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LI M U
Ty Ninh hin ti l mt tnh ang pht trin mnh m v nhiu mt ca nn
kinh t nht l khu vc th x. T cui thng 12/2012 th x c B Xy Dng
cng nhn l th loi III v ang phn u tr thnh thnh ph trc thuc tnh trc
nm 2015. l xu th pht trin chung ca nn kinh t tnh nh, y cng l c hi
v nhiu thch thc cho cc doanh nghip v cng ty trong thi gian sp ti. V vy
chin lc kinh doanh hay cn gi l k hoch kinh doanh ca mt cng ty ng vay
tr rt quan trng trong qu trnh tn ti v pht trin ca cng ty.
Vi khc khao c lm giu chnh ng bng ngh lc v tr tu ca tui tr,
lng nhit huyt ca thanh nin v nht l ci TM lun hng ti s hon m, s
chia s cng ng nhm gp phn no cng sc ca mnh xy dng qu hng
ngy cng pht trin mnh m hn.
Qua mt thi gian lm vic trc tip tng i kh di ti khu vc th x , nhn
thy nhu cu n tra v ngh ngi ca mt s phn cng nhn vin chc cc cng ty
rt ln nn t tng kinh doanh qun cm kim ch ngh tra c hnh
thnh v ln k hoch.
C th tng m qun cm khng cn xa l g trong vic kinh doanh ngy nay
nhng vi suy ngh : Hy ngh khng c v vn khng mi, bng s sng to ca
mnh nhm to ra s khc bit bin n thnh nhng li th cnh tranh, ti tin tng
c th pht trin thnh cng. Nu bn no c thy c hng th vi tng ny v
nh cng mnh hp tc th lin h qua s in thoi : 0986 992 938

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I. PHN TCH TH TRNG

1. Nhu cu th trng:
a bn th x l khu vc trung tm tp trung nhiu cng ty ln, cc c quan
hnh chnh nh nc hot ng do s lng ngi tp rt cao.
Vi qu thi gian ngh gii lao gia bui lm vic khng di, nn h chn gii
php n cm ti cc qun n l a s v mt thi gian v tranh th thi gian cn li
ngh ngi c sc khe cho bui lm vic k tip.
Vy n Tra v Ngh Ngi l nhu cu tt yu, lun lun c v tn ti mi trn
th trng.
2. Th trng m d n hng ti:
Th trng m d n hng ti l cung cp dch v qun n cm tra kim
ch ngh gii lao min ph ti a bn th x Ty Ninh. y l th trng tim nng c
th pht trin mnh m trong thi gian ti v cha c m hnh no hot ng nh vy
ti a bn th x.
Ti ni tin hnh t qun n c cc cng ty ln nh sau : Cty xe my Khng
Hu, Cty Th Gii Di ng, Cty in My, Cty Vin Thng Viettel, Cty xe my
Hong Nam, Cty xe my Sang Trng v i ng nhn vin t vn khch hng ca cc
cng ty cho vay tr gp : PDF, SG, VP Bank, MeKong hot ng trong cty bn xe
my ( y l khch hng tim nng nht v h khng c vn phng chnh thc nn nhu
cu ngh tra cc qun rt cao). Ngoi ra cn c kh nng mt s khch hng hi
xa a ch qun n nh cc cng ty bo him: Bo Vit, Bo Minh, PJICO, Vin ng,
Du Kh., cc Garage sa xe t...
3. Li ch ban u dch v mang n cho khch hng:
- Tit kim c thi gian i li : thay v sau khi n tra xong khch hng phi
mt thi gian n cc qun c ph liu, vng. Nu khng th h phi v ni mnh lm
vic ngh ngi trong mt khng gian cht chi, tm b, nng bc.
- Tit kim chi ph cho khch hng: h khng cn phi tn tin nc ung m
vn c ch ngh gii lao (y l li ch thit thc nht cho khch hng)
4. C hi kinh doanh:
y l m hnh kinh doanh mi nht cha c qun n no thc hin ti a bn
th x.
5. Chin lc pht trin di hn:
Pht trin chui ca hng Cm V theo hnh thc nhng quyn danh ngha (0
VN) cho nhn vin ca ca hng cc huyn trong tnh. y cng l mt phn
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mun chia s vi cng ng v cng l chin lc o to nhn s theo hng gn

b lu di.
6. ngha tn thng hiu, mu sc, logo

Cm

+ Tn thng hiu : Cm V
+ Mu sc : - Vng Xanh l

.com

- Mu : th hin s tm huyt, chin thng

- Mu vng: th hin cht lng vng

Ngon! khng ch l Ngon !

