
g v tng
g thm sc sng.
g
Phn bn, thuc s dng to cnh quan cng
gp p
phn
vo
o vic
c gy nhim
mi
trng.
g Vic
c
s dng c th lm cho cc con sng v dng
chy bao quanh cc khu vc nhim c c v
cc ngun sinh vt khc

CHNG II: NH HNG MI TRNG

5. BO TN:
S pht trin Resort thng gy ra nhng thay
i mi trng vt cht. Tuy nhin iu cn
quan tm
t xem xt
t l s thay
th i ng

th
thc
vt
t
trong vng. Nhng khu vc c tm quan trng
l h s
lch
v
kho
kh c
cng

phi
hi xem xt
t c
bit.
bit
Cch b tr c s v th hin cnh quan Resort
c xc nh cho mt s
khu vc. ng i b
c xyy dng
g nhm bo v th hoang
g d,
nhng ng vt v cy ci khi dit chng. Cng
tc bo tn mi trng
g thin nhin nhm mc

ch li ch lu di ca khu vc

CHNG III:
TIN TRNH HOCH NH &
PHT
TRIN
RESORT

NI
DUNG CHNG III
VAI TR
CA
NH
HOCH NH
CC GIAI ON CA HOCH NH V XY DNG
TM QUAN TRNG CA K HOCH TNG TH CHO
HOCH NH TRONG TNG LAI

NI
DUNG CHNG III
VAI TR
CA
NH
HOCH NH

CHNG III: VAI TR CA NH

HOCH NH
1 KHI NIM:
1.

Tin trnh hoch

nh

v p
pht trin Resort c
bn l mt tin trnh hoch nh kinh t. Nhng
thnh qu khc v x hi v mi trng phi
c kt hp vi mc tiu kinh t. Qun l gi
vai tr quan trng trong tt c cc bc hoch
nh v pht trin Resort

CHNG III: VAI TR CA NH

HOCH NH
2. VAI TR CA NH HOCH NH:
2
Nhm lm vic: nhng ngi tham gia vo tin
t h hoch
trnh
h
h nh
h
Nh u t pht trin

Phn tch ti chnh v th trng

Kin trc s

K s v nhng i tc xy dng

Nhng nh hach nh t ai

Nhng chuyn gia v x hi

Lut gia

Qun l khch sn & t vn v qun l

Thit k ni tht

Nhng nh t vn k thut

Nhng
g nh c vn v q
quan h
chnh q
quyn
y
Nhng nh t vn v trang thit b vui chi gii tr

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
Phi hp nhm hoch nh:
Khi lm vic vi nhau,
nhau nhng hot ng ca tng
thnh vin trong nhm c nh hng n vai tr ca
thnh vin khc.
khc V d khi thit k khng ph hp s
lm nh hng n phn trang tr ni tht do n
khng p ng yu cu cc chc nng ca Resort.
Resort
Hoch nh v pht trin phi da trn quan im
thng nht v ph hp vi yu cu ca th trng
nhm t mc tiu ca nh u t, nhng quan im,
kinh nghim v k nng,
nng k thut phi c phi hp
trong k hoch hnh ng chung

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Bc u tin (giai on phn tch): nh hoch
nh t ai v kin trc cung cp nhng thng tin v
t vin u tin cho k hoch pht trin Resort.
H phc tho nhng k hach v gii thiu nhng
tiu chun cht lng v mt H cng xc nh
nhng tim nng pht trin v gi vai tr quan trng
cho n khi xy dng gn kt thc

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Bc k tip: chuyn gia ti chnh v th trng xc
nh thi im v quy m d n v iu tit sao cho
kinh t nht. Nu d n ny khng t th tr ngc
li cho nh hoch nh t ai v kin trc.
trc C hai
nhm s cng lm vic a ra d n khc nhm
ph hp vi th trng v iu kin kinh t

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Sau khi d n pht trin: nhng chuyn gia x hi
v t vn qun l s nh gi nhng iu kin kinh t
- x hi ca a phng mi ni. Trong xc nh
c nhng tc ng v x hi do pht trin d n

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Tc ng mi trng: nhng tc ng mi trng
cng c xem xt trong giai an ny cho tt c d
n t gn b bin, khu di tch hay nhng khu vc
khc vi yu cu bo v mi trng v sinh hc

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Nh t vn - Qun l: thng l cc cng ty qun tr
chuyn nghip trong nc hay quc t,
t h l ch hay
qun l cc tp on khch sn khng ch h tr
vic xy dng pht trin Resort.
Resort Nh u t nhn
thy rng vic h tr ti chnh d thc hin hn nu
mc ri ro ca d n c gim i do s h tr
ca cc chuyn gia qun l

CHNG III: VAI TR CA NH

HOCH NH
2 VAI TR CA NH HOCH NH:
2.
S tham gia ca cc thnh vin:
Mi thnh vin trong tin trnh hoch nh v pht
trin c tm quan trng khc nhau v c chuyn t
nhm ny sang nhm khc:
Cc nh qun l trc tip Resort : cc cng ty qun
l khch sn hay nhng nhm qun l iu hnh
Resort phi gn cht trong tng bc tin trnh hoch
nh Cc quyt nh ca h nh hng n sn
nh.
phm Resort, hiu qu di hn trong vic vn ti
nhng th trng tim nng v li tc

NI
DUNG CHNG III

CC GIAI ON CA HOCH NH V XY DNG

CHNG III: CC GIAION CA

HOCH NH & XY DNG
NHN THC
HOCH NH

QUN L HOT
NG

THIT K XY
DNG

NGHIN CU
KH THI

CAM KT

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 NHN THC - HOCH NH:
1.
D n Resort c nhn thc theo nhiu cch, cc
tng ca nh pht trin,
trin gii ch,
ch nh u t,
t cc
cng ty qun l khch sn, cc c quan chnh ph v
cc nhm khc.
khc Mt,
Mt hai hay ba bn ngh s cn
thit phi c d n, h xc nh: loi, kch c, cc
hot ng v nhng c im ca d n

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 1 XC NH MC TIU D N:
1.1.
Trong sut giai on u tin ca tin trnh hoch
nh v pht trin,
trin nhm hoch nh phi thit lp mc
tiu ca d n. Mc tiu ny c th l tng qut hay
chi tit,
tit nhng phi phn nh nhng mc tiu v hiu
qu hot ng, pht trin, ti chnh, v mc tiu ca
chnh ph.
ph Vic xc nh cc mc tiu tht s khng
d dng do quan im ca cc bn tham gia khc bit
vi nhau v quyn li,
li phng tin u t
t

