SUBJECT: Anti-DUI Superheroine Hits Bethesda Happy Hour Bars to Stop Drunk Driving

FOR IMMEDIATE RELEASE

December 10, 2014

CONTACT: John Undeland

703-785-3461

Who is that Masked Crime Fighter? Its SoberWoman!

Anti-DUI Superheroine Hits Bethesdas Happy Hour Scene to Stop Drunk Driving
Before It Starts
WHAT:

SEE SOBERWOMAN IN ACTION: The Checkpoint Strikeforce campaign is deploying a new

anti-DUI superheroine in the fight for truth, justice and an American way home that is
free of drunk drivers: SoberWoman will hit Bethesda bars at Happy Hour, teaming up in
her anti-drunk driving mission with the Montgomery County Police.

Why is this important? Approximately 42% of all traffic deaths in the U.S. over the
Christmas period are alcohol-related, according to the National Highway Traffic
Safety Administration. The percentage jumps to 45% during the New Years Eve
holiday. Year-round, 31% of traffic fatalities are alcohol-related.

SoberWoman will banter with Bethesda bar-goers and quiz them on how they plan
to get home after partying. She will award prizes to those who demonstrate they
have made advanced plans to avoid drinking and driving, such as designating a
sober driver or taking transit or a cab. SoberWoman will pose for pictures and
encourage the celebrating masses to share photos and her mission via social media,
using hashtag #SoberWoman.

Officers with the Montgomery County Police Department are increasing their
enforcement efforts during the holidays to keep drunk drivers off the road.

WHO:

SoberWoman, Anti-Drunk Driving Superhero

Captain Tom Didone, Montgomery County Police Department
Kurt Erickson, President and CEO, Washington Regional Alcohol Program (WRAP)

WHEN:

Friday, December 12, 2014

5:00 p.m. 7:00 p.m.

WHERE:

Caddies on Cordell
4922 Cordell Ave, Bethesda, MD 20814
**SoberWoman will be arrive in a police motorcade and use a P.A. system to announce
her mission. She will repeat her police sirens and lights arrival at the following bars
before engaging bar-goers inside

Union Jacks
4915 St Elmo Ave, Bethesda, MD 20814
Rock Bottom
7900 Norfolk Ave, Bethesda, MD 20814
Brickside Food & Drink
4866 Cordell Ave, Bethesda, MD 20814
Flanagans Harp & Fiddle
4844 Cordell Ave, Bethesda, MD 20814
(Map below)
INFO:

www.checkpointstrikeforce.net
#SoberWoman