- Mu xanh l: y l mu ca thin nhin, biu tng cho s ha hp

+ Logo:
- Chic a vng : tng trng cho mn n t cht lng vng.
- i a : ghp thnh hnh ch V hng vo tm chic a vng, dng :
Ch Tm to nn cht lng vng, mi vic iu phi ly Tm lm chun.
- Ch V mang nhiu ngha :
Cm V : Cm Vit mng n ngi Vit
Cm V: Cm Vn phng
V: 2 chic kim ng h gi n thi gian n tra l nh n Cm V
- Ch .com: mang ngha v mt truyn thng trn internet
II. PHN TCH I TH CNH TRANH:
Cc qun n hin ti ang hot ng tt ti a bn th x nh: Ba Tr, Ngc
Ph, Cy Me, Min Ty, Ph Lai, Hong Anh
1. im mnh ca i th:
- Thc n ngon.
- Nhiu mn cho khch hng la chn.
- Gi thnh va ti tin ca khch hng.
- Nm trn mt tin v hot ng thi gian di nn khch hng bit n nhiu.
2. im yu ca i th:
- Tng quan v v sinh khng tt cc khu nh sau:
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- Cc dng c dng cho khch (chn, da, a, mung) cha c

chun b tt, nht l a v mung cn rt bn.
- Khn giy vt rt ba bi.
- Ly nc ung do dng chung nn rt bn ( mi tanh).
- Dng c lau bn hu nh l ni d, thay v l chic khn sch s
ng v tr.
- Khng gian qu nh to nn khng kh khng thoi mi khi n ( nng, n o)
- Khng c ch ra tay v mt cho khch hng trc khi n lc khch c nhu
cu.
- Ni xe khch hng hu nh ngoi tri do yn xe rt nng to cho khch
hng rt kh chu khi ra v.
- Ngi phc v v m quan bn ngoi cha c tt nh: trang phc, kiu tc,
nht l cc mng tay v chn.
- Ngi phc v khng c o to by bn.
- Khng c quy trnh hot ng by bn gy ra cnh rt bt nho trong nhng gi
cao im.
- Khng c chuyn lc Maketing.
- Khng c chuyn lc v gi.
III. TIU CH TNG TH HOT NG CA D N QUN CM
Sau khi phn tch cc mt mnh - yu ca nhng qun cm ang hot ng th
qun cm ca d n s hot theo cc tiu ch sau:
- V cht lng thc n: phi m ngon v an ton v sinh thc phm do vic chn
mt u bp gii c b dy kinh nghim v cc nh cung cp thc phm c uy tn l
vic rt quan trng m Cm V t bit quan tm.
- Thnh phn mt phn n gm:
+ Cm: khng hn ch s lng ( hnh thc bao no)
+ Mn n chnh (mn mn hoc chay)
+ Mn n ph ( mn canh + mn xo + chua)
+ Mn n trng ming

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- S lng thc n cc ngy trong tun nh sau : trong mt ngy c t nht l 5 mn

n chnh ch lc, nu trong 10 ngy chay ( dnh cho khch hng n chay 10 ngy theo
o Cao i) th s c thm cc mn n chay theo thnh phn nh sau
CC MN N MN

Th 2:

Th 3:

Th 4:

1
2
3
4
5
1
2
3
4
5
1
2
3
4
5

1
2
Th 5: 3
4
5
1
2
Th 6: 3
4
5
1
2
Th 7: 3
4
5

CC MN N PH
Mn xo
1
2
3
4
5

chua

Mn canh
1
2
3
4
5

1
2
3
4
5

CC MN N CHAY
1
2
3
4
5
6

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- Gi thnh: ban u th theo mt bng chung ca khu vc (bnh qun khong

