Scribd Logo
Upload

Welcome to Scribd!

  • Fader Week 4 - PF Week 4 - p1 PDF

    Uploaded by

    raisacardao
    27 views3 pages
    The goal of the firm is to maximize shareholder value Maximum profits through volume and cost reductions. Market share as a key performance indicator Growth through extending the product is the competitive advantage: product expertise!! This is the product-centric approach.

    Original Description:

    Original Title

    Fader Week 4_PF Week 4_p1.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The goal of the firm is to maximize shareholder value Maximum profits through volume and cost reductions. Market share as a key performance indicator Growth through extending the product is the competitive advantage: product expertise!! This is the product-centric approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views3 pages

    Fader Week 4 - PF Week 4 - p1 PDF

    Uploaded by

    raisacardao
    The goal of the firm is to maximize shareholder value Maximum profits through volume and cost reductions. Market share as a key performance indicator Growth through extending the product is the competitive advantage: product expertise!! This is the product-centric approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Week 4 Pod 1

    CUSTOMER CENTRICITY

    Traditional steps in running a business


    The goal of the firm is to maximize shareholder value
    Maximum profits through volume and cost reductions
    Market share as a key performance indicator
    Growth through extending the product
    Product-oriented organizational structure
    The competitive advantage: product expertise
    !! This is the product-centric approach to business

    Product-centric approach

    Galbraith (2005), Designing the Customer-Centric Organization

    You might also like