Hospitality Notes

Human Resources division mission is to attract, develop, train and maintain qualified management and
staff.
Minimize losses by reducing labor charges, liability, and employee turnover.
Monitor the property to ensure that property policy and standards are followed.
Ensure that the property complies with state and federal laws. Administer all aspects of employee
benefit programs.
Functions of HR department are planning, organizing and coordinating.
Definition of management function
Directing or leadership is different. The leader tends to lead the group and Managers are often selected
from above. (Owner)
Orientation Programs; Introduction to the job and property, wage concerns, benefits, working
conditions, human relations on the job, tour of the property, review of safety and fire procedures.
The security division is another major component in the hospitality industry. They are in charge of
walking around properties and emergency plans. They also describe the importance of safety, the role of
safety committee, and emergency plans and drills.
The Sales division and the marketing
Everything has to do with location. The guest demographics is where customers come from and how
much money they make. The Big picture on the components of feasibility is location, Guest
demographics, competition analysis and financial analysis. The smaller picture or more specific would be
the product, the market, the competition, guest segmentation and evaluation.
The six basic elements of the marketing planning process are mission statement, situation analysis,
action plans, catering plan, comparatative statistics and promotional events calendar.
FIT stands for Frequent individual travelers.
SMERF means Social, Military, Education, Religions, Fraternal. This market is targeted on the down
season of a hotel. When the hotel needs to make money but can sell rooms at a lower rate.
The Hotel and Food Beverage divisions mission is to produce adequate profit. Any operation needs to
make a profit. Food cost primary expense 35% labor cost 30% Misc Cost 15% Utilities 7%
Good chef does not make a great restaurant; you cannot just hire a good chef and leave it to them.
Environment in fast food places are not very good, especially the smell.