20.000/1 phn) , nhng v thi gian sau d kin s r hn 5-10% so vi gi ca cc
qun hin ang hot ng (chnh sch chuyn lc v gi)
- Dng chuyn lc Maketing rt ngn thi gian tip cn vi khch hng.
- Cc dng c khch s dng phi c trang b ng tiu chun nh:
Da : s dng loi meca hoc s khng c m, nt.. v c thit k in
n theo t trng ca qun.
Mung : s dng loi Inox loi dy
a: loi bng g
Nc ung dng ly nha s dng mt ln.
- t cc bng yu cu b rc ( khn giy ng ch) ng ni quy nh, bn cnh
b tr thm ngi thng xuyn dn dp v sinh.
- Dng c lau bn tt c phi s dng khn chun b trc.
- Nh n vi din tch (5m x 8m ) c lp bng l to khng gian mt m.
- t 3 vi nc gn khu vc u xe khch ra tay v mt nu c nhu cu.
- Bi u xe c che nng bng li nha ( loi dng trong cc vn lan)
- Tt c nhn vin u bn ng phc to phong cch chuyn nghip.
-Tt c nhn vin c o to v tc phong, cch thc lm vic theo mt Quy trnh
hot ng chun.
- Chng trnh hot ng maketing, khuyn mi theo mt k hoch lu di din ra
xuyn sut trong qu trnh hot ng ( Chuyn Lc Maketing).
- Chnh sch gi c: xy dng theo m hnh T Trang Tri n Qun n nhm to
ra u vo vi chi ph thp nht.
IV. CC K HOCH V PHNG PHP SN XUT KINH DOANH
1. K HOCH T CHC NHN S
- Hnh thc php : h kinh doanh c th

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- C cu b my t chc:

Qun L

Sn Xut

Phc V

- Phn cng - b tr nhn s:

Stt

B phn

01

Qun l

02

Sn xut

03

Phc v

Nhn s
Chc v
S ngi

Qun l

01

Bp trng

01

Ph bp

01

Nhn vin
bn

04

Bo v

01

Nhim v
- Qun l, iu phi, gii quyt cng vic
hng ngy.
- Thu ngn
- Theo di thu chi hng ngy ( k ton)
- Lp k hoch, nh hng, xy dng chin
lc pht trin ca ca hng.
.
- Qun l nguyn vt liu, ch bin mn n,
nghin cu mn n mi.
- Thc hin cc cng on chun b, v sinh
phng bp, cc dng c nu n.
- Phc v khch hng, bng b n, v
sinh ca hng.
- Giao hng nu c n t hng.
- Trong coi, sp xp xe ca khch hng,
ngay ngn, ng v tr

2. K HOCH TI CHNH:
Tng ngun vn: 150.000.000
+ Vn u t ban u : 115,600,000
+ Vn hot ng v d phng ri ro: 34,400,000

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CHI PH U T BAN U
Khong mc

gi tr

Giy php kinh doanh v cc loi giy t khc

t cc mt bng
Sa sang, ci to ca qun ( bn, gh)
Thit b sn xut ( ni, bp, dao,.)
T lnh
ng phc nhn vin
Lp trang web
B chn, a, mung, a

thnh tin

sl

1,000,000

1,000,000

30,000,000

30,000,000

25,000,000

25,000,000

15,000,000

12,000,000

12,000,000

150,000

24

3,600,000

5,000,000

5,000,000

30,000

300

9,000,000

Chi ph marketing ( t ri + khuyn mi gim

gi 50% trong ngy u khai trng)

ghi ch

c sn

25,000,000

Cc chi ph pht sinh khc

5,000,000
TNG CNG

115,600,000

* D TNH TI CHNH KHI HOT NG CC IU KIN

a) Hot ng trong iu kin thun li
D kin sau khi i i vo hot ng doanh nghip s cung cp 200 sut n mi
ngy
Sau y l bng d ton chi ph hng thng vi cng sut phc v l 200 sut n/
ngy