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 2 CC VN PHT SINH KHI XD D N
1.2.
Trong giai an u, nhng vn pht sinh cn phi
c xc nh.
nh Nhng vn ny c th l nhng
quy nh, php lut, v tr mi trng v cc vn
khc Nhm thu c s chp thun v ph duyt
khc.
ca chnh ph cn thit phi nhn nh nhng hn
ch v thun li

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 3 S TUN TH PHP LUT:
1.3.
Nhng quy nh a phng i vi vic xy dng v
pht trin Resort phi c xem xt trc khi xy
dng d n tng th. Nhng k hoch s dng t ti
a phng c hoch nh cho tng vng khc
nhau v ph hp vi vic s dng t nh t nng
nghip cng nghip,
nghip,
nghip thng mi hay cho Resort.
Resort i
vi nhng vng t c nhng nt t nhin hp dn
vi nhng cnh quan p,
p c b dy lch s hay sinh
vt hc c th dng cho vic xy dng pht trin
resort

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 4 NHNG HN CH S DNG T:
1.4.
Vic s dng t ai cho pht trin Resort b hn ch
i vi nhng khu vc t ca cng ng dn c,
c x
hi v kinh t. V d: vic hn ch xy dng sn golf
ti cc vng t dnh cho pht trin nng nghip
m bo an ninh lng thc cho quc gia

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 5 XC NH C CU CA RESORT:
1.5.
- Hnh nh ca Resort
- V tr khch sn,
sn vn phng cho thu,
thu nh ngh v
cc loi hnh c s lu tr khc
- V tr sn golf,
golf tennis,
tennis h bi,
bi tm hi v nhng hot
ng vui chi gii tr khc
- Thit k h thng giao thng bn trong v ngoi
Resort v s lng d tr cc khu vc u xe
- S lng v v tr cc shop,
shop nh hng,
hng snack bars v
nhng c s n ung khc, kho d tr
- D tr m rng cc c s vt cht v vui chi gii
tr, h thng vn chuyn

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 5 XC NH C CU CA RESORT:
1.5.
- Vic cung cp nh cho nhn vin, trng hc v
cc nhu cu khc
- Cung cp dch v git i, nh my, nh kho v cc
loi hnh thng tin lin lc trong v ngoi Resort
- Thit k v vn hnh trang thit b
- Thit k h thng vn chuyn hng ha cung cp,
cp
vn chuyn hng ph thi, an ninh v bo tr ton b
Resort v hng tuyn lu thng cho nhn vin
- Hoch nh thc n cho cc F&B outlets
- Nhng khi nim lin quan n Maketing sn phm
Resort

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 6 XY DNG LU D N:
1.6.
Xy dng lu cho d n rt quan trng i vi
Resort Cc nh xy dng pht trin d n chun b
Resort.
lu d n :
- Xc nh mi quan h gia cc thnh t ca tin
trnh hoch nh
- Nhn nh phm vi v chiu su ca mi thnh t
chun b cho d n
- Xc nh nhng lnh vc ring bit cho mi thnh
vin, hay nhm
- Xc nh thi biu v kt qu trong mi giai on

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
1 7 XY DNG K HOCH TNG TH:
1.7.
K hoch c lp sau khi hu ht cc quyt nh
a ra v nhng k hoch v kin trc c phc
tho. Cc thng tin c thu thp t cc ngun khc
nhau N c phn tch xem xt nhu cu a
nhau.
phng v nhng nhn t ri ro ca th trng. K
hoch tng th khng ch l ti liu cho hoch nh v
pht trin d n mi m cn l s hat ng qua
tng giai on ca chu k sng Resort

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
2 PHN TCH KH THI (FS):
2.
Mc ch phn tch hay nghin cu kh thi quyt
nh xem c nn sa i k hoch ban u da trn
cc kha cnh kinh t, xem n c ph hp vi x hi,
mi trng,
trng chnh tr,
tr php lut.
lut Nghin cu kh thi
d n l bt buc i vi ngun ti chnh u t v l
tin cho cc bc pht trin k tip

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
2 1 CC YU T TRONG FS:
2.1.
- Nghin cu tng qut vic xy dng pht trin d n
bao gm: mi trng kinh t chnh tr,
tr khuynh hng
du lch n Resort, h tr ca chnh quyn a
phng thi tit
phng,
- Phn tnh th trng
- Thun li,
li kh khn,
khn nhng thay i cho d n
- Nhng thng tin v ti chnh
- Cc yu t khc: nhng hn ch trong vic nhp
khu nguyn nhin vt liu cho xy dng v hot
ng nhng quan im ng nht hay tri ngc
ng,
nhau v tnh kh thi cn phi xem xt.

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
2 2 CHN CNG TY LM FS:
2.2.
Vic chn la cng ty t vn thc hin nghin cu
kh thi d n c nh hng n s thnh cng ca
d n

2.3. VN DNG FS:

Kt qu phn tch ti chnh v th trng phi c
xem xt mt cch cn thn c bit l khi kh nng
thnh cng ca d n b gii hn.
hn Da trn kt qu
phn tch, k hoch u t phi c iu chnh cho
ph hp

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
3 CAM KT:
3.

Bao gm nhng tha thun sau cng bng vn bn:

- Ph duyt d n ca chnh ph bao gm t ai
- Chn la v tho thun vi qun l Resort
- Xc nh quyn li u t Resort
- Pht trin tng th k hoch s dng t
- Chn
t vn thit k v tng
g v kin trc
- Chn n v thc hin d n
- Xc nh li chi p
ph, thi biu, p
pht tho
- Hoch nh ti chnh, pht trin v hot ng
- Giy chng nhn mi trng
- Xc nh cu trc ti chnh v mc ng gp

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
3.1.
3
1 NHNG NH HNG CA MI TRNG:
TRNG
Nhng nh hng ny c xc nh v vit
thnh bn
bo co nu nhng nh

hng

mi
trng khi d n xy dng nh nhim nc,
sinh thi bin,
tc
pht trin
dn s,
ting

n,
nn
n tc g
giao thng,
g chi p
ph x hi,
nhng
g nh
hng di hn v t s dng v xung quanh,
nhng
g yu cu ny
y thay
ay
i theo
eo tng
g a p
phng
g
khc nhau

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
3.2.
3
2 TI CHNH CHO D N:
C l bc quan trng nht trong giai on cam
kt l ngun
ti chnh
h h cho
h d
d n
v
cc
ngun

ti tr lu di. Tng s vn u t phi bao gm:

- Nhng chi ph trc tip
bao gm
tin
t
v xy
dng
- Nhng chi ph gin tip
bao gm
cc khon ph
thit k v cc yyu cu hp
p p
php
p khc. Tin li
cc khon vay trong qu trnh xy dng, tin
lng,
g, p
ph xin g
giyy p
php,
p, kho st,, p
ph t vn,, san
lp mt bng

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
4. THIT K V XY DNG:
4
Vic b tr khu vc cho cc cng trnh khc nhau,
q n l nh t v
qun
to cnh quan
q an cho Resort l
bc quan trng nht trong tin trnh phc tho
t
to
m
hnh
h h mu,
nhng
h
cng

t h chnh
trnh
h h chim
hi
din tch thp hn 10% tng din tch t ai. Tuy
nhin n ph thuc vo cc chng loi v s

lng dch v vui chi gii tr.

