Gii thiu v ValueLinks

ValueLinks Modules 0-1

Chui gi tr v tng trng

v ngi ngho

(Ti liu tp hun chui gi tr B, Tr Vinh)

Chui gi tr - gii thiu

Ni dung
1

Chui gi tr - mt cch nhn v pht trin

Khi nim ValueLinks

Xc nh phm vi v la chn chui gi tr pht trin

Chui gi tr - nh ngha

Chui gi tr c ngha l
mt chui cc qu trnh sn xut (cc chc nng) t cung
cp cc u vo cho mt sn phm c th ti sn xut s b,
ch bin, marketing v tiu th cui cng
s sp xp c t chc, kt ni v iu phi ngi sn xut,
nh sn xut, thng gia v nh phn phi lin quan n mt
sn phm c th
mt m hnh kinh t trong kt ni vic la chn sn
phm v cng ngh thch hp vi cch thc t chc cc i
tng lin quan tip cn th trng

Bn chui gi tr

Th t c bn ca cc chc nng trong mt chui gi tr nng nghip

u vo
c th

Cung cp
- thit b
- u vo

Sn xut

Trng, nui, thu

hoch, s ch

Chuyn i

Phn loi
Ch bin
ng gi

Bn

Vn chuyn
Phn phi
Bn

Tiu dng

Nu
n

Cc loi nh vn hnh trong cc chui gi tr v quan h gia h

Nh cung
cp u
vo c th

Nng dn
(nh sn
xut ban u)

Ngi ng
gi, ngnh
nng nghip

Nh bun
(bn)

Ngi tiu
dng ncda
(th trng)

Nng cao tm quan trng ca chui gi tr

Cc chui gi tr cng ngy cng hp nht hn
T chc chui gi tr l mt nhn t cnh tranh, chi ph c
gim i thng qua hu cn (qun l chui cung t nhn),
Cc chui gi tr l mt cng c qun l cht lng
Cc iu kin thay i gia nhp th trng trong qu trnh
ton cu ho
Cc c hi mi cho cc nh sn xut chu trn th trng th
gii thng qua vic hp nht vo cc chui gi tr ton cu nh
nh cung cp, nhng thng vn ch chim mt v th nh b
H qu: cc vic lm c to ra trong ngnh ch to, nhng
c s cnh tranh khc lit gia cc nc cung cp. Trong nn
kinh t nng thn, cc nh sn xut truyn thng s chu thit
thi

S pht trin ca cc th trng thc phm

Ga tr
gia
tng,
chi ph,
thu
1 nhp

Cc sn phm XK
(hoa, qu)
Cc SP gi tr cao
(sn phm ti,
sa)

Hp nht theo
chiu dc

sn phm nng nghip thng mi

(rau gi tr thp, hnh, gia v...)
Chui gi tr
c hp nht
mt phn

Lng thc
(ng cc)
KT t cung
t cp. Phn
SX tha c
em bn

T. trng NN
truyn thng
(thng
khng hiu
qu)

Cc th
trng nng
nghip c t
chc

Di c

C s h tng, th ch, chuyn mn ho

S pht

Gi tr
gia tng,
chi ph,
thu nhp

Cc sn phm
thi trang
ton cu
may sn,
Sn xut may mc thu
cht lng ni ngoi
a

Cc mt hng
th cng lm
bng tay truyn
Th trng ni
thng
Th trng
a phng

Th trng
quc gia

Sn xut quy
m nh

Cc nh sn
xut thu ph

Cc nh sn
xut thng
hiu gc

Th trng
quc t
Nh CC cho
cc CTy c
thng hiu

Cc th may
c th

i hi nhiu vn, hp nht th trng

Cc kha cnh ca tng trng v ngi ngho

Tng trng v ngi ngho
= to nhiu vic lm hn v thu nhp cao hn cho
ngi ngho

Tng trng kinh t

= s lng bn ra nhiu
hn, sn phm c gi tr
cao hn
(ci bnh to hn)

Gim ngho
= ngi ngho nhn c
li ch t nht l bng hoc
cao hn mc trung bnh t
phn thu nhp c to ra
(ngi ngho nhn c
ming bnh ca mnh)

Thc y chui gi tr c v ngi ngho khng?

