PRINCIPLES OF MARKETING

MKT420

Name: _________________________________________
Student ID: _____________________________________
Program Code: ____________________________________

30

QUIZ 1
MARKETING CONCEPTS
Answer questions below.

1) Core concepts of marketing:

i- _______________________________________
ii- _______________________________________
iii- _______________________________________
iv- _______________________________________
v- ________________________________________
2) Marketing management philosophies:
PHILOSOPHIES

DEFINE

CUSTOMERS
FOCUS

MARKETERS
FOCUS

EXAMPLE

1)

2)

3)

4)

5)

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AMH
SEPT 2013