CHNG III: CC GIAI ON CA

HOCH NH & XY DNG
5 QUN L HOT NG:
5.
Giai on ny s bt u t mt n hai nm trc
khi c s i vo hot ng v n tip tc ko di thi
gian n giai on i vo hot ng. Bao gm:
- Chun b v tin hnh qung co
- Tuyn dng, o to
- T chc v qun l cc hot ng phng ban
- Tip tc iu chnh chi ph v gim thiu chi ph hot
ng
- To ra li nhun, bo dng trang thit b lm tng
hnh nh Resort

NI
DUNG CHNG III

TM QUAN TRNG CA K HOCH TNG TH CHO

HOCH NH TRONG TNG LAI

CHNG III: TM QUAN TRNG CA

K HOCH TNG TH
1 PHNG CCH HOT NH NNG NG:
1.
Bn thn k hoch thng th cng thay i, bi v hu
ht cc chng trnh v cc thay i c thc hin
u c phn nh trong k hoch tng th. Vic cp
nht k hoch chnh m bo n lun hu ch trong
tng lai v hin ti. N th hin mt hnh nh vn
ng v xc thc v cc trang thit b v ngun lc
trong khu du lch

CHNG III: TM QUAN TRNG CA

K HOCH TNG TH
2 NHNG HN CH CA KH TNG TH:
2.
K hoch chnh c nhn nhn l c mt s gii hn
nht nh,
nh nhng gii hn ny khng th on trc
nhng thnh cng sau cng ca Resort, bi l cc
nh pht trin v qun l b gii hn kh nng d
on tng lai:
- Chi ph trong sut tin trnh xy dng,
dng hot ng
- Nhng c im th trng Resort n nh
- Nhng thay i ca khuynh hng th trung

CHNG III: TM QUAN TRNG CA

K HOCH TNG TH
3 B SUNG,
3.
SUNG M RNG V I MI RESORT:
Phng chm kinh doanh Resort thnh cng l:
ng
ng lm mi th cng mt lc
lc. Vic b sung
Resort phi uc hoch nh thc hin mt cch
u n.
n Vic kim tra s tip nhn ca th trng v
t t to nn s thch th ca th trng tng lai. S
b sung theo tng giai on cho php gi du khch
quay li Resort bi vic cung cp dch v mi sau mi
nm V th nhng hp dn mi l c th pht trin
nm.
n mt mc cao v s thch, nhit tm v s tho
mn

CHNG III: TM QUAN TRNG CA

K HOCH TNG TH
4 S NNG CP:
4.
Cc d n nng cp Resort thng c xem l vic
lm ng n bi s thay i ca th trng,
trng iu cn
thit l phi c mt cch nhn hay sn phm mi. S
nng cp nh tip thm ngun sng mi cho Resort
trong th trng cnh tranh ngy cng tng. Mc d
s nng cp c th xut hin nh l mt qu trnh
n gin, nhng n l cng vic ln lao v y th
thch iu ny i hi phi nghin cu,
thch.
cu hoch nh
v tho thun rng buc t nhiu pha nhm m bo
c kt qu mong mun vi chi ph,
ph cht lng,
lng thi
gian v tc ng th trng theo d nh

CHNG III: TM QUAN TRNG CA

K HOCH TNG TH
5 VIC S DNG T:
5.
Ban qun l Resort cn xem xt kh nng sinh li v
s dng t dng vo hot ng vui chi gii tr.
tr Mt
vi Resort lun hng ti vic xem xt li gi tr ti
chnh ca n nh vng
vng t giu c v t sinh li
li bi
v nhng Resort ny chim mt din tch t rng ln
nhng hn ch trong vng quay vn cho hot ng
hin ti. Nhng vng t rng ln dng nh hp
dn trong vic chuyn i sang vn lu ng trong
thi gian hot ng ngn, ban qun l phi c ci
nhn lu di trong vic chuyn i

CHNG IV:
HOCH NH CC DCH V

NI
DUNG CHNG IV
YU
CU
V
CC
DCH V
TH TRNG KHCH
NHNG KHI NIM V HOCH NH C S DCH V
NHNG B PHN CHNH CA KHU LIN HP RESORT
NHNG C S CA NGI TN TT
NGUN LC A PHNG

NI
DUNG CHNG IV
YU
CU
V
CC
DCH V

CHNG IV: YU CU V CC DCH

V
Nhng trang thit b cho Resort phi c thit k nhm
phn nh mc ch th gin, gii tr cho du khch:
Phng c thit k p ng khch i tun
tun trng mt
mt
Cc tin nghi: Shop, Play Room, th vin, phng ho
nhc,
,p
phng
gg
gii tr
Nh hng v dch v F&B, thng thc nu n
Phng n rng to cm gic thoi mi
Phng khiu v v gii tr
Cung cp dch v n nhanh
C s
C
chm sc
sc
kho
phc v nhu cu
lm
p, th
gin
Ph c hi th cht v
Phc
tinh thn du
d khch
Cung cp dch v theo ch

NI
DUNG CHNG IV

TH TRNG KHCH

CHNG IV: TH TRNG KHCH

Vic nghin cu th trng l mt phn quan
trng trong tin trnh lp k hoch tng th
Ngnh cng nghip du lch v gii
tr c
quan h cng
q
g sinh vi nhau
Con ngi cng ngy c nhu cu cng cao
v th gin,
gin vui chi gi tr v cho y l nhu
cu thit yu ch khng phi xa x
Th gin,
gin vui chi gii tr kho khon,
khon
nng ng mang li hiu qu cao hn trong
cng
vic
i

