OBJECTIVES

1. To study the impact of BTL marketing activities at Ideas inc.

2. Importance of BTL marketing.
3. Importance of market research for Ideas inc.
SIGNIFICANCE AND SCOPE OF RESEARCH

The research is significant for the researcher in order to complete his academic course. It will be
beneficial for the researcher to transform his theoretical knowledge into practical knowledge.
The research is conducted to the study of the impact of below the line marketing activities in
todays business world.
METHODOLOGY
Secondary data.
Observation.