JOSHU LINDBERG
OUT e res
eItSHaNe ILI
Art Revolution,
and Graphic Design.WHo ARE YOU, JosHu?
I'm conscientious, for one- and value-
driven. I ceelz meaning in relationships,
ideas, and events, with an eye towarda
better understanding of mysclf and others.
Using my intuitive skills, I develop a clear
and confident vision, which I then set out
to execute, aiming to better the lives of
others. I regard problems as opportunities to
design and implement creative solutions.’
I'm a sensitive, quiet leader with a great
depth of personality. I'm intricately, deeply
woven, mysterious, highly complex, and
offen puzzling, even 10 myself. I have an
orderly view toward the world but ['m
internally aranged in a complex way
that only I can understand. Abstract in
communicating, [live in a world of hidden
meaning: and possibilities. With a natural
affinity for art, I’m creative and easily
inopired, though I could do well in the
sciences, aided by my intuition’
Q: Why didyoubecomen designer?
A: I studied Psychology at first- [had a
natural affinity to it, and later marketing.
When I found myself doodling in class,
however, I knew I should just stick with
what I've loved my whole life- visual art.
Q: Whardo youdo under acreative block?
A: An abstract impressionist doodle gets the
juices flowing, or a walk around the park
with plugged ears, in meditation. Blocking
the flow can get it ruhing out, it seems.
Noturaliern
Q: Howwouldyou deseribe yoursryle?
A: Aesthetically, my design has been called
Greco-Roman, Thematically, its been called
psychological. I’m not tig on pigeon-holing
myself, but considering my influences, I
can't say they're wrong.
Q: Whatareyour influencesanyvay?
A: The Czech surrealists are captivating.
Stoic philosophy is intriguing as well. As an
idealist, I combine these aesthetics to what
I feel needs to be made: something natural
and thought provoking.
Self-portrait
Goob QUESTION.
Do we pigeonhole ourselves into a role?
Does our name or profession define our
role? Do we direct our own lives, or does the
reigning ideology? Is the reigning ideology a
good one? Does anybody look: out for your
best interests? Do you? Are the most highly
praised jobs actually good for people, of for
some illusory society? Is propaganda all-
pervading? These ate the questions posed in
Play No Pari’s five minute run-time.
I’s an Old Comedy, so to spealk, in the
Greck sense of the word. Old Comedy
had a very plain, straighiforward way of
making its points, and was the foundation of
satire. There are messages spoken loud and
clear throughout, in a scientific tone, by a
booming voice:
“advertisers create discontent, withoutoonaent making
tthe mages feel inatequate without unnecessary goats
Goode te identify themselves with. Gcode, which witheut,
wil lead todepressicn, or tovioknoe ”
Tis a simple message on a simple budget. Some
have said Play No Part feels like a dream,
and others, like a play- and they're both right
to feel co; It ic a play within a play within a
movie afier all- a misc en abyme, 20 to speak:
ThediectoronsetTue Rote or tue Artist:
‘Though more and more people are mastering visual
techniques, I see nothing being said with them but the
occasional “look at me, and at what I can do”. Czech
ealist Jan Svankmajer understands this: “In [art’s] place is
asort of reflecting advertisement for the face of Narcissus”
Tam certainly not againct technique, but I understand what
TLao-Tax meant when he said “Tre words aren’t (necessarily)
eloquent, and eloquent words aren't (necessarily) true”, and
Buddha: “A single wise word bringing peace to the listener
is yorth more than a thousand speeches full of empty words”
for art’s role is understated; The effect every perception has
on an individual goes deep and shapes them, especially if
they perceive it unconsciously- Any psychologist or self-
teflecting person knows this. Anybody with such influence has
a responsibility. they shape society. and with this influence,
called Propaganda, designers and artists have a choice to
either give to the masses what they want, or to give to the
masses what they need. In other words: an artist can pull
people’s strings or deliver the scissors of liberation. Tolstoy
understood this: “Until they throw the money changers out
‘of the temple of art, it will never be a real temple.” I’m not a
money changer; I don’t care so much for money. I can only
be the change I want to see in the world, shining whatever
light I can; If with it I light up any battered cage, for even a
second, I've done my job here. I am not an artist- I am an
‘idealist An idealist who ha: seen the capabilities of art in days
past, and forsees what it may do again.
Drcowmopirication: A MaNIFEsto:
Humanity and thio world have been utterly cheapened
ty corporations. With an illusion of choice, people with
an inkling for retellion turn to the equally corporatized
‘Altemative’ media- Music or film with a different style, but
a teplicaled message, stemming from the same corporate
ideology. Our actions, desires, thoughis, and lack-there-
of are all manipulated discreetly by these circling vultures,
who have even stolen our greatest weapon, irony, to use it
against us. Even our counter-cultures have been painted in
earth tone colors and sold back: to us. Some escape the net,
and sometimes they swim together, but. you'll never hear of
them. Their ‘identity’ is authentically their own; it is not akin
to what car they own or what clothes they wear. With only
the influence of ourselves and our gurus- those who forsaw
the madness of the 20th century- we selflessly seck to dirupt
that progression through the 21st. Let us rob the vultures and
take back dadaism, surrealism, mannerism, and the rest. Let
ws seize satire once and for all. Let us think, and transcend
thought. Let us follow those who arose in necessity; from the
trancendentalists to the kraut-rockers. Let ws let our authentic
selves emerge in their necessity to satisfy mankind’s necessity
for authentic humanity, once and forever.
On Grapuic Desicn:
Q:Howdoyoustand ourasa designer?
A: Design can be indulgent, so | like to go in the
opposiic direction and keep it clean and simple. The
thematic elements can all be there- with less.
Q:Howdoyou manage thar?
A: Ifit’s not necessary, don’t do it, I say. [start from
nothing, let my intuition lead me, and do only what
needs to be done. Using natural colors, I keep the
visuals a2 subtle a: possible, without either sacrificing
the aesthetics or the message of a peice. In my process,
Tintuitively feel out the design aesthetic, making sure
to keep the typefaces complimentary, appropriate,
and simple- all while leaving just the right amount of
negative space (which I’d say is a more important task
than managing the design elements themselves!)
We [cin spokes toyethar ina whed,
uit hhecentr hole
‘hatmakes the wagon move.
We werk ith boing,
lutnon-being is wrat we use.
‘ao... [fs an ancient chinese secret. My only advice to
young designe is to let your life get with this notion,
hecanse, consequently, the notion will get with your
design- and just az naturally.
Q: Whar’s your fvorite par of the design process?
A: Hands-down, selecting a typeface! Type has its own
energy. Bach one evokes a sort of mood in its way.
How structural, fun, or discreet- they all have their
own charm; their time and place. They can compliment
one-another to paint a bigger picture, of course, and
thio is where I get most passionate. In my works with
kinetic typography, I try to conjure the inner fire of
every word.
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