CHNG IV: TH TRNG KHCH

NHNG NHN T NH HNG
Ngy
N nay quy m
gia
i nh
h cng
nh
h li
l i trong
t
khi thu nhp ca h cng tng ln
Mc sng ca ngi dn hu ht cc quc
gia tng ln
Thi gian lm vic gim i Thi gian nhn
ri tng ln.
ln Cng ngy cng m rng cho
nhiu tng lp x hi
Ngy
N cng

nhiu
hi s kin
ki & mn
th thao
th
c pht sng trn TV to s am m cho
ngy cng nhiu ngi

CHNG IV: TH TRNG KHCH

NHNG NHN T NH HNG
S
S thay
th i v
nhn
h chng
h hc
h cho
h thy
th c

mt tim nng ln th trng khch th thao v

c s thay i v mn th thao yu thch
S gia tng s ngi tui trn 60, h c
thu nhp thp hn nhng thi gian nhiu hn
v c th i bt c lc no
Thay i cch sng: gia nh nh hn v ph
n
tham
th
gia
i vo
th trng
t lao
l ng
nhiu
hi hn
h
to thu nhp nhiu hn cho 1 gia nh

NI
DUNG CHNG IV

NHNG KHI NIM V HOCH NH C S DCH V

CHNG IV: NHNG KHI NiM V

HOCH NH C S DCH V
Hoch nh im thu ht khch v dch v:
trung tm im thu ht khch (sui nc nng,
bi bin,)

) v cc khu vui chi gii

tr ti im

thu ht khch
Hoch nh cc tin nghi (facilities), cnh
quang xung quanh resort
Hoch nh bn trong resort: cu trc cc
khu vc bn trong resort

CHNG IV: NHNG KHI NiM V

HOCH NH C S DCH V
NHNG LU KHI HOCH NH:
Cn nhc vic pht trin thm hoch thay i
cc loi dch v sau ny
g n
Vic i li v ting
Bi u xe ngoi tri
Khu vui chi gii tr ngoi tri
Cnh quan pht sinh thm sau ny

CHNG IV: NHNG KHI NiM V

HOCH NH C S DCH V
XEM ST
N
CC
YU
T
HNH

VI:
g cc th
Mc nh chnh ca Resort l cung
trng du lch ngh dng. Vic hoch nh
cng d tnh nhm p ng nhu cu khch lu
tr nhm ti a ho s hi lng v to cm gic
thch th cho du khch.
khch Vi mc ch ny tt c
nhng trang thit b v tin nghi Resort phi

c
thit k vi
i s am hiu
hi trn
t hai
h i kha
kh cnh
h
ngi qun l Resort v khch du lch

NI
DUNG CHNG IV

NHNG B PHN CHNH CA KHU LIN HP RESORT

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
C S LU TR:
Phng khch: trung tm ngh ngi
Cc
C tin nghi gii
tr trong phng
In-room service
Kho cha cc thit b, tin nghi gii tr cho
cc phng khch
Nh tm
Tin nghi v vt liu trang tr
Resort theo ch hin ang tr thnh ph
bi v
bin
hp
h dn
d du
d khch
kh h hn
h

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
CNH QUAN:
Mi trng xanh to ra khng kh mt m v
gim
i s cnh
h thng.
th
Vi to
Vic
t cnh
h quan khng
kh
phi l vn n gin trong hoch nh
resort. Trong qu kh nhng nh kin
to cnh
quan p
q
phi bn lun
cng
g vi nhng
g nh p
pht
trin, xy dng v kin trc mt khi ngn sch
b ct gim,
gim th thng thng ngn sch chi
tiu cho kin to cnh quan b ct gim i trc
tin Tuy nhin cn nhn nhn vai tr quan
tin.
trng ca cnh quan trong Resort

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
NHNG C S N UNG:
Vic n ung ca du khch c phc v theo
nhiu
hi phng
h
cch
h khc
kh nhauh
t n
nhanh
h h
n nhng ba n hon chnh- ph thuc vo
thi gian trong ngy. thi tit,
s thun li. Cc
g cung
g cp
p cho khch lu tr
Resort thng
nhiu c s n ung cho du khch c th
la chn.
chn Vic hoch nh s Outlet cn thit
ph thuc vo s lng dch v cung cp v
nhu cu du khch

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
VN CHUYN:
Hu ht cc Resort cung cp cc phng tin
vn
chuyn,
h bi u
xe nhm
h to
t
ti li
tin
l i cho
h
du khch nh l mt phn trong hot ng ca
h. Phng tin cung cp
c th
l xe van,
g trng
g hn v hn na l
bus,, limuosnies sang
trc thng. Trm tip n c th t ti cc
trm taxi hay cc sn bay nh

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
NHNG HOT NG VUI CHI:
Resort thng cung cp nhiu hot ng vui
chi
h i gii
ii tr
t cho
h khch
kh h lu
l
t Vic
tr.
Vi b sung cc

loi hnh vui chi mi l nhm p ng tc

phn trin
nhanh chng v
nhu cu
ca khch
g l xu hng
gp
pht trin ngy
g y nay
y
v cng

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
NHNG DCH V CH TRNG GIA NH:
Cc Resort mi nhm loi hnh du lch cui
t trn
tun
t
gi
i v
nhng
h dch
d h v cho
h tr
t em thi
gian gn y, cc nh qun l Resort xem xt
nhng dch v cung cp
cho tr em. Nhiu
du
khch b li cun n Resort bi l cc Resort
b sung thm nhng dch v v chng trnh
chm sc tr em v chnh iu ny thc y h
n Resort

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
CC QUY HNG:
Cc quy hng trong Resort c th do Resort
qun
l hay
h cho
h thu,
th thu
th thuc
th vo
kh nng

sinh li hay quyt nh ca ban gim c.

Nhng quy
hng mang li li tc cao ch yu

quyy hang
g cung
g cp
pq
qun o v dng
g c

l cc q
th thao. Cc quy hng t sinh li thng l
dch v un tc.
tc

CHNG IV: NHNG B PHN CHNH

CA KHU LIN HP RESORT
CC DCH V GII TR:
Cc dich v gii tr, di bt k hnh thc no,
tr
u
t thnh
th h trung
t
t sinh
tm
i h li.
l i Cc
C dch
d h v
ny lun to hnh nh Resort, li th cnh
tranh v tng cng sut
s dng. Qun l
phi i din
vi nhiu thch thc do
Resort p
nhu cu gii tr ngy cng tng trong vi nm
ti Du khch s d nhm chn vi nhng dch
ti.
v c v mong mun c nhng kinh nghim
mi nhng hot ng tch cc hn
mi,

NI
DUNG CHNG IV

NHNG C S CA NGI TN TT

CHNG IV: NHNG C S CA

NGI TN TT
Trong nhng nm gn y s lng du khch
tn tt i du lch tng ln ang k, m ra th
trng mi cho cc Transient Hotel v Resort.
Dung lng ca th trng ny vn cha xc
nh, y l th trng mi ngy cng m rng
v
h
h c
nhng
h
yu
cu
c
bit v
cc
loi
l i
hnh dch v v tin nghi hkac nhau. Yu cu
v
tin nghi dnh cho ngi tn tt l bt
buc
i vi mt
s q
quc g
gia

NI
DUNG CHNG IV

NGUN LC A PHNG

CHNG IV: NGUN LC A

PHNG
Hu ht cc Resort thnh cng nh bit s
dng cc ngun lc a phng nhm nng
cao chng trnh hot ng ca h, gia tng
dch v vui chi,
chi m rng s lng dch v
cung cp. Nhng quy hng, phng y t,
phng
h
rng,

b h vin,
bnh
i dch
d h v gi
i tr,
t v

nhng dch v khc c lit k trong cc

danh mc dch v cung cp
cho khch t
trong
g mi p
phng
g khch.

