Kannikea Unc Total No. of Printed Pages—3 1 DIP MS DFM 4/RA 5/2 DIP MS MM 4 2009 ( June ) BUSINESS COMMUNICATION Paper : DFM-1.4/RA-1.5/MM-2.4 Full Marks : 100 Time : 3 hours The figures in the margin indicate full marks for the questions SECTION—A Answer the questions : 3*10=30 1. Explain the term ‘communis’. 2. What are the basic forms of communication? 3. Explain direct communication. 4. Explain the term ‘email’. 5. What is meant by gestural communication? 9/16—100/912 ( Turn Over )(2) 6. Explain as to what is meant by a first draft. 7. What does informal communication refers to? - 8. What is meant by a collection letter? 9. What is meant by a survey? 10. Explain the term ‘kinesic SECTION—B Answer any five questions : 6x5=30 11. Explain and trace out the origin and development of communication. 12. Explain in detail the contribution of communication to business. 13. Classify and enumerate the kinds of tools of modern communication. 14. What is the significance of Lasvel’s theory of motivation? 15. Explain with a model a sales pitch letter. 16. Explain clearly good news and bad news letter. 9/16—100/912 ( Continued ){-3*) SECTION—C Answer any two questions : 20x2=40 17. 18. Explain different kinds of communication. Explain the various barriers communications. Compare the classical communication with modern communications. Explain with an example sales collection letters. Explain with an example a persuasive letter. 9/16—100/912 1 DIP MS DFM 4/RA 5/2 DIP MS MM 4