Imagine this.

Night falls. It is dark.

Youre in a car with your

partner.

Side by side
hugged by the comfort of
leather seats.

What next?

Starline

Here are the facts:

530 million ringgit industry
4 x growth recorded in
8 years
212 million is by GSC
[1]

Our harvest will be plentiful

Number

Data taken from survey

Our harvest will be plentiful

Number

Data taken from survey

Meet our customers

We serve the young, the brave, and the bold
students l young adults l couples l fab people

Meet Marcus.
He is an 18-year old university student.
He enjoys going to the cinema with friends.
He saves up his pocket money to watch movies.

Meet Amir.
He is a 15-year old high school student.
He often goes to the cinema with his family.
His parents will pay for him.

Meet Deeliya.
She is a married 25 year old lady.
She is a working adult.
She is a busy lady, but when she has time, she will
spend lavishly on entertainment.

Meet Sue.
She is a 18 year old art student.
She is expressive and creative, and eager to try something new.
She is willing to pay a premium.

Facing the giants

Largest cinema chain in Malaysia owns
40% of industry
2nd largest cinema chain-

Preferred choice for students

3rd largest cinema chain-

Eager for expansion

The customers have spoken!

37% 21% 10%

Horrible
seating

Audio

Screen
issues

5% 27%
Terrible
Food

Others

Data taken from survey

introducing

We bring back fun

TwinkleDrive is a drive-in cinema operator.
We cater for those who want a better cinema
experience

Problem-free entertainmen
Your car provides everything you need
Audio l Comfort l Safety l Intimacy l Space

Your car, your space

Comfort
Familiar,
Cozy,
Comforting

Security
Your car
becomes
your
fortress

Audio

Your car
radio is far
superior.

Air Con

Set the temp

as you like,
no ones
stopping you.

Intimacy
Be truly
together

solves many problems

Hassle-free operation

Pay entry
price

Tune radio

frequency

Enjoy the
show

Strategic Location
TwinkleDrive will be located at Setia Alam.
Persiaran Setia Dagang, Setia Alam, 40170
Shah Alam, Selangor

Fertile Land
Income

Residents
belong to the
higher-income
group

Youth

Area is a
frequent
hang-out
place for
target
demographic

Access
Location is
next to a
highway

Perfect for TwinkleDrive

Suitable
Wide open
fields is
perfect for a
drive in
cinema

Delicious snacks
Popcorn, chips, coke, whatever. We have it all.

Popcorn l chips l hotdogs l coke

Touch and Watch

TwinklePass provides easy access

Just tap and go!

Everything is easier online

Fully featured online service suite
Bookings l Promotions l News l Card Reloads

Superior in every way

Pricing

RM40

Pricing considered by:

Confections
Land rent
Equipment
Marketing costs
Labour costs

Let the world know

Our marketing strategy
Accessibility l Endorsements l Advertisements

Spreading the word

celebrity
endorsements

advertisement
campaign

TwinklePass
accessibility

Brothers in arms
TwinkleDrive will be partnering with MBO
Cinemas
MBO will provide equipment, training and capital,
in exchange for 20% of ownership.

Learning the ropes

TwinkleDrive staff will be trained by MBO Cinemas.

Equipment, systems and infrastructure operations will

be taught by trained MBO staff.

Owner

Public
Relations
Division

Operatio
ns
Director

Division
Head

Battleplan
Organisation focuses on flexibility and
independence
Each division has a clear and defined focus

Social
Media
Departme
nt
Maintena

Technica
l Division
Division Head

nce
Division
Division
Head

General
Division
Division Head

Sound
Department

Security
Department

Ushering
Department

Lighting
Department

Cleanliness
Department

Concessions
Department

Startup Expenses
TwinkleDrive

How we finance

Sources of Capital
Owners' Investment (name and percent
ownership)
Amir (20%)
Amos (20%)
Ahmad (20%)
Marcus (20%
Total Investment
Bank Loans
Maybank SME Loans
Bank 2
Bank 3
Bank 4
Total Bank Loans
Other Loans
GSC
TGV
MBO (20%)
Total Other Loans

USD

USD

20,000
20,000
20,000
20,000
80,000

500000

USD

USD

USD

500,000

200,000
200,000

TwinkleDrive will be financed for every

situation.
We are ready for anything.

Startup Expenses

Advertising and Promotional Expenses

Advertising
Signage
Printing
Travel/entertainment
Other/additional categories
Total Advertising/Promotional Expenses
Other Expenses
Other expense 1
Other expense 2
Total Other Expenses

USD

USD

USD

60,000
80,000
2,000
142,000

USD

Reserve for Contingencies

USD

Working Capital

USD

Summary Statement
Sources of Capital
Owners' and other investments
Bank loans
Other loans
Total Source of Funds
Startup Expenses
Buildings/real estate
Leasehold improvements
Capital equipment
Location/administration expenses
Opening inventory
Advertising/promotional expenses
Other expenses
Contingency fund
Working capital
Total Startup Expenses

USD

USD

USD

USD

80,000
500,000
200,000
780,000

175,000
196,855
113,000
142,000
100,000
726,855

Land, Movie area rental

Rent & Related Costs
Construction
Remodeling
Other
Total Buildings/Real Estate
Leasehold Improvements
Item 1
Item 2
Item 3
Item 4
Total Leasehold Improvements
Capital Equipment List
Furniture
Equipment
Fixtures
Machinery
Other
Total Capital Equipment
Location and Admin Expenses
Rent & Related Costs
Utility deposits
Legal and accounting fees
Prepaid insurance
Pre-opening salaries
Other
Total Location and Admin Expenses
Opening Inventory
Category 1
Category 2
Category 3
Category 4
Category 5
Total Inventory

USD
10,000
5,000
USD
USD

USD

USD

3,000
20,000
-

USD

2,000
5,000
10,000
96,000
USD
USD

USD

In a nutshell:

RM 780,000 total investment

RM 500,000 loaned from Maybank
RM 200,000 MBOs investment
RM 80,000 owner capital

In a nutshell:

RM 175,000 used for development

RM 196,855 used for equipment
RM 113,000 location & administration
RM 142,000 marketing & PR

We will grow
TwinkleDrive will experience growth rates
unlike any other.
Projected excellent growth.

Our sales will excel

We project excellent growth in revenue
in 2 years.

Projected Growth
10,000,000

7,500,000

5,000,000

2,500,000

Year 1

Year 2

Year 3

Sales

References
Burns, C. (2013, February 12). Http://bursastocktalk.blogspot.com/2013/02/cinemabusiness.html. Retrieved September 9, 2014.
Kerin, R., & Hartley, S. (2007).Marketing: The core(2nd ed., pp. 186-189). Boston, Mass.:
McGraw-Hill/Irwin.
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: ButterworthHeinemann.
Barrow, C. (2007).Starting a business for dummies(2nd ed., p. 99). Hoboken, N.J. :Wiley.
http://www.independentcinemaoffice.org.uk/resources/how-to-start-a-local-cinema
How to start a local cinema. (n.d.). Retrieved September 9, 2014.

Thank you.