CHNG V:
HOCH NH CC KHU LIN
HP TH
THAO

NI
DUNG CHNG V
NHNG NH HNG V HN CH LA CHN
SN GOLF
QUN VT

NI
DUNG CHNG V
NHNG NH HNG V HN CH LA CHN

CHNG V: NHNG NH HNG V

HN CH LA CHN
Mi hat ng vui chi i hi phi c ngun
vn u t ln, v th i hi ch u t phi
phi hp vi nhau v hoch nh cn thn
Tin trnh ra quyt nh xem dch v vui chi
gii tr no cn phi cung cp ti Resort rt
phc
h tp
t
bi s a
dng
d
cc
ngun
lc
l
hi
hin
hu, chi ph u t cao, k thut, cc nhn t
ny cn
phi xem xt trong sut
qu trnh xy
dng
gp
pht trin d
n

CHNG V: NHNG NH HNG V

HN CH LA CHN
CC NHN T NH HNG:
Loi Resort v tnh ma v ca n
Th trng chnh phc v
S cnh tranh
Din tch cn thit v s thch hp
Ph tn
t u
t
t yu
cu

Ngun nhn vin qun l v lao ng

Trang thit
b, bo dng, cung cp
v

ph
p
tng
g

NI
DUNG CHNG V

SN GOLF

CHNG V: GOLF
NGHIN CU TH TRNG:
Golf d ph trin
theo chu k hn 100 nm
qua,, s lng
q
g sn g
golf v ngi
g
chi g
golf tng
g
ln trong sut nhng nm 60 v 70, do h tr
ca h thng truyn hnh v s bnh ng tham
gia sn chi golf. Cc nh phn tch Hot ng
d lch
du
l h v
vuii chi
h i gii
ii tr
t d
d on
rng
golflf s

tri qua mt giai on bng n khc trc khi

chm
dt th
k ny ng cuc bng n
gii
tr,, theo thng
g k th
tui trung
g bnh chi
golf l 38.7

CHNG V: GOLF
NHNG YU CU V SN BI:
Phn
ln cc sn gofl l 18 l, tuy nhin
g c sn g
golf 9 l,, 27 l v 36 l
cng
Mt sn golf thng bao gm nhng hng
mc nh sau: Club House,
House Sn nh golf (cc
l golf) v khu vc ngh ngi, Sn tp golf,
th c
thm
cnh
h quan, Nh bo
b dng
d
Din tch sn golf 18 l: 45-65ha, trong
Club house 850m2, Nh bo dng 550750m2,, p
phn ln t l dnh cho sn nh v
tp golf v cc bi c cnh quan

CHNG V: GOLF
KHI LA CHN A IM, CN CN NHC:
Kch thc v a hnh sn golf
t ai v kh nng
g rt nc,,
iu kin
thot nc v n nh hng n vic trng c,
vic nh golf v s ni ting ca sn golf
a hnh cn m bo cho cc l golf nm
th
theo
h
hng
B N
Bc-Nam,
nu
l goflfl nm
theo
th
hng ng ty s bt li do nh sng mt tri
Cn
xem xt n
vic san lp
mt bng
sau
ny
y khi xy
y dng
g sn g
golf

CHNG V: GOLF
CHI PH U T KHI XY DNG SN GOLF:
Chi ph cho h thng
ti tiu
ph xy
y dng
g
Chi p
Chi ph thit k xy dng d n
Chi ph xy dng sn gofl khc nhau i vi
tng d n
Trung
T
b h chi
bnh
hi ph
h xy
dng
d
1 l golflf l
200,000 250,000 USD/l golf, khong 11 triu
USD cho 1 sn golf 18 l
khng bao gm
chi
ph t ai,, h
p
thng
g ti tiu v xy
y dng
g club
house

CHNG V: GOLF
DOANH THU T CC NGUN:
L ph chi golf
Ph thu mn gy nh golf
Thu mn xe & caddy
Tp nh golf
Hot
H
ng
ca
clubhouse
l bh
Ph hi vin
Ca hng th thao
n ung & cc dch v b sung khc
CHI PH:
Chi ph
h hot
h t ng

Chi ph bo dng sn golf

CHNG V: GOLF
THIT K SN GOLF & NHNG NGI
CHI GOLF
Vic hach nh cc dch v vui chi gii tr mt
cch
h thnh
th h cng

cn
ty
t thuc
th vo
kin
ki thc
th
thit k c bn to nn c s ni ting. Cc
nh pht trin
Resort thng thng giao cho
y
gia g
g
golf thit k v mang
g tn ca
chuyn
nhn vt ni ting ny, chnh iu ny b sung
to nn hnh nh sn phm dch v

CHNG V: GOLF
THIT K SN GOLF & NHNG NGI
CHI GOLF
Thc cht ca golf chnh l nhng thch thc
hay tr ngi trn ng i ca banh. Mi
l

phi c nhng
p
g tr ngi
g nht nh

cho ngi
g
chi golf, n ph hp vi k nng ngi chi
golf Nhn chung,
golf.
chung c hai lai l golf c s
dng cho yu cu thc t ny, l l Strategic v
Heroic Sn golf hin i c xy dng vi
Heroic.
hu ht l lai l Strategic, dc theo l mt vi
l
heroic.

