Partnership with official Supporters Club in cities to promote the place.
As the target audience is tech savvy, younger generation, the focus of promotions would be social media. Available across multiple social channels. Also a dedicated app across platforms for bookings and Conducting Footsal and other competitions for brand awareness. Extensive promotions through social media during tournament times as the interest levels would be sky high. For example, near IPL and Champions League start, the promotional activities should kick in for maximum impact.