7D\ORU%LHGHUPDQQ

0HUHGLWK:ULJKW
$XGUH\$QQH:RUNPDQ

 'HVFULEHWKHOLIHF\FOHRISODQWVLQFOXGLQJVHHGVHHGJHUPLQDWLRQJURZWKDQG
UHSURGXFWLRQ
GHVFULELQJKRZSODQWVRFFXS\VSDFHDQGXVHOLJKWQXWULHQWVZDWHUDQG
DLU

:ULWHOHDUQLQJREMHFWLYHVWRDGHTXDWHO\WHDFKWKHFRQWHQWRIIRFXV

7D\ORU:KHQJLYHQPDWHULDOVVWXGHQWVZLOOFUHDWHDVFLHQFHMRXUQDODQGUHFRUGSODQWJURZWK
RYHUDSHULRGRIWLPHPHHWLQJWKHUHTXLUHPHQWVRIWHDFKHUUXEULF5XEULFLQFOXGHOLVWLQJ
REVHUYDWLRQVODEHOLQJSDUWVRISODQWVWHSVRISODQWJURZWKHWF

0HUHGLWK:KHQJLYHQDJUDSKLFRUJDQL]HURQWKHEDVLFQHHGVRISODQWVVWXGHQWVZLOOEHDEOH
WROLVWWZRZD\VLQHDFKVHFWLRQKRZSODQWVXVHVSDFHOLJKWQXWULHQWVZDWHUDQGDLU

$XGUH\:KHQJLYHQGLDJUDPVWXGHQWVZLOOEHDEOHWRODEHOWKHSDUWVRIWKHEHDQVHHGZLWK
DFFXUDF\ 

:KDWFRQWHQWZRXOGKDYHWREHWDXJKWWRWKHVWXGHQWVLQRUGHUIRUWKHPWREHVXFFHVVIXO"
3URYLGHDEXOOHWHGOLVWRIWKHQHFHVVDU\FRQWHQW%UDLQVWRUPWRJHWKHUWRGHWHUPLQHWKLVDQG
FRQVXOWWHDFKHUVHGLWLRQVDQGRQOLQHUHVRXUFHV
KRZVHHGVEHFRPHSODQWV
ZKDWVHHGVDUH
ZKDWSODQWVDUHDQGZKDWWKH\SURYLGHIRUWKHHQYLURQPHQW
HYHU\OLYLQJWKLQJKDVLWVRZQHQYLURQPHQWWKDWSURSHUO\SURYLGHVIRULWVQHHGV
WKHIRRGFKDLQLVRQHFRQQHFWLRQEHWZHHQSODQWVDQGDQLPDOV
RUJDQLVPVDUHGHSHQGDQWRQHDFKRWKHUIRUVXUYLYDO
SODQWVDUHYLWDOWRKDYHIRUKXPDQVDQGDQLPDOV
SODQWVSURYLGHR[\JHQIRUKXPDQVDQGVKHOWHUIRUDQLPDOV
SODQWVQHHGVSDFHOLJKWQXWULHQWVZDWHUDQGDLUWRJURZDQGVXUYLYH

'HYHORSDQGGHVFULEHOHDUQLQJDFWLYLW\WKDWFRXOGEHLQFRUSRUDWHGLQWRDVFLHQFHOHVVRQ
WHDFKLQJWKHFRQWHQW\RXUJURXSKDVFKRVHQIRUHDFKVFLHQFHSURFHVVVNLOO
 2EVHUYLQJ7KHVWXGHQWZLOOREVHUYHDWWKHJUHHQKRXVHWKHILYHEDVLFQHHGVWKDWD
SODQWQHHGVWRVXUYLYHDQGUHFRUGWKHPLQDJUDSKLFRUJDQL]HU
 &ODVVLI\LQJ(DFKVWXGHQWZLOOEHJLYHQDEHDQVHHGWRRSHQXS7KH\ZLOOODEHOWKH
IRRGHPEU\RDQGVHHGOHDI7KH\ZLOOEHJLYHQDGLDJUDPDQGWKH\ZLOOUHFRUGWKHLU
ODEHOLQJRQWKHGLDJUDP
 0HDVXULQJ6WXGHQWVZLOONHHSDORJRIWKHJURZWKRIWKHLUSODQWGDLO\