CHNG V: GOLF
THIT K SN GOLF & NHNG NGI
CHI GOLF
L strategic c thit k nh sau : nhng
chng ngi nm
trn ng bng ln v xung
quanh p
q
putting
gg
grren
Nhng l heroic: quan tm n tnh mo
him cao v c th c thc hin sinh ng
hn bng vic kt hp cch chi qua nhng
khu t nhin,
nhin n c thit k bng nhiu
hng tip cn khc nhau

CHNG V: GOLF
THIT K SN GOLF & NHNG NGI
CHI GOLF
Tt
c nhng l
golf c cu
to gm
ba
p
phn:
im pht bong (tee c th c mt hay
nhiu im)
ng bng i
Putting green (ch n l)

CHNG V: GOLF
THIT K SN GOLF & NHNG NGI
CHI GOLF
Nhng tr ngi trn ng bng ln (Hazard)
c th
l bi ct, khu vc rng cy, hay h

nc mnh mng,
g, nm dc
theo ng
g bng
g
ln v nm xung quanh putting green. Mc tiu
ca mn th thao ny l nh cho tri bng ri
vo cup (l) nm trong putting green, bt u
t im pht bng v hng tri banh i dc
theo ng bng ln, s dng s ln nh t
nht

CHNG V: GOLF
NHN S
Qun l / Ban Tng Gim c
Hnh chnh Nhn s
iu
hnh hot ng
p th
Kinh doanh tip
Phc v sn golf
Phc v m thc v cc dch v b sung
khc
K thut,
thut bo tr bo dng
Chm sc cnh quan

NI
DUNG CHNG V

QUN VT

CHNG V: TENNIS NHNG NGUN

NHN CA S PH BIN
Qun vt l mt mn th thao dnh cho nam
ph bin t rt lu
Sau
S
s
n
vn
ng

vin
i tham
th
gia
i mn

qun vt ngy cng nhiu

S gia tng cc gii thng cc cuc thi u

L mn th thao d chi
Tin mua trang thit b c nhn khng cao
Hai ngi khc phi vn c th tham gia
chi qun vt
C th chi t 1 n 2 gi khng nht thit
c ngy, c th chi quanh nm

CHNG V: TENNIS S LA CHN

V TR
Loi sn qun vt ph hp nht cho loi hnh
Resort, nhng phn tch cho thy n ph thuc
vo
quy m,
v tr
t v
nhng
h
ngun
lc
l
b
bn
trong Resort v th trng phc v

CHNG V: TENNIS S LA CHN

V TR
Tng s khch lu tr
S lng ngi chi tennis thc t v tim
nng

Khu vc t ai cho sn qun vt v cc

cng trnh ph tr
g sn q
qun vt
ca i th cnh

S lng
tranh
iu kin thi tit
Qung thi gian hat ng Resort
Li tc thu c do c dch v ny

CHNG V: TENNIS CHI PH U T

Chi ph xy dng c bn sn ngoi tri
(khng k cu trc bao quanh, tr s sn, h
th
thng

n)
) vo
khang
kh
22 000 USD
22.000
30.000 USD
H thng
n chi ph c th
ln 40.000 USD/
sn
Trung tm qun vt trong nh c 5, 6 sn
qun vt ln n 100.000
100 000 USD

CHNG V: TENNIS XY DNG

Sn ngai tri nm theo hng Bc Nam
Dng knh che gi bao quanh sn qun vt
Bc
B tng
t chn
h cho
h ngi
i tp
t mt
t mnh
h
Din tch
+ Chu vi tng
th
l 18.29m x 36.58m
t cho nh i l
+ Chu vi thc
10.97mx23.77m
H thng n chiu sang

CHNG V: TENNIS BO DNG

Xy dng sn qun vt gn vi chi ph bo
dng, mt sn c 3 lai :
Khng
Kh thm
th (b tng
t hay
h nha)
h )
Thm qua c hay sp ( tn nh, t
st, sn, c)
g hp
p hay
y lt nm
((loi
thm,, nha

Tng
lt,)

CHNG VI:
QUN L FRONT OF THE
HOUSE

CHNG VI: FRONT OF THE HOUSE

FOH c xem l Front Office (FO), giao t
(Guest Relation) v nhng dch v cho khch.
khch
Chc nng ca FOH nhn chung lin quan n
b phn
h Rooms
R
Di i i ca
Division
Resort
R
t
Heart Of the House (HOH) bao gm tt c
nhng phng ban c lin quan n sn xut v
tr
hon
o thnh
nhng
g hng
g ha
a v
dc
dch
h
v: F&B, Housekeeping, Engineer v
Maintenance
Maintenance,
Security
Security,
Purchasing
v
Accounting. Accounting chia lm 2 b phn:
mt
t thc
th
hi nhng
hin
h chc
h nng

ki ton
kim
t v

cashier th thuc v b phn FOH

CHNG VI: FRONT OF THE HOUSE

Qun l Out Door v Recreational (ODR):
Bao gm nhng c s ngai tri,
tri sui khang,
khang
hat ng th thao v tiu khin, n l mt b
phn
h trong
t
kh lin
khu
li hp
h
vuii chi
h i gii
ii tr
t c

Resort vn hnh. Cc c s ny yu cu
nhng k nng qun l chuyn bit

NI
DUNG CHNG VI
RESERVATION
TRUNG TM N KHCH
VI TNH HO FRONT OFFICE
TM QUAN TRNG CA GUEST RELATION
GUEST ACTIVITIES & SERVICES

NI
DUNG CHNG VI
RESERVATION

CHNG VI: RESERVATION

Tr li tt c nhng yu cu gi ch trc tip,
xc nhn vic gi ch theo yu cu.
cu
iu phi mi hnh thc gi ch bn ngoi
c s dng bi Resort nh hnh thc gi ch
ca cc i l du lch v cc trung tm gi ch.
Nhn v gi tin t cc,
cc ch gi ch (Pending)
ca khch on v c nhn
Tr
T li
l i tin
ti t cc trong
t
nhng
h trng
t hp
h
h
hy
b, v c gng bn li nhng khu vc .
Chun
b cc folio, Registration Card v chuyn

cho b phn tip n

Lu tr nhng h s c lin quan n khch

CHNG VI: RESERVATION

Advance Reservation
Guaranteed booking - Deposit
Non-guaranteed booking
Reservation
R
ti confirmation
fi
ti
Reservation maintenance
Central reservation system - PMS
eg s a o Ca
Card
d
Registration
Guest History Card
Guest Folio

CHNG VI: RESERVATION

Phn phng cho khch (room allocation)
trong giai on reservation:
Graphic chart system (GCS)
Quantitative
Q
tit ti analysis
l i Sytem
S t
(QAS)
Artificial Intelligence (AI)
FIT vs
sG
GROUP
OU reservation
ese a o
Forecasting

NI
DUNG CHNG VI

TRUNG TM N KHCH

CHNG VI: TRUNG TM N KHCH

Hot ng ca trung tm n khch:
Tip n,
n ng k
B tr phng v dch v lin quan
Th
Th v
th
th tnh
t h cho
h khch,
kh h qun
l kho
kh
phng
Qun l cc Folio ca khch, Night audit
Cung
g cp thng
g tin c
cho
o khch
c hng
g
Cu
Gia vai tr iu phi & thng tin gia cc
b phn lin quan,
quan gia cc b phn vi khch
hng
Qun
Q l khch
kh h n
v
i