Nhng thch thc chnh:

Cc iu kin gia nhp th trng/ngi ngho c c
hi tham gia
Phn phi gi tr gia tng dc theo chui
Li bt cp hi
Phm vi tip cn hn ch ca cc d n pht trin th
trng

L do thc y chui gi tr
ng gp ca phng php tip cn chui gi tr i
vi pht trin
Tnh kh thi kinh t/tnh bn vng: Cp kinh ph cho cc
dch v t nhn (v cng) t thu nhp ca chui gi tr
To ra lin kt/c cu kinh t: Pht trin kinh t c coi l
tng s phn cng lao ng v s hp tc gia cc ch th
(nng lc cnh tranh c h thng)
Phi hp gia vai tr ca nh nc v t nhn: Kt hp s
pht trin doanh nhn ti cp vi m vi s thay i v mt th
ch ti cp trung v cp v m
Pht trin t thn: Tp trung vo vic to iu kin cho qu
trnh pht trin kinh t da trn cc sng kin ca chnh mnh

Cc phng php tip cn theo vng

lnh th v theo ngnh
Chui gi tr
Tip cn theo th trng

khai thc tim nng

Cc vng
lnh th
Tip cn theo
vng lnh th

tng trng ti a
phng

Pht

trin kinh
t a phng

khai thc tim nng tng trng ca

mt sn phm c kh nng tiu th

Thc y Chui gi tr

Chui gi tr - gii thiu

Ni dung
1

Chui gi tr- mt cch nhn v pht trin

Khi nim ValueLinks

Xc nh phm vi v la chn chui gi tr thc y

Cc d n thc y chui gi tr
Chu k D n thc y Chui gi tr

Cc quy trnh chung ca chu k d n

Xc nh vn
v bi cnh

Phn tch
tnh hung

Quyt nh v
hnh ng v
trin khai

Theo di v
nh gi

Chu k d n p dng cho thc y chui gi tr

La chn
chui gi tr

Phn tch
chui gi tr

Chin lc
thc y chui
gi tr v trin
khai

Theo di v
nh gi

Cc module ca ValueLinks
Xc nh
phm vi ca
d n

Quyt nh s
dng phng
php thc y
chui gi tr
La chn
chui gi tr
thc y

Phn tch
chui v xy
dng chin
lc

Phn tch chui

gi tr

Xy dng chin
lc nng cp
chui gi tr
H tr qu
trnh pht
trin chui gi
tr

Trin khai thc

hin

Tng cng cc
mi lin kt trong
kinh doanh

Hp tc vi khu
vc kinh t t nhn

Tng cng h
thng dch v

Ti tr cho chui
gi tr

a ra cc tiu
chun v cht
lng v x hi

10

Ci thin mi
trng kinh doanh

Theo di

11

Theo di v
nh gi tc
ng

Nhng nhim v ca ValueLinks

Cc nhim v phn tch v a ra quyt nh
Modules

Module 0
Quyt nh s dng phng php thc y chui gi tr

Nhng nhim v ca Valuelinks

Lnh vc thc hin v hot ng h tr
Modules

Vn / Nhim v

Module 5
Tng cng cc lin kt kinh
doanh t nhn

To s hp tc theo chiu dc - gia ngi mua v nh cung cp

Thc y s hp tc theo chiu ngang - Hip hi Nh sn xut
Chp ni kinh doanh

Module 6
Khuyn khch mi quan h
i tc nh nc t nhn

Thu ht cc doanh nghip t nhn cng pht trin

K kt tho thun quan h i tc nh nc- t nhn

Module 7
Tng cng cc dch v
trong chui gi tr

nh gi nhu cu dch v v th trng dch v

Tng cng cc tho thun v th trng dch v t
Ci thin tnh nhy bn ca cc nh cung cp dch v cng
S dng mt cch chin lc cc dch v h tr tm thi

Module 8
Ti tr cho cc chui gi tr

Mi gii cho cc tho thun h tr ti chnh chui gi tr

Ti tr cng khai vic pht trin chui

Module 9
a ra cc tiu chun v
cht lng sn phm v cc
tiu chun x hi, sinh thi

Khuyn khch xy dng cc tiu chun

H tr vic thc hin cc tiu chun
Xy dng nng lc kim tra cc tiu chun

Module 10
Ci thin mi trng kinh
doanh ca cc chui

Khuyn khch cc sng kin t nhn nhm gii quyt cc kh khn tm

v m
Thc y mt chnh sch thng nht v pht trin chui gi tr

Nhng nhim v ca ValueLinks

Theo di
Module

Vn / Nhim v

Module 1
Xy dng cc gi thuyt v tc ng ca
Theo di v
vic thc y chui gi tr
qun l tc ng Kim tra gi thuyt v s tc ng
Qun l t c kt qu pht trin