 &RPPXQLFDWLQJ6WXGHQWVZLOONHHSDMRXUQDORIWKHLUSODQWZKHUHWKH\UHFRUGWKH
ZHDWKHUIRUWKDWGD\LIWKHSODQWUHFHLYHGZDWHULWVJURZWKDORQJZLWKDQLOOXVWUDWLRQ
 ,QIHUULQJ:KHQORRNLQJDWDFKDUWVWXGHQWVZLOOLQIHUZKDWFRXOGKDSSHQWRSODQW
JURZWK
 3UHGLFWLQJ6WXGHQWVZLOOSUHGLFWZKDWZRXOGKDSSHQLIRQHRIWKHILYHEDVLFQHHGVZHUH
WDNHQDZD\IURPDSODQW

(DFKVWXGHQWLQWKHFODVVZLOOSODQWDIHZVHHGVLQDFOHDUSODVWLFFXSZLWKVRLO2YHUWKH
IROORZLQJGD\VWKH\ZLOOZDWHUDQGEHUHVSRQVLEOHIRUPRQLWRULQJSODQWJURZWK%\OHDUQLQJ
DERXWSODQWLQJDVHHGDQGWKHEHJLQQLQJRIWKHJURZWKSURFHVVVWXGHQWVZLOOEHJLQWRKDYH
HYLGHQFHWRUHFRUGLQWKHLUVFLHQFHMRXUQDO7KLVDFWLYLW\ZLOOOD\WKHIRXQGDWLRQIRUWKH
REVHUYDWLRQVLQWKHFRPLQJZHHNVDVVWXGHQWVDUHDEOHWRVHHWKHSURFHVVRISODQWJURZWKLQ
WKHLUYHU\RZQFODVVURRP

0HUHGLWK7KHVWXGHQWVZLOOWDNHDWULSWRWKH6DPIRUG*UHHQKRXVH$WWKHJUHHQKRXVHWKH
VWXGHQWVZLOOH[SHULHQFHILUVWKDQGWKHEDVLFQHHGVWKDWDVHHGQHHGVWRJURZDQGZKDWZRXOG
KDSSHQWRSODQWVLIMXVWRQHRIWKHVHWKLQJVZHUHWDNHQDZD\

$XGUH\(DFKVWXGHQWZLOOEHJLYHQDEHDQVHHGWRRSHQXS7KH\ZLOOEHJLYHQWLPHWR
H[DPLQHLWEXWVKRXOGODEHOWKHIRRGHPEU\RDQGVHHGOHDI7KH\ZLOOEHJLYHQDGLDJUDPDQG
WKH\ZLOOUHFRUGWKHLUODEHOLQJRQWKHGLDJUDPZLWKRXWXVLQJWKHKHOSRIDSDUWQHURUWKHERRN


&KRRVHFRQWHQWOLWHUDF\VWUDWHJLHVDSSURSULDWHIRU\RXUFRQWHQWDQGGHVFULEHKRZWKH\
FRXOGEHXVHG

7D\ORU6WXGHQWVZLOOFRPSOHWHDJUDSKLFRUJDQL]HUWRRUJDQL]HWKHGLIIHUHQWVWHSVRISODQW
JURZWK7KLVRUJDQL]HUFDQEHLQFRUSRUDWHGLQWRWKHVWXGHQWVVFLHQFHMRXUQDOV,WZLOOEH
DQRWKHUZD\WRDQDO\]HDQGORRNDWLQIRUPDWLRQWKDWVWXGHQWVPD\JREDFNDQGUHIHUHQFHDWD
ODWHUWLPH