CHNG VI: TRUNG TM N KHCH

Cc th tc chun b khch check-in
CheckCheck in khch (FIT,
(FIT Group)
Cc th tc chun b khch check-out
Check-out
Ch k t khch
kh h (FIT,
(FIT Group)
G
)
Tnh trng phng, cp nht tnh trng phng,
s l cc khc bit v tnh trng phng
((Housekeeping
ouse eep g & L
tn)
)
Set-up welcome fruit basket, flower, gift,. &
room drop
T check-in (Self check-in), Check-in trc
(
(pre-check
h k in)
i )
Concierge & Bell service

CHNG VI: TRUNG TM N KHCH

Guest Folio:
Tin phng (room charge)
F&B outlets charge
Other
Oth charges:
h
T
Transportation,
t ti
T l Laundry,
Tel,
L
d
Spa, ..
Pre-paid voucher
Cas
Cash ou
out
Deposit, pre-payment
Hotel Voucher
Phng thc thanh ton: cash, credit card,
city
it ledger
l d
Check-out t ng Express check-out

CHNG VI: TRUNG TM N KHCH

Night Audit:
Chuyn cc khon phi tr vo guest folio
Kim tra ton b check-out folio
Chuyn
Ch tin
ti phng
h
h
hng
ngy
vo
Guest
G
t
Folio
Tng hp bo co doanh thu
u c
chnh doa
doanh thu
u
iu
Doanh thu ca tng b phn
Tng hp bo co doanh thu cui cng
Doanh thu Tin mt, Credit Card Slip ca
t b phn
tng
h
Chuyn n b phn k ton cc h s

NI
DUNG CHNG VI

VI TNH HO FRONT OFFICE

CHNG VI: T NG HO FO
T ng ho Front Office (Automatic system)
Non-automatic
Semi-automatic
Fully
u y au
automatic
o a c
H thng phn mm qun l khch sn /
resort

NI
DUNG CHNG VI

TM QUAN TRNG CA GUEST RELATION

CHNG VI: GUEST RELATION

Nhn vin Guest relation & khch hng
Ban qun l iu & khch hng
Guest complaints: dch v ti, khng p
ng ng yu cu dch v, khng cung cp y
dc
dch v,
, thi
cu
cung
g cc
cch p
phc
c v
ca nhn

vin, cc s c,

NI
DUNG CHNG VI

GUEST ACTIVITIES & SERVICE

CHNG VI: GUEST ACTIVITIES

Nhn vin m trch t chc cc hot ng
cho khch vui chi gii tr trong resort
Cc hot ng vui chi gii tr trong resort
l thay
lun
th
i nh
i,
h hng
h
bi nii t chc,
h
chnh sch qun l, s thch du khch, cc dch
v do i th cnh tranh cung cp v cc nhn
lin
qua
quan
t

CHNG VI: GUEST ACTIVITIES

Nhng hat ng ban ngy :
Cc cuc thi u th thao
Nhng ba tic c t chc trong cc c
s
th thao,
th
nh
h tic
ti bn
b b h bi
b i
Tour tham quan
Biu din thi trang
g by hng
g th
c
cng
g v
ngh
g thut
u
Trng
Picnic, Barbecue, n ung (trong nh hng
hay ngoi khch sn)

CHNG VI: GUEST ACTIVITIES

Nhng hat ng ban m:
Tic cho thnh vin mi
mi, tic cocktail
cocktail,
farewell
Tic
Ti theo
th ch
h ,
d
d ti
tic
Nhng bui ha nhc, thuyt trnh, khiu v,
talent nights
Chiu
u p
phim
C

CHNG VI: GUEST SERVICES

Travel and Transportation desk
Business Center
Git i
Shop
Sh
Cc dch v & tin nghi khc cho khch

CHNG VII:
HEART OF THE HOUSE

NI
DUNG CHNG VII
FOOD & BEVERAGE DEPARTMENT
HOUSEKEEPING DEPARTMENT
LAUNDRY & DRY CLEANING

NI
DUNG CHNG VII
FOOD & BEVERAGE DEPARTMENT

CHNG VII: FOOD & BEVERAGE

Bp trong resort:
Bp gi vai tr rt quan trng trong vic sn
xut, mua bn v qun l tt c nhng mn n
Cc
C loi
l i bp
b trong
t
resort:
t - u

Cch t chc hot ng: ty theo ngn sch,

v tr, quy m hat ng, ma v v ngun
lc
c v
nhng
g nhn
t
khc
c
nhn
Dy nu bp (Cooking class): mt trong
nhng hot ng c t chc dnh cho
khch hng

CHNG VII: FOOD & BEVERAGE

Tm quan trng ca thc n:
Thc n l bng lit k cc sn phm n
ung ca b phn F&B. N cung cp nhng c
s
cho
h vic
i thu
th mua, sn
xut,
t b tr
t lao
l ng

v dch v. N cng l phng tin qung co

v cng c kinh doanh chnh ca b phn F&B.
tc
c
ng
g
n s p
phi
hp
p kinh doa
doanh v

N
to ra li tc
Signature
Signature hay hnh nh ca mi nh hng
c to nn bi thc n ca chnh nh hng
Nhng
.
Nh
mn
n
a thch
th h thu
th ht du
d khch
kh h
n nh hng

CHNG VII: FOOD & BEVERAGE

Thc n chu nh hng bi:
Ngun thc phm hin hu
Ngun nhn lc SX v phc v
Hn
H ch
h bi ngn
sch
h hach
h
h nh
h
Thc n ph thuc vo th trng m
Resort mun thu ht
o thay
ay
i thi
tit
theo
eo ma
a v,
, nn
lai
a du
Do
khch cng thay i s thch thay i
thc n v cc c s phc v cng phi linh
ng thc hin s thay i ny
Chu
Ch k thay
th i thc
th n

CHNG VII: FOOD & BEVERAGE

Meal plans (MP):
European plan
American plan
Modified
od ed American
e ca p
plan
a
Continental plan

CHNG VII: FOOD & BEVERAGE

Phn khc th trng:
Cn ch trng n th trng cho tng phng
thc khc nhau. Vic bn cho tng th trng
t nn
tr
ngy
cng
quan trng
t
Nhng ngi yu thch th thao
Nhng ngi d hi hp
g g
gi,
, tr
e
em,, ngi
g
n king
g
Ngi
Thch dng ba vo gi t chn hn l n
nh
Nhng khch hng l ngi a phng,
kh vc ln
khu
l cn
hoch
h
h khch
kh h t nhng
h
resortt
ln cn khc

