4 Points

The marketing
strategy is fully
developed. Its
clear what the
message and
intended
audience are.

3 Points
The marketing
strategy is fully
developed but it
is lacking clarity of
what the message
and intended
audience are.

Mechanics

No grammatical,
spelling, or
punctuation
errors.

2-3 grammatical,
spelling, or
punctuation
errors.

2 Points
The marketing
strategy is not
developed fully
and there is
clarity lacking on
what the message
is and who the
audience is.
4-6 grammatical,
spelling, or
punctuation
errors.

Internet Use

Successfully uses
3 or more sources
to develop the
marketing
strategy.

Uses 2 sources to
develop the
marketing
strategy.

Uses 1 source to
develop the
marketing
strategy.

Presentation

The presenter is
completely
prepared and has
obviously
rehearsed.

The presenter
seems prepared
but might have
needed a couple
more rehearsals.

The presenter is
somewhat
prepared, but it is
clear that
rehearsal was
lacking.

Content
Information

1 Point
The marketing
strategy is
confusing all
together. Can tell
there was no
deep thought
involved.
More than 6
grammatical,
spelling, or
punctuation
errors.
Needs supervision
or did not use
suggested
internet links
and/or navigate
within these sites.
The presenter
does not seem
prepared to
present.