4PR

For the EDGY & EDUCATED

WHO WE ARE
We are a public relations firm specializing in branding, promotion, and event planning.
JILLIAN CARTER
AYANNA TEMPLE
BRIA BOARD
MIMI ANDRADA
OBJECTIVE
4PR would like to help NYLON diversify the audience of NYLON Magazine.
CHALLENGE
How will 4PR shift the color boundaries in fashion and in terms of the readers of
NYLON?
SOLUTION
A fabulous pop up event that will bring the pages of NYLON to life. We aim to paint the
town in the most EDGY and EDUCATED way we know how.
TARGET AUDIENCE
The young woman ranging in ages 16-25, who is the aspiring musician, fashion misfit,
misunderstood intellectual of her peers.
SPONSORS
American Apparel, MAC Cosmetics, G Star Raw Denim, Vans, Uniqlo, Violette,
Trapstar, and Ray-Ban
STRATEGIC PARTNERS
ASOS, Americas Next Top Model, Instagram, Nike ID
COMMUNICATIONS PLAN
Timeline
May 1, 2014: Advertise the pop up shop and its location in the May issue of
NYLON.
May 20, 2014: Station models inside malls, cafes, and on Melrose Ave. to hand
out advertising supplements.
June 1, 2014: Advertise the upcoming event on NYLONs Instagram, website,
and June issue. On the day of the event, we will provide incentives including
prizes and giveaways to claim.
June 10, 2014: Main Event

 4PR For NYLON

On June 14, 2014, 4PR For NYLON Pop Up Event will be held at Boulevard 3 in
Los Angeles, California, during the hours of 5 p.m. to 1 a.m. The dress attire for
the event will be Hollywood Chic.