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In Microchips Everywhere: A Future Vision, AP National Writer Todd Lewan describes how
microchips could affect our lives in the very near future. Soon, microchips will be embedded into
almost everything that consumers buy, including shampoo bottles, refrigerators, and car keys.
The microchips will send information to the companies that manufacture them so that they can
increase their marketing skills. According to Lewan, there are experts on both sides saying that
microchip broadcasts can be easily intercepted and also saying that all the data companies
receive will stay in said company. Lewan also touches on how these chips can be implanted
without the consumers knowledge.