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CHI PH HNG THNG

Khong mc
Tin thu mt bng
Tm + khn giy + hp ng cm
Thc phm, gia v..

gi tr

thnh tin

sl

5,000,000

5,000,000

1,000,000

1,000,000

60,000,000

60,000,000

5,000,000

5,000,000

5,000,000

5,000,000

3,500,000

3,500,000

2,500,000

10,000,000

2,000,000

2,000,000

2,400,000

2,400,000

2,500,000

2,500,000

1,000,000

1,000,000

2,000,000

2,000,000

ghi ch

Nhn cng:
+ Qun l
+ Bp trng
+ Bp ph
+ Phc v
+ Bo v
Chi ph n tra cho nhn vin
in + nc+ ga+in
thoi+tivi+internet
Marketing ( khuyn mi , pht trin
th trng)
Chi ph pht sinh khc

TNG CNG

99,400,000

S lng sut cm d tnh bn ra trong ngy: 200 sut

S lng ngy phc v trong thng : 30 ngy
Gi vn ca mt sut n: 99,400,000 / 200 x 30 = 16,567
Gi trung bnh bn ra 1 sut n: 20,000
Li nhun hng thng : (20,000 16,567) x 200 x 30 = 20,600,000
Thu doanh nghip/1 thng : 400,000
Li nhun sau thu: 20,600,000 400,000 = 20,200,000
Li sut ngn hng : 1.5% /1 thng = 1,500,000
Li nhun sau thu v li sut ngn hng: 20,200,000 1,500,000 = 18,700,000
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Nh vy vi vn u t ban u 150 triu ta c th tnh ra thi gian hon vn

l 08 thng.
b) Hot ng trong iu kin ri ro, kh khn
Bng d ton li nhun trong iu ri ro, kh khn s lng bn ra ch t 70
sut / 1 ngy
Cc khon chi ph c nh v bin i trong 1 thng

CHI PH C NH
Khong mc

gi tr

Tin thu mt bng

sl

5,000,000

5,000,000

5,000,000

3,500,000

2,500,000

2,000,000

2,400,000

thnh tin

ghi ch

5,000,000

Nhn cng:
+ Qun l
+ Bp trng
+ Bp ph
+ Phc v
+ Bo v
Chi ph n tra cho nhn vin

TNG CNG

5,000,000
5,000,000
3,500,000
10,000,000
2,000,000
2,400,000

32,900,000

CHI PH BIN I
Khong mc

gi tr

Tm + khn giy + hp ng cm
Thc phm, gia v..
in + nc+ ga+in thoi+tivi+internet
Marketing ( khuyn mi , pht trin th trng)

sl

500,000

21,000,000

1,500,000

1,000,000

500,000

Chi ph pht sinh khc

thnh tin
500,000
21,000,000
1,500,000
1,000,000
500,000

TNG CNG

24,500,000

TNG CNG CHI PH KHI BIN NG

57,400,000

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ghi ch

S lng sut cm d tnh bn ra trong ngy: 70 sut

S lng ngy phc v trong thng : 30 ngy
Gi vn ca mt sut n: 99,400,000 / 70 x 30 = 27,333
Gi trung bnh bn ra 1 sut n: 20,000
S tin b vo hot ng trong thng : (27,333 - 20,000 ) x 70 x 30 = 14,500,000
Thu doanh nghip/1 thng : 400,000
S tin b vo sau thu: 14,500,000 + 400,000 = 14,900,000
Li sut ngn hng : 1.5% /1 thng = 1,500,000
S tin b vo sau thu v li sut ngn hng: 14,900,000 + 1,500,000 = 17,300,000

* PHNG PHP GII QUYT CC RI RO KHI HOT NG ( L 17,300,000

)
* K HOCH DOANH THU HOT NG
* K HOCH CHIN LC V MARKETING.
* K HOCH CHIN LC V GI.
* QUY TRNH HOT NG QUN CM.
* QUY TRNH O TO NHN S.

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