Ace Technologies Limited

Presented by:
Betty DeSouza DH14002
Jui Oberoi DH14004
Vijayalakshmi Srinivasan - DH14011

Prevailing Situation Analysis

Critical Success Factors:

Technical expertise and inevitable quality of work

Getting projects using networks

Market reputation and ability to bid at the right

price

Strategic Issues:

Matrix organizational structure

Environmental Issues:

Change in Management

Problems Faced
Strategic Problems

Matrix Structure caused communication issues and project delays

Decentralization

Change in approach to getting more business

Economic Problems:

Spending 10 crores on buying office building

Erosion of profit margin

Social Problem:

Company brand name erosion

Environmental Problems:

Change in Management (Retirement of COO) - No extension given due to complaints received for respecting the
promoters.

Misuse of decision making power by the directors i.e. not consulting the consultants

HR Problem:

Attrition most importantly of seasoned employees

Options & Evaluation

Singh's Presence

Bose Presence

Old Counil

Expert Advise

Didn't take an Advise from Council

Rented Office

Saved infrastructure Cost Rs 10 Crores - World Class Building

Possible Actions

CSF Technical expertize and Quality of work

Restructure the organization and move back to
centralized style.
Move back to the older style of getting new
projects.
Seek advice from the consultants (Old Council)as
it was done earlier.
Spend less on infrastructure and continue to
operate from a hired place.
Through publicity and quality of work try to save
the eroding brand name.
Identify top talent and adopt ways to retain the
top talent.