TOWS MATRIX

IFAS

EFAS

STRENGTH

WEAKNESESS

S1 High reputation
S2 Good service
after sales

W1 Low quality of product

S3 Product branding
S4 Low cost of
production
S5 High innovation

W2 Had to bear high cost of

service after sales
W3 Bad relationship with
supplier
W4 Lack of expertise

OPPORTUNITIES

SO

WO

O1 Population growth

Market penetration
(S1,S3,S5,O2,O3)

Quality development
(W1,O4)

Market development
(S1,S2,S3,S3,S4,O1,O
2,O3,O4)

Enforce development
(W3,W4,O1,O2,O3)

O2 WTA
O3 NAFTA
O4 Techology
advancement

Product development
(S2,S3,S4,S4,O1,O4)

Searching for new

networking with other
suppliers and customer
(W1,W3,O1,O2,O3)

THREAT

ST

WT

T1 Japanese law limited

the amount of
overtime for engineers

Defensive strategy
(S1,T2,T3)

T2 Strong competitors
T3 Global financial crisis

Human resources
strategy (S2,T1, T3)

Follow competitor
strategies and adapting it
into Toyota own strategy of
expansion. (W1,W4,T2)
Increase Research and
Development (R&D)
strategy (WI,T2)