0HUHGLWK6WXGHQWVZLOOFRPSOHWHD.:/FKDUWEHIRUHDQGDIWHUWKHILHOGWULS7KH\ZLOOZULWH
ZKDWWKH\NQRZDERXWSODQWVJURZLQJDQGZKDWWKH\ZDQWWRNQRZEHIRUHWKHILHOGWULS$IWHU
WKHILHOGWULSWKH\ZLOOZULWHDOOWKDWWKH\OHDUQHG

$XGUH\8VHDFRQWHQWPDSWRGHVFULEHWKHSDUWVRIWKHEHDQDQGKRZWKH\DOOILW
WRJHWKHU7KLVLVDJUHDWVWUDWHJ\WRXVHEHFDXVHLWSURYLGHVDZD\WRRUJDQL]HLQIRUPDWLRQLQD
ZD\WKDWLVFOHDU,WDOVRSURYLGHVDPHDQVWRHDVLO\PDNHFRQQHFWLRQVDQGVHHWKHELJJHU
SLFWXUH


/RFDWHDQGVLWHRQOLQHUHVRXUFHVIRUWKHSURMHFW3URYLGHDVXPPDU\RIKRZWKHVH
UHVRXUFHVZLOOVXSSRUWWKHOHDUQLQJREMHFWLYHVDQGWKHWHDFKLQJRIWKHVFLHQFHFRQWHQW


7D\ORUKWWSZZZJDLOJLEERQVFRPSGIWHDFKHUVBJXLGHBLQWHULRUSGI

0HUHGLWKKWWSVZZZ\RXWXEHFRPZDWFK"Y NNT(7%;FJ


$XGUH\KWWSVZZZ\RXWXEHFRPZDWFK"Y P=I5;\T\0

7KHVHVRXUFHVZLOOHQKDQFHWKHVWXGHQWVXQGHUVWDQGLQJE\SURYLGLQJDQRWKHURXWOHWDQGZD\
SUHVHQWLQJWKHFRQWHQW7KLVJLYHVVWXGHQWVWKHRSSRUWXQLW\WRHQJDJHLQWKHFRQWHQWLQDZD\
WKDWPLJKWEHPRUHDSSHDOLQJWRWKHPWKDQWKHRULJLQDODFWLYLW\SURYLGHV9LGHRVDQGRQOLQH
UHVRXUFHDUHDZD\WRLQFRUSRUDWHWHFKQRORJ\LQWRWKHVFLHQFHOHVVRQV(DFKVWXGHQWKDV
YDU\LQJOHDUQLQJVW\OHVDQGWKLVFRXOGUHODWHWRVWXGHQWVLQDGLIIHUHQWZD\


/RFDWHFKLOGUHQVERRNVWRVXSSRUWWKHVFLHQFHFRQWHQWFKRVHQ3URYLGHDVXPPDU\RI
KRZWKH\ZLOOVXSSRUWWKHOHDUQLQJREMHFWLYHV

7D\ORU)URP6HHGWR3ODQW%\*DLO*LEERQV

0HUHGLWK2K6D\&DQ<RX6HHG"%\%RQQLH:RUWK

$XGUH\7KH7LQ\6HHG%\(ULF&DUOH

7KHVHERRNVDUHDGLIIHUHQWZD\RIORRNLQJDWWKHFRQWHQWDQGZLOOVXSSRUWWKHOHVVRQE\XVLQJ
FKLOGUHQVOLWHUDF\WRHQJDJHVWXGHQWVLQWKHOHVVRQDQGJLYHEDFNJURXQGFRQWHQWLQDFUHDWLYH
ZD\7KHERRNVFRQWHQWVFLHQFHDQGOLWHUDWXUHE\SURYLGLQJDFURVVFXUULFXODUUHIHUHQFH