Ben Emery

PRT 4828
September 8, 2014
Goals & Objectives

Increase relevant content production for promotional use

o Contribute freestyle/college age focused content to expand audience
o Identify what content channels are lacking attention and collect
Take advantage of all networking opportunities to facilitate future
interaction
o Assist with Press Trips to connect with journalists
o Attend all member networking days/board meetings during 14-15
season
Research, select and execute a realistic plan to revitalize Ski Utahs
environmental presence
o Coordinate an educational platform to teach about programs/efforts
already in place by December 1st
o Establish industry partnerships to create an event or call to action
that will live on for more than one season i.e. car pool day, P.O.W.