Chui gi tr - Gii thiu

Ni dung
1

Chui gi tr- mt cch nhn v pht trin

Khi nim ValueLinks

Xc nh phm vi v la chn chui gi tr thc y

Ngnh

Tiu ngnh

Chui

Knh

Thc phm v Nng nghip

Lm vn
Sn xut B sa
Tht
Trng hoa

V d v lm vn:
- u php
- C chua
-

Theo sn phm cui

cng/H thng marketing
- V d: c chua bn trong
siu th

Du Lch
Du lch mo him
Du lch vn ho
Du lch bi bin
Du lch Hi ngh

V d v du lch mo him:
- Thm vn quc gia
- Ngm ng vt
- Tours i b ng rng

Theo h thng marketing

- c coi l mt phn ca
Tour du lch trn gi nh
khai thc a ra.

Vi si may mc
Qun o
Dt
Thm

V d v qun o:
- may mc
- Hng dt kim

Theo h thng bn l v
marketing
V d: may mc c
tn tui c bn ti cc
ca hng chuyn bit

nh gi tim nng tng trng

Cc cu hi chnh:
Sn phm c cung cp ti ngi tiu dng vi chi ph nh
th no?
Trin vng ca vic gia tng nhu cu hng ho?
Cc thng gia c sn sng mua thm cc sn phm ny
khng?

nh gi tim nng v ngi ngho

Cc cu hi chnh
Hin nay c bao nhiu ngi sn xut ang tham gia cung cp?
Sn phm c yu cu quy m sn xut ln khng?
Sn phm c yu cu mc vn u t ln khng?
Sn phm c i hi cng ngh s dng nhiu lao ng khng?
Vic sn xut v marketing c i hi cc dch v thm v nhng
dch v c th c cung cp ti chnh ia phng khng?

Tiu ch la chn
Tim nng tng trng, nng lc cnh tranh
Nhu cu th trng (cha c tho mn)/tim nng tng
trng/tim nng gia tng gi tr
Li th cnh tranh ti th trng trong nc v xut khu (Sn
phm c o, li th v chi ph so vi chun, s gn gi vi
th trng
Cc i th cnh tranh v cc sn phm ca h

Tim nng gim ngho, cc li ch x hi

Tim nng trong vic to thu nhp,
Tim nng trong vic to vic lm
Thch hp vi s tham gia ca doanh nghip va v
nh, s tham gia ca x hi v ngi ngho
Thch hp vi ph n
Cc tiu chun v sinh thi v x hi

Tiu ch la chn
Trin vng thnh cng

Mi trng chnh sch thun li,

Cc sng kin v cam kt ca chnh cc i tc trong VC
Sn sng thay i
Nhn thc rng can thip l cn thit

Phm vi tip cn

S doanh nghip, s h gia nh,

Phm vi tip cn trong khu vc

Cc kha cnh lin quan n chng trnh:

Thch hp vi cc hp phn ca chng trnh, yu cu ca cc i tc

Tc ng cng hng/ Mi lin kt/ S phi hp vi cc chng trnh khc
Cc vn c cp trong chng trnh, gi tr gia tng v kinh nghim
bn thn c th c ng gp
Thch hp lnh vc c giao nhim v

La chn th trng ph hp
Th trng a ti cc c hi cho ngi ngho nu
Nn kinh t sn xut thch hp vi ngi sn xut nh = quy m
nh hoc trung bnh; cn nhiu vn
Sn xut cn nhiu lao ng
Nguyn liu v u vo sn c ti a phng
Sn phm duy nht (Mang tnh c trng ca mt a phng, v d:
thc phm dnh cho ngi dn tc thiu s, cc sn phm a dng
sinh hc)
S cng nhn ca ngi tiu dng (thng mi cng bng, c tnh
x hi, c tnh c o)
Sn xut to iu kin cho t ch ti a phng, cn trnh mu
thun vi an ninh lng thc

Cc khia cnh mc tiu khc nhau

Tng trng
kinh t

Phn phi
bnh ng

Phm vi tip
cn
(n by)

Hiu qu hot
ng thc y

Gi thuyt: Vn c s xung t gia cc kha cnh khc

nhau ny, c ngha l: S khng th cng mt lc t
c tt c mi mc ch