CHNG VII: FOOD & BEVERAGE

Quyt nh nng cao v p ng cho nhng
th trng
Gii thiu nhng mn n c sn
Thit k nhng
h thc
th n
ring
i bit
nh gi cho nhng phn n nh hn
M rng thi gian hot ng
y d
dng
g nhng
g ou
outlet
e mi

Xy
Thay i qung co trong v ngoi c s

CHNG VII: FOOD & BEVERAGE

Vic bn hng ca F&B - Merchandising
l vic trng by/trnh by hng ho theo
cch no m thu ht c khch vo mua
h
hng.
T
Trong
l h vc F&B,
lnh
F&B n
lin
li quan n

nhiu lnh vc nh thc n, cch phc v, gi

c, thit k, trang tr. N cng bao gm c vic
qung
qu
g co, khuyn
uy mi
v
ti
b
biu
u d
din
qu
qung
g
co hng ho ca mnh. Cht lng thc
phm phc v lch s chu o v chnh xc,
phm,
xc
gi c phi chng l nhng yu t ca chng
t h bn
trnh
b hng
h tt

CHNG VII: FOOD & BEVERAGE

Room service:
Khch c th order thng qua order-taker
order taker (in
thoi) v menu gn trn ca.Vic tip xc trc
ti vi
tip
i khch
kh h ch
h din
di ra khi nhn
h vin
i Room
R
Service mang thc phm n phng cho khch
hay dn cc khay v thc n tha t phng
c Trong
o g nhng
g Resort
eso sa
sang
g trng
g Room
oo
khch.
Service phc v 24/24. Trong mt vi Resort,
hot ng Room Service c xem nh trung
tm sinh li nhng a phn th n khng phi
l trung
t
t sinh
tm
i h li
l i m
ch
h cung cp
nh
h mt
t
dch v to tin li cho khch.

NI
DUNG CHNG VII

HOUSEKEEPING DEPARTMENT

CHNG VII: HOUSEKEEPING

Duy tr tiu chun v sinh:
Phng khch
Cc khu vc cng cng
Cc
C F&B outlets
tl t
Cc tin nghi th thao, vui chi gii tr
Cc khu vc dnh cho nhn vin
u vc
c vn
p
phng,
g,
Khu

CHNG VII: HOUSEKEEPING

Quan h gia Housekeeping & cc b phn
khc:
FO
K thut
th t
Bo v
F&B
u c
chi
g
gii
tr
Vui
Health Club
Cung ng
K ton
Nhn
Nh s
S&M, Reservation,

NI
DUNG CHNG VII

LAUNDRY & DRY CLEANING

CHNG VII: LAUNDRY & DRY CLEAN

Qun l vi
Cung cp cc loi vi cho nhu cu hng
ngy ca resort
Git i cho
h nhu
h cu
ca
resortt & khch
kh h hng
h
ca resort
Qun l vic git i qun o cho khch ca
eso
resort
u t xy dng tin nghi, trang thit b cho
git i trong resort

CHNG VIII:
MARKETING RESORT

NI
DUNG CHNG VIII
KHI
NIM MARKETING
NGHIN CU PHN TCH
PHN KHC TH TRNG
CNG C MARKETING

NI
DUNG CHNG VIII
KHI
NIM MARKETING

CHNG VIII: KHI NIM MARKETING

Marketing c nh ngha bi t chc
Marketing Hoa k (American Marketing
Association) l qu trnh hoch nh v iu
h h nhn
hnh,
h thc,
th gi
i c,
khuyn
kh mi
i v
phn
h
phi cc tng, hng ho dch v, nhm to
ra s trao i d tho mn hay p ng nhng
c tiu
u ca t
c
chc
c v
c nhn.
C
Cm t
s
s
mc
trao i tc l Resort cung cp cc dch v
cho khch hng ca mnh i li h thu c
doanh thu

CHNG VIII: KHI NIM MARKETING

Vic nhn thc trit l l p ng nhng
mong mun v nhu cu ca khch hng hng
ngy cng hiu qu hn i th cnh tranh
Nhng
Nh chin
hi lc
l
M k tti c
Marketting

gn
cht
ht
vi ma v ca Resort nh l nhim v ca n
(Mission statement)
Chin
loc
oc Marketing
a e g c hoch
oc
nh v

C
thc hin nhm t c mc tiu. Nhng mc
tiu ny c to v xy dng trn c s
nhng nhim v (SMART GOAL)

NI
DUNG CHNG VIII

NGHIN CU PHN TCH

CHNG VIII: NGHIN CU PHN TCH

Nghin cu phn tch mi trng
Nghin cu im n ca khu vc resort
Cc li ch cho resort
Th trng
t
kh h hin
khch
hi ti
t i ca
resort:
t guestt
history, production, guest comments
Th trng khch tim nng
g khch
c ca
i th
c
cnh tranh
a
Th trng
Phn tch c s ca mnh
Phn tch i th cnh tranh

NI
DUNG CHNG VIII

PHN KHC TH TRNG

CHNG VIII: PHN KHC TH TRNG

Phn khc th trng theo gi phng
Phn khc th trng theo mc ch thm
ving
Phn
Ph khc
kh th trng
t theo
th khu
kh vc a
l
Phn khc th trng theo ngnh ngh kinh
doanh
khc
c th trng
g theo
eo reservation
ese a o
Phn

NI
DUNG CHNG VIII

CNG C MARKETING

CHNG VIII: CNG C MARKETING

Qung co
Quan h cng chng
Cc chng trnh khuyn mi
Tham
Th
gia
i hi ch,
h trin
t i lm,
l road
d show,
h
Cc hot ng c bit
Cc hot ng dnh cho nhn vin
o
ng
g x
hi

Cc hot
Cc ti liu dng cho marketing (marketing
materials)
Cc hot ng bn hng

CHNG VIII: CNG C MARKETING

Marketing thng ngh n nhng kha cnh
nh qung co khuyn mi v bn hng.
hng y
l nhng yu t quan trng trong vic xc nh
chin
hi lc
l
M k ti cho
Marketing
h Resort.
R
t Cn
C phi
hi nh
h
rng mi n lc Marketing iu tp trung vo
du khch
o g resort
eso s
sn p
phm
c b
bn ra
a c mt

Trong
tnh cht chuyn bit. Resort khng ch p
ng yu
yu cu
cu ca khch hng m cn p ng
nhng mong i v c m ca h

The end
C
Congratulation!
t l ti !

And
A
d now
situated in the northwest corner of Sarawak,
in the quaint seaside Resort City of Miri
